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Creating America’s Next Big Candy Brand with Isaac Medeiros of Kanpai Foods
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What does it take for a brand to explode to near eight-figure revenue in just eight months? In this episode, I chat with Isaac Medeiros, founder of Kanpai Foods, a burgeoning freeze-dried food company, who has managed to do just that. Isaac shares his journey from running MiniKatana.com to diving into the snack industry, revealing the strategies behind his rapid growth and the transition between diverse markets.
Listen in as Isaac dives into the nuances of brand building and scaling in the competitive eCommerce landscape. We cover his innovative approach to marketing, the critical role of content creation, and his insights into navigating the challenges of a new business vertical. Plus, Isaac opens up about the lessons learned from past ventures that are shaping his current success.
You can find show notes and more information by clicking here: https://bit.ly/3Nwj6vL
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