How to Monetize Every Lead, Even Your Failing Campaigns

The Media Buying Podcast

Jim Banks and Rob Adler unravel the complexities of seasonality in digital marketing, sharing proven strategies for weathering both the high and low cycles in paid traffic and affiliate offers.

Discover how to future-proof your media buying with robust workload planning, strategic pivots, and by always having a backup buyer for your leads.

They break down the crucial difference between targeting offers and targeting audiences, and why monetizing by demographic unlocks lucrative cross-sell and upsell opportunities.

Rob and Jim also demystify industry acronyms (IOs, pay terms), and share hard-won lessons on negotiating payout bumps, payment terms, and managing offer shutdowns or sudden pauses.

Hear real-world tactics on:

• Navigating advertiser restrictions on bidding and overcoming competitive challenges
• Email marketing monetization, including smart segmentation & suppression list strategies
• Attribution in post-iOS 14.5 environments: modeling, data integrity, and practical workarounds
• Affiliate pivots: From paid search to organic, and why knowledge of your target user journey can turn a failing campaign into a winner
• Little-known funnel tweaks (offer walls, upsells, insurance add-ons) that make a big difference to your bottom line
• Using screen recordings and heatmaps to uncover hidden friction points and fine-tune your landing pages
• The “Trojan horse” quiz funnel approach for gray or restricted verticals

Whether you’re seeking affiliate marketing tips, need help with seasonality in paid media, or want advanced media buying growth hacks, this episode arms you with actionable takeaways to improve your daily campaigns and long-term strategy.