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Ep 445: Leveraging Educational YouTube Videos To Drive Hundreds Of New Clients Per Year with James Conole

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Manage episode 493408275 series 3564854
Content provided by Michael Kitces. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Kitces or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

James Conole's firm has experienced explosive growth over the past few years (expecting to double its revenue to more than $10 million in 2025) thanks in part to his YouTube channel, which educates and builds trust with ideal prospects before they ever book a meeting.

James is the founder of Root Financial, an RIA based in Encinitas, California, that oversees $1.3 billion in assets under management for 630 client households. In this episode, he shares his YouTube strategy, including how narrowing his content focus to the needs of wealthy pre-retirees and retirees led to fewer views but better-fit clients. Listen in to learn how Root was able to implement a “one-meeting close” with prospects partly due to their familiarity with how the firm operates as well as how the firm systematized client onboarding into a five-meeting process. James also talks about creating the tech-centric “Root University” to ensure consistent advisor training, how his firm builds culture in a remote-first team, and what comes next as the firm continues to scale.

For show notes and more visit: https://www.kitces.com/445

  continue reading

445 episodes

Artwork
iconShare
 
Manage episode 493408275 series 3564854
Content provided by Michael Kitces. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Kitces or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

James Conole's firm has experienced explosive growth over the past few years (expecting to double its revenue to more than $10 million in 2025) thanks in part to his YouTube channel, which educates and builds trust with ideal prospects before they ever book a meeting.

James is the founder of Root Financial, an RIA based in Encinitas, California, that oversees $1.3 billion in assets under management for 630 client households. In this episode, he shares his YouTube strategy, including how narrowing his content focus to the needs of wealthy pre-retirees and retirees led to fewer views but better-fit clients. Listen in to learn how Root was able to implement a “one-meeting close” with prospects partly due to their familiarity with how the firm operates as well as how the firm systematized client onboarding into a five-meeting process. James also talks about creating the tech-centric “Root University” to ensure consistent advisor training, how his firm builds culture in a remote-first team, and what comes next as the firm continues to scale.

For show notes and more visit: https://www.kitces.com/445

  continue reading

445 episodes

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