Tariffs, Tactics, and Tough Calls: Marketing Strategy in Uncertain Times

Contrary to Popular Opinion

Todd and Kelly dissect the marketing decisions brands must make during economic turbulence, specifically in the face of new tariffs and rising costs.

They explore whether brands should pull back on media spend or double down to capture market share.

Using insights from past crises like COVID-19, they emphasize why smart, analytical marketing and not emotional knee-jerk responses is crucial right now.

From reevaluating media buying strategies to adjusting communications without eroding consumer trust, Todd and Kelly outline how brand managers and marketers can pivot intelligently.

They discuss how to protect long-term brand equity, and unlock hidden opportunities even in a tightening economy.

Chapters:

• 00:00:00 - Kicking Off: How Economic Cycles Shape Smart Marketers
• 00:00:48 - Tariffs Are Here: What It Means for Brands and Buyers
• 00:01:32 - Fight or Flight: Marketing Moves During Market Mayhem
• 00:03:08 - Cracking the Code: Consumer Behavior and Media Price Shifts
• 00:06:55 - Tactical Pivots: Winning Marketing Plays in Tough Times
• 00:10:18 - Price Hikes? How to Protect Your Brand and Keep Customers
• 00:15:00 - Planting Seeds Now: Crafting a Future-Proof Marketing Strategy
• 00:28:59 - Wrapping Up: Staying Sharp, Bold, and Ready for the Upswing

Links and Resources:

• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja Dé Digital

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