Merging Metrics with Emotion

B2B Creatively

Alisa reconnects with longtime friend and creative powerhouse Nidia Verdugo, a Senior Product Marketing Manager at Microsoft, who seamlessly merges metrics with emotion—and her passion for travel—into a thriving marketing career.

Together, Alisa and Nidia explore how creativity and data-driven decision making go hand in hand, especially in B2B marketing. Nidia opens up about launching her travel blog, TouristyAF, during the pandemic, explaining how it evolved from long-form travel guides into dynamic brand collaborations with tourism boards and hotels.

Throughout the conversation, Nidia reflects on what it means to truly connect with an audience. Whether crafting a product story at Microsoft or editing a video journal in Puerto Rico, her advice always circles back to human-centered communication.

“We’re all human at the end of the day,” says Nidia. “So, put yourself in the shoes of your target audience—it’s something that’s so simple and works with anything that you do.”

What You’ll Learn:

• How Nidia turned her love for travel into a storytelling platform and brand-building engine

• The connection between creativity, analytics, and emotional resonance in B2B marketing

• The power of video journals and documenting everyday moments authentically

• Advice on overcoming fear of data as a creative and making informed decisions

• Social trends that B2B marketers should adopt

• Practical advice for young professionals still figuring out their careers

Mentioned in this Episode:

TouristyAF, Nidia’s travel blog and brand

https://touristyaf.com/

Cannes Lions Festival

https://www.canneslions.com/

Nidia’s Bio:

Nidia Verdugo is a seasoned marketing professional with a decade of experience driving growth for tech companies and brands. As the creative director of her own life, she seamlessly blends strategy and storytelling, leading marketing initiatives while running her own marketing and creative consulting business. Beyond her corporate and consulting work, Nidia is an avid traveler who has lived in Argentina and Mexico City, embracing global cultures and perspectives. She channels her passion for marketing, creativity, and travel into her blog, TouristyAF, where she shares unique experiences and insights from around the world.

More from our guest: Nidia Verdugo

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Connect with us on LinkedIn:

Stories Bureau, a creative agency focused on B2B marketing and internal corporate storytelling across media

Kory Grushka, Founder and Creative Director of Stories Bureau

Alisa Manjarrez, Managing Director of Stories Bureau