2# - How to Create a Leading Fashion Business, Overcome Big Challenges, and Make Competition Irrelevant: A Conversation with Marni Kaur

Asian Female Entrepreneur Show

This in-depth conversation with Marni Kaur, the CEO of Bibi London, unfolds her journey from the inception of BB London, a pioneering multi-brand fashion and lifestyle store, to its current status in the industry. Marnie delves into the beginnings of her venture during a time when digital marketing platforms were nascent, detailing the challenges and triumphs of introducing a new concept to the market. She touches on the importance of passion, hard work, and evolving with changes in digital marketing to sustain and grow a business in the fashion sector. Marnie also discusses the personal aspects of her life, including balancing work with family, facing and overcoming imposter syndrome, and maintaining a grounded, humble approach despite success. Personal anecdotes and reflections on societal changes, particularly around weddings and perceptions of success, enrich the conversation, offering insights into the Asian fashion industry, entrepreneurial resilience, and personal growth.

Bibi London Instagram - https://www.instagram.com/bibildn/

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Resources and Links:

# The Asian Female Entrepreneur Club

Sharn's website Website

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