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Milestones Matter: How to Prove Your Startup is a Smart Investment
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Investors invest in progress not ideas. When an investor is evaluating hundreds - even thousands of pitch decks, this critical piece could be just the thing that makes you stand out.
An investor is more likely to fund a startup if it’s poised for growth and it clearly shows in the pitch deck. That’s where milestones come in - most founders miss this piece and it could be just the thing that prevents you from getting that critical follow up meeting.
An investor needs to see right away that your startup is a smart investment, so your pitch deck needs to include a clear snapshot of an upward trajectory (wait let’s clarify that, it needs to be an ambitious yet realistic upward trajectory). The idea is important but more important is showing what milestones will lead to an increased valuation over time.
The milestones you put on your pitch deck need to show scalability, risk reduction, and evidence of traction. In this episode, I share why milestones matter, and which milestones you need to put on your pitch deck to appeal to investors.
About Your Host
Jayla Siciliano, Shark Tank entrepreneur turned real estate investor, excels in building brands, teams, and products. CEO of a bi-coastal luxury short-term rental company, she also hosts the Seed Money Podcast where she’s on a mission to help early-stage entrepreneurs turn their ideas into reality!
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The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.
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