Why Most LOs Struggle in 2025—and the Few Strategies That Are Crushing It

Mortgage Marketing Radio

Schedule a Call with Geoff

26:28

Squid Game is back—and this time, the knives are out. In the thrilling Season 3 premiere, Player 456 is spiraling and a brutal round of hide-and-seek forces players to kill or be killed. Hosts Phil Yu and Kiera Please break down Gi-hun’s descent into vengeance, Guard 011’s daring betrayal of the Game, and the shocking moment players are forced to choose between murdering their friends… or dying. Then, Carlos Juico and Gavin Ruta from the Jumpers Jump podcast join us to unpack their wild theories for the season. Plus, Phil and Kiera face off in a high-stakes round of “Hot Sweet Potato.” SPOILER ALERT! Make sure you watch Squid Game Season 3 Episode 1 before listening on. Play one last time. IG - @SquidGameNetflix X (f.k.a. Twitter) - @SquidGame Check out more from Phil Yu @angryasianman , Kiera Please @kieraplease and the Jumpers Jump podcast Listen to more from Netflix Podcasts . Squid Game: The Official Podcast is produced by Netflix and The Mash-Up Americans.…

about a year ago 49:45

MP3•Episode home

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

See if myAgent Classes is the right fit for you.

Connect With Natalie

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Zonda (The Builder Database Software)

CONNECT

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

ASK GEOFF A QUESTION

❓ Ask Your Question Here

300 episodes

#Today We Learned

Mortgage Marketing Radio

Why Most LOs Struggle in 2025—and the Few Strategies That Are Crushing It

Mortgage Marketing Radio

published about a year ago

MP3•Episode home

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

See if myAgent Classes is the right fit for you.

Schedule a Call with Geoff

Connect With Natalie

Instagram

Zonda (The Builder Database Software)

CONNECT

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

ASK GEOFF A QUESTION

❓ Ask Your Question Here

300 episodes

#Today We Learned

All episodes

Mortgage Marketing Radio

1
The 1-Message-a-Day System That Fills Your Pipeline 54:01

9 days ago54:01

54:01

Here’s How the Top 1% Get Agent Referrals On Demand Join Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor. Seats are limited. Register for the Training Here Episode Summary: In this episode, Geoff Zimpfer sits down with social media strategist Michelle Berman Mikel to reveal the simple daily action that will transform your pipeline: sending just one outbound message every day . What you’ll learn in this episode: Why “more followers” and “higher engagement” aren’t the right goals – and the single question you should be asking instead How to identify your personal “levers” so every message resonates with prospects The breadcrumbing approach that turns one-to-many outreach into real conversations (without endless scrolling) A real-world success story of how one message a day rescued a mortgage business from its worst month—and set it up for record growth six months later 🔗 Resources & Links Connect with Michelle Berman Mikel ASK GEOFF A QUESTION ❓ Ask Your Question Here *** CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…

Mortgage Marketing Radio

1
Stop Chasing Views: How to Build a Video System That Fills Your Pipeline 54:48

16 days ago54:48

54:48

Here's How the Top 1% Get Agent Referrals On Demand Join Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor. Seats are limited. Register for the Training Here Episode Summary: Learn why “chasing views” is crushing your ROI and how to build a repeatable video system that fills your sales pipeline. In this episode, Mike Faraci (author of Rethink Everything: The Power of Video for Business and Sales ) breaks down his 5-pillar content framework. Define target viewer personas (buyers, referral partners, niche professionals) Use strategic content buckets: news, educational explainers, problem-solving tips, success/failure stories, local spotlights Multiply your content by combining each persona with each pillar for 25 micro-topics Repurpose one core idea across reels, shorts, posts, emails, and more Craft conversational CTAs that spark genuine lead conversations You’ll discover the exact metrics to track (hint: it’s not views), the timeline for real results, and the simple onboarding exercise that ensures every clip you post drives genuine leads. Connect With Mike on LinkedIn Visit Mike's Website Get Mikes Book on Amazon ASK GEOFF A QUESTION ❓ Ask Your Question Here *** WHEN YOU'RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…

