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From Art to AR: Dana Loberg’s Unconventional Path to Tech Innovation
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What happens when a classically trained artist becomes a three-time tech founder?
In this episode of Innovator Insights, we sit down with Dana Loberg, founder of MovieLaLa, MojiLaLa, and Leo AR, to explore her unlikely journey from painting and copywriting to leading cutting-edge ventures in augmented reality.
Dana shares:
- Why burnout in corporate America pushed her toward entrepreneurship
- The importance of choosing the right co-founder (and how she found hers)
- How she spotted the trend of camera-first content years before AR went mainstream
- Her advice for first-time founders raising capital without a deck
We also dive into her vision for Leo AR—what’s coming in 2025, the role AI will play, and how she's testing spiritual AI companions in India.
This episode is a must-listen for any founder navigating uncertain paths, creative pivots, or frontier technologies.
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