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Why Inbox Zero Won't Grow Your Business

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Manage episode 491860652 series 3571338
Content provided by Melissa Swink. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Swink or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Episode Summary

While clearing your email inbox may feel productive, it may not be actively moving the needle in your business. Today’s episode of Make Space of More covers the limitations of striving for “inbox zero” as a CEO. Melissa Swink will help you shift your mindset away from mere productivity to actual profitability, advocating for strategic thinking and more effective time management.

You’ll learn practical strategies for managing your emails, including the use of automation and delegation, as well as the importance of identifying communication traps and busy work, plus ideas for time blocking and auditing your schedule. Tune in for insights into prioritizing high-level tasks that actually drive business growth!

Key Highlights:

  • Break free from the "Inbox Zero" mindset: True business growth comes from strategic leadership, not administrative perfection
  • Transform your productivity into profitability: Learn to distinguish between busy work and revenue-generating activities
  • Master the art of strategic delegation: Empower your team to handle routine communications while you focus on high-level business development
  • Implement smart systems: Leverage automation and time-blocking techniques to create sustainable email management practices
  • Embrace CEO-level priorities: Discover how boundary-setting and regular schedule audits can maximize your impact as a business leader

About Melissa:

Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.

Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.

Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more!

Thanks for listening!

If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.

  continue reading

64 episodes

Artwork
iconShare
 
Manage episode 491860652 series 3571338
Content provided by Melissa Swink. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Swink or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Episode Summary

While clearing your email inbox may feel productive, it may not be actively moving the needle in your business. Today’s episode of Make Space of More covers the limitations of striving for “inbox zero” as a CEO. Melissa Swink will help you shift your mindset away from mere productivity to actual profitability, advocating for strategic thinking and more effective time management.

You’ll learn practical strategies for managing your emails, including the use of automation and delegation, as well as the importance of identifying communication traps and busy work, plus ideas for time blocking and auditing your schedule. Tune in for insights into prioritizing high-level tasks that actually drive business growth!

Key Highlights:

  • Break free from the "Inbox Zero" mindset: True business growth comes from strategic leadership, not administrative perfection
  • Transform your productivity into profitability: Learn to distinguish between busy work and revenue-generating activities
  • Master the art of strategic delegation: Empower your team to handle routine communications while you focus on high-level business development
  • Implement smart systems: Leverage automation and time-blocking techniques to create sustainable email management practices
  • Embrace CEO-level priorities: Discover how boundary-setting and regular schedule audits can maximize your impact as a business leader

About Melissa:

Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.

Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.

Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more!

Thanks for listening!

If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.

  continue reading

64 episodes

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