Mortgage Marketing Radio

1
From Zero to 4X Growth as a Loan Officer with Neel Dhingra 50:54

28 days ago50:54

50:54

Here's How the Top 1% Get Agent Referrals On Demand Join Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor. Here's What You'll Learn: How to get in front of the right agents (and actually get a response) What to say to position yourself as a partner , not a vendor How to turn one agent class into a steady stream of referrals—without doing it all yourself Seats are limited. Register for the Training Here Episode Summary: In this exclusive interview, top mortgage influencer Neel Dhingra breaks down exactly how he went from zero social media presence to 4X business growth using content marketing for loan officers. No more cold calling. No more begging agents. Just modern, scalable loan officer marketing strategies that actually work in 2024. What you'll learn : How to get mortgage leads without paid ads The "cringe before they binge" approach to content How to turn Instagram videos into closings Why most mortgage pros fail at content—and how to fix it Lead gen systems that work while you sleep If you're ready to stop chasing and start attracting, this conversation is a masterclass in modern marketing for mortgage professionals. Connect With Neel on Instagram Follow Neel on YouTube…

Mortgage Marketing Radio

1
From TikTok to $20M: How Theoni Rapo Built a Consumer-Direct Mortgage Brand 46:34

6 weeks ago46:34

46:34

Mortgage Marketing Radio

1
Why You’re Losing Repeat Business—and How to Fix It Fast 38:00

7 weeks ago38:00

38:00

Mortgage Marketing Radio

1
Why Most LOs Struggle in 2025—and the Few Strategies That Are Crushing It 49:45

8 weeks ago49:45

49:45

Mortgage Marketing Radio

1
From Views to Value: How to Turn Social Attention into Trust That Converts 16:48

9 weeks ago16:48

16:48

Mortgage Marketing Radio

1
Why Overthinking Is Killing Your Growth (And What To Do Instead) 10:23

10 weeks ago10:23

10:23

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself? See the system that gets these results: Ben Doubled His Monthly Production Kevin Closed a $700K Loan from One Class Jenel Got a $1M Loan from an Agent She Never Met If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, click below to watch a brief review of the Agent Referral Xcelerator. Agent Referral Xcelerator…

Mortgage Marketing Radio

1
How One Class Got More Referrals Than a Month of Cold Calls 5:41

11 weeks ago5:41

5:41

Ready to attract more agent referrals without cold calling? Click the link below to join the VIP waitlist for the Agent Referral Accelerator. Spots are limited, and this opportunity won’t come around again at this level—so don’t wait. Join the VIP Waitlist Here.

Mortgage Marketing Radio

1
Mortgage Business Dried Up? How John Farrell Expanded Out-of-State, and Closed $100M 43:26

12 weeks ago43:26

43:26

Mortgage Marketing Radio

1
Target Smarter, Close Faster: The New Way to Grow Agent Referrals 33:01

13 weeks ago33:01

33:01

Key Takeaways: Use Data to Work Smarter, Not Harder Focus on Relationships That Actually Matter Leverage Past Transactions to Grow Faster Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. Schedule a Call with Geoff to see if myAgent Classes is the right fit for you. ASK GEOFF A QUESTION ❓ Ask Your Question Here *** WHEN YOU'RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…

Mortgage Marketing Radio

1
Recession Looming? 3 Power Plays to Fill Your Pipeline Fast 33:06

15 weeks ago33:06

33:06

In this conversation, John Donnelly shares insights on sales leadership, the importance of referral partnerships, and effective strategies for engaging with Realtors and clients. He emphasizes the significance of follow-up, the power of teaching classes, and leveraging social media, particularly LinkedIn, to build relationships and grow business. John also discusses the role of AI in content creation and the necessity of having a clear target audience for effective communication. Key Takeaways 90% of the things you worry about don't come to pass Referral partnerships are still a viable source of business Engagement on social media is crucial for success Classes can significantly enhance your business network Using AI can streamline content creation processes Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. Schedule a Call with Geoff to see if myAgent Classes is the right fit for you. CONNECT WITH ME 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…

Mortgage Marketing Radio

1
The ONE Thing You’re Not Doing (That’s Holding You Back) 7:17

16 weeks ago7:17

7:17

In this conversation, Geoff Zimpfer discusses that progress often feels slow and invisible, but it's during these quiet moments that momentum is built. Through real success stories, he illustrates how small, consistent actions lead to trust and referrals. Takeaways You're not alone in feeling like progress is slow. Momentum is built during quiet periods. Social visibility can lead to unexpected referrals. Teaching positions you as an expert. Your breakthrough is in the boring stuff. Embrace consistency for long-term success. Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. Schedule a Call with Geoff to see if myAgent Classes is the right fit for you. ASK GEOFF A QUESTION ❓ Ask Your Question Here *** WHEN YOU’RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…

Mortgage Marketing Radio

1
From Zero to $50M in 12 Months With No Network, No Referrals, No Excuses 47:41

17 weeks ago47:41

47:41

In this high-energy and highly tactical episode, host we reconnect with mortgage professional PJ Crescenzo III, who shares how he boldly relocated to a new market, built a fresh network from scratch, and funded over $50 million in business in just one year. Whether you’re a new LO or a seasoned producer, this episode is packed with insights you can apply immediately. Episode Timestamps: 00:50 – PJ’s bold move to Orlando and landing a dream house 05:06 – PJ’s tactical system: 2 events + 3 one-on-ones weekly 08:57 – The million-dollar networking question 10:14 – How random coffee meetings lead to realtor referrals 16:34 – Buy back your time: Email system with LOA 17:29 – Building momentum from 1 to 27 loans/month 25:22 – VIP vs. A vs. B vs. C referral partners 27:24 – Scaling via one-to-many events and CE classes 29:58 – PJ’s four strategic pillars of business growth 31:07 – The 4Ps of Lunch & Learns: People, Process, Product, Profit 37:21 – PJ’s 10-step mortgage workflow and team huddles 40:44 – Instagram strategy and real deals from DMs Connect With PJ On Instagram Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. Done-for-You Realtor Classes – No more guessing what to teach! Coaching & Community – Learn directly from Geoff Zimpfer & industry pros Marketing & Growth Strategies – Get more butts in seats & convert more deals Stop struggling to figure it out alone—let’s make your classes work for YOU! Schedule a Call with Geoff to see if myAgent Classes is the right fit for you. ASK GEOFF A QUESTION ❓ Ask Your Question Here *** WHEN YOU’RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…

Mortgage Marketing Radio

1
How to Turn Agent Classes into a 6-Figure Income 48:37

18 weeks ago48:37

48:37

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. Done-for-You Realtor Classes – No more guessing what to teach! Coaching & Community – Learn directly from Geoff Zimpfer & industry pros Marketing & Growth Strategies – Get more butts in seats & convert more deals Stop struggling to figure it out alone—let’s make your classes work for YOU! Schedule a Call with Geoff to see if myAgent Classes is the right fit for you. Show Notes & Timestamps Mortgage Marketing Radio – How to Build a Thriving Business with Classes & Events – with Jared Larkin, The Mile High Title Guy Episode Summary: In this episode, we talk with Jared Larkin, also known as The Mile High Title Guy , from Chicago Title in Denver. Jared has built his brand through hosting engaging classes, leveraging digital marketing, and mastering event-based client attraction. If you're looking to stand out in a competitive market, build strong business relationships, and generate consistent referrals, this episode is for you. Jared shares how he transformed his business by using educational events, Eventbrite marketing, social media strategies, and personal branding to attract real estate professionals and grow his client base. Plus, he breaks down the biggest mistakes people make when hosting events—and how to fix them. Timestamps & Key Topics: [00:50:17] - Why Hosting Events & Classes Works Why education-based marketing is key to attracting high-value clients The challenge of getting engagement from real estate agents [00:52:03] - The Turning Point: Choosing to Host Classes Jared's realization that traditional sales methods weren’t working How he positioned himself as a marketing resource instead of a sales rep [00:55:01] - Overcoming the “Bagel Boy” Mentality How title reps (and other professionals) are often seen as commodity-based The process of breaking industry norms and carving out a personal brand [00:57:35] - The Power of Consistency & Experimentation Why most classes fail at first—and how Jared pushed through The importance of iterating, refining, and adapting marketing strategies [01:00:07] - Diversifying Event Topics to Attract the Right Audience Examples of successful class topics (AI, social media, branding, etc.) Why adding social events (dodgeball, March Madness, networking nights) keeps people engaged [01:03:29] - The Secret to Getting Butts in Seats How Eventbrite became Jared’s #1 marketing tool Using Facebook ads and social media targeting for event promotion How Jared automates outreach to thousands of real estate agents [01:10:54] - The Event Follow-Up Process That Converts The simple one-page handout that skyrocketed Jared’s meeting requests How he filters and prioritizes prospects for follow-ups [01:12:26] - Scaling Up: Running 100+ Events Per Year How Jared manages event logistics while balancing a young family His strategy for maintaining momentum and staying top-of-mind Key Takeaways: The fastest way to establish credibility and attract clients is through education-based marketing. Eventbrite can help you get started A 50% no-show rate is normal—so focus on overbooking and strong follow-ups Don’t be afraid to experiment—mix educational and social events to appeal to different audiences Connect With Jared On Instagram ASK GEOFF A QUESTION ❓ Ask Your Question Here *** WHEN YOU'RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…

Mortgage Marketing Radio

1
The Ugly Truth About Mortgage Leads (And How to Fix It) 37:25

19 weeks ago37:25

37:25

In this conversation, Alex Machuca discusses the challenges and flaws of traditional lead generation in the mortgage industry. He emphasizes the importance of understanding when to invest in ads, the reality of lead quality, and effective strategies for follow-up and conversion. Machuca introduces innovative ad strategies and highlights the cost structure of lead generation services, advocating for a simplified approach to ad management. He shares key insights for mortgage professionals to maximize their advertising efforts and improve lead generation. Time Stamps: 00:00 Introduction to Lead Generation Challenges 02:48 The Flaws of Traditional Lead Generation 05:48 Understanding When to Invest in Ads 09:03 The Reality of Lead Quality and Conversion Rates 12:03 Innovative Ad Strategies for Mortgage Brokers 15:09 The Cost Structure of Lead Generation Services 18:02 Simplifying Ad Management for Brokers 20:58 Effective Follow-Up Strategies for Leads 23:50 Maximizing Ad Spend for Results 27:01 The Importance of Branding in Ads 29:58 Key Takeaways for Mortgage Professionals Episode Resources : Connect With Alex on LinkedIn Check Out Lead Hackers FREE Trial When You're Ready : ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes Connect With Geoff 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube Leave Us a Review 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…

Mortgage Marketing Radio

1
The #1 Sales Mistake Your Making That's Costing You $$$ 47:37

20 weeks ago47:37

47:37

In this conversation, Geoff Zimpfer and Sharran Srivatsaa delve into the current state of the real estate market, particularly focusing on the concept of a 'transaction recession.' They discuss the shift from a momentum-based market to a skills-based market, emphasizing the importance of effective communication and modern selling techniques. ⏰ Timestamps ⏰ 06:07 The Importance of Effective Communication Skills 11:48 Navigating Objections with Skill 20:50 Building a Personal Brand in Real Estate 25:54 Modern Selling Skills for Agents 31:03 Effective Pre-Listing Packages 39:53 The Impact of the NAR Settlement Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. Schedule a Call with Geoff to see if myAgent Classes is the right fit for you. Connect with Sharran Srivatsaa: Linkedin Instagram YouTube WHEN YOU’RE READY: ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube LEAVE US A REVIEW 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…

Mortgage Marketing Radio

1
How to Buy Help Clients Buy Before They Sell 33:48

21 weeks ago33:48

33:48

In this conversation, we introduce HomeLight's Buy Before You Sell. They offer a modern bridge loan solution for clients, allowing them to unlock up to $2 million of their home's equity with 0% interest. By partnering with HomeLight, mortgage loan officers can help clients eliminate home sale contingencies and reduce their debt-to-income ratios, enabling them to make stronger, non-contingent offers on new homes. This partnership enhances the services loan officers provide, leading to increased client satisfaction and potentially more closed loans. Timestamps: Introducing Buy Before You Sell 15:07 Understanding the Current Market Challenges 18:12 How Buy Before You Sell Works 20:58 Comparing Buy Before You Sell with Competitors 23:58 The Financial Model Behind the Product 20:30 Market Challenges and Education 22:17 Lead Generation Opportunities for Loan Officers 33:46 Connect With Homelight WHEN YOU’RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube LEAVE US A REVIEW 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…

Mortgage Marketing Radio

1
Stop Chasing Agents? [Voice Note] 8:59

22 weeks ago8:59

8:59

In this episode, Geoff Zimpfer discusses the current challenges in the mortgage market, referred to as a transaction recession, and shares insights on how to turn setbacks into success. He emphasizes the importance of resilience and introduces the three C's Framework: Connections, Conversations, and Conversions, using the inspiring story of Soichiro Honda as a case study for overcoming adversity and achieving success. Takeaways We Are In A Challenging Market, A Transaction Recession. Mindset Is Crucial For Mortgage Professionals. Soichiro Honda's Story Exemplifies Resilience And Persistence. Connections, Conversations, And Conversions Are Key To Thriving. Focus On Solving Real Problems For Clients And Partners. Building Relationships Can Lead To Strategic Alliances. ASK GEOFF A QUESTION ❓ Ask Your Question Here WHEN YOU’RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…

Mortgage Marketing Radio

1
How to Grow Production by 30% Teaching Agent Classes 44:35

22 weeks ago44:35

44:35

Takeaways Using agent classes to differentiate yourself from other loan officers. Approximately one-third of Nate's business comes from agents who attended his classes. Nate believes that presenting to a group is essential for success in sales. Social media is a powerful tool for engagement. Utilize private groups to foster community and learning. Balance in-person and virtual training for effectiveness. Leverage affiliates to expand your reach and audience. Chapters 03:02 The Importance of Agent Classes 06:04 Challenges and Strategies in Hosting Classes 08:56 Leveraging Classes for Business Growth 12:08 Social Selling and Engagement Techniques 14:55 Tracking Success and Impact of Classes 21:38 Overcoming Imposter Syndrome in Teaching 22:56 Post-Class Engagement and Follow-Up Strategies 25:30 Building Relationships Through Social Media 26:41 The Subtle Art of Asking for Referrals 29:11 Getting Started with Teaching Classes 33:17 In-Person vs. Virtual Training 36:09 Leveraging Affiliates for Greater Reach Connect With Nate On Instagram LinkedIn ASK GEOFF A QUESTION ❓ Ask Your Question Here WHEN YOU’RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube LEAVE US A REVIEW 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…

Mortgage Marketing Radio

1
100 Conversations in One Day 33:04

23 weeks ago33:04

33:04

In this conversation, Geoff Zimpfer and Todd Bookspan discuss the importance of honing skills in the mortgage and real estate industry, emphasizing the need for professionals to adapt to changing market conditions. Todd shares his experience with a 100-call challenge and highlights the upcoming Modern Mortgage and Real Estate Summit , which aims to provide actionable insights for industry professionals. Takeaways What's old is new again; fundamentals are crucial The Modern Mortgage Summit offers valuable insights and networking opportunities Take action and put yourself in the path of opportunity Engaging with your database can lead to unexpected referrals Chapters 05:43 The Importance of Fundamentals in a Changing Market 10:44 Building Relationships and Asking for Referrals 17:15 Preparing for the 100 Calls Challenge 25:51 The Modern Mortgage and Real Estate Summit The Modern Mortgage & Real Estate Summit Connect With Todd Bookspan on Instagram ASK GEOFF A QUESTION ❓ Ask Your Question Here WHEN YOU’RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube LEAVE US A REVIEW 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…

Mortgage Marketing Radio

1
How to Go from Closing 2 to 10 Loans Per Month 41:09

24 weeks ago41:09

41:09

In this conversation, Sam Abazari shares insights on coaching loan officers to enhance their productivity and success in the mortgage industry. Sam outlines a structured approach for loan officers to transition from closing 2-4 loans per month to achieving 10 or more, highlighting the significance of lead generation, effective time management, and the value of education in the industry. Takeaways Building rapport through social media can enhance professional relationships. Transitioning from 2 to 10 loans per month requires a structured approach. Daily activities should focus on learning, lead generation, and fulfillment. Referrals and introductions are key to generating new business. Niche markets can provide unique opportunities for loan officers. Timestamps: 00:00 Introduction 00:49 Building Rapport in the Digital Age 03:09 The Role of Coaching in Loan Officer Success 05:54 From 2 to 10 Loans: The Path to Growth 08:49 Daily Strategies for Loan Officers 10:54 The Importance of Productivity Over Busyness 12:12 Knowing When to Say No 14:56 Finding Business: The Power of Referrals 18:09 Understanding Your Community and Self 19:57 Niche Markets: Finding Your Unique Position 23:00 Sales Skills vs. Marketing: The Balance 25:50 Effective Lead Generation Techniques 28:56 Building Relationships with Referral Partners 32:08 Mastering Lead Generation and Conversion Connect With Sam on LinkedIn ASK GEOFF A QUESTION ❓ Ask Your Question Here WHEN YOU’RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube LEAVE US A REVIEW 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…

Mortgage Marketing Radio

1
Turning Setbacks into Success [Voice Note] 12:22

25 weeks ago12:22

12:22

Mortgage Marketing Radio

1
Which is Better? Realtors vs. Financial Advisors 43:27

25 weeks ago43:27

43:27

In this conversation, Geoff Zimpfer and Todd Ballenger discuss the importance of business planning as they enter the new year, focusing on financial literacy and the role of Certified Liability Advisors (CLA) in the mortgage industry. They explore the current transaction recession, compare the roles of realtors and financial advisors, and emphasize the need for loan officers to create their own markets and build relationships with financial advisors to thrive in a challenging environment. Takeaways: Understanding the balance sheet is key to financial literacy. Homeownership significantly impacts long-term wealth accumulation. Loan officers must adapt to the current transaction recession. Realtors and financial advisors play different but complementary roles. Creating new referral models can enhance business opportunities. Building relationships with financial advisors is essential for loan officers. Timestamps: 00:00 Introduction to the New Year and Business Planning 07:57 Understanding the Role of a Certified Liability Advisor (CLA) 16:11 Navigating the Transaction Recession: Realtors vs. Financial Advisors 24:04 Building Relationships with Financial Advisors 24:25 Building Relationships with Financial Advisors 28:58 Expanding Your Network: The Power of Referrals 30:51 Creating Value Through Conversations 34:15 Non-Correlated Referral Sources 38:59 Joining the Community for Continuous Learning Want to connect with Todd Ballenger and go deeper? Join the Certified Liability Advisor Free Community ASK GEOFF A QUESTION ❓ Ask Your Question Here WHEN YOU’RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…

Mortgage Marketing Radio

1
2025 Strategic Planning [Voice Note] 13:43

28 weeks ago13:43

13:43

In this conversation, I'm sharing some thoughts about how to get clear on the strategies that worked vs fell short and evaluating which activities to focus on for 2025. takeaways Evaluate your activities to identify what drives revenue. Focus on top-performing activities to build momentum. Streamline or eliminate underperforming initiatives. Analyze conversion rates to identify bottlenecks. Maximize relationships with referral partners for better results. Become top of mind through consistent visibility. Consider your methods for lead generation and branding. Engage in bold conversations with referral partners. Understand the importance of being well-known in your market. Take actionable steps toward your 2025 goals. ASK GEOFF A QUESTION ❓ Ask Your Question Here *** WHEN YOU'RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…

Mortgage Marketing Radio

1
Growing Your Reach and Reputation [Voice Note] 8:58

29 weeks ago8:58

8:58

In this episode, Geoff Zimpfer unpacks the idea that everything you want is on the other side of your reach and reputation. Episode Resources : ASK GEOFF A QