Bonus 04 ~ Light up your launch with Rachel Waring

Brand Seasons

Hello and welcome to the Brand Seasons podcast with me, designer, mentor, and writer, Sarah Robertson.

In this final episode of a special four-part bonus series, I’m sharing a conversation I recorded last year with sales and launch strategist Rachel Waring.

Originally released as a private podcast for backers of the Brand Seasons® Playdeck, this episode delves into the art of launching: how to build momentum and sustain energy throughout the process.

Together, we explore community building and how it fuels not just your launch but the energy behind it, pre-launch strategies like waitlists and behind-the-scenes storytelling to create anticipation, plus the lessons learned from my Kickstarter campaign.

Key topics include:

• How to build anticipation and engagement before launch day
• Staying grounded through the highs and lows of launching and selling
• The role of storytelling in making launches feel meaningful

Recommended resources:

• Oversubscribed — a book by Daniel Priestley about building demand for your offers, especially through waitlists
• 2025 Trends — Rachel’s free report, masterclass and private podcast exploring launching creatively and strategically
• Luminous Launching — Rachel’s programme, designed to help creatives build immersive and successful launches
• Creator Handbook — Kickstarter’s guide to planning and shipping, communication and storytelling
• Brand Seasons® Playdeck — a beautifully crafted box of brand wisdom and guidance

You can find Rachel on her website and Instagram and subscribe to receive her 2025 Trends Report and details of upcoming programmes.

What resonated most with you in today’s episode? Feel free to connect or share your reflections with me on Instagram or Substack, and learn more about my branding and design studio by visiting my website: These Are The Days.

Don’t forget to join me for more guest conversations and solo reflections, and if you enjoy tuning in, leaving a review would mean so much, and help others find the podcast, too.

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I'm delighted to welcome back Saorsa Psychology as the sponsor of this bonus series.

In Gaelic, Saorsa means 'freedom'—serving as a beacon for those eager to amplify their impact in the world, in a grounded and gentle way.

Freedom lies in being bold, and if you’re looking for deeper meaning, you can carve your own path with a combination of coaching and psychology, where you'll be guided through the wood, the trees and the spaces in between.

To learn more about how you can create space to think, do and be, visit saorsa-psychology.co.uk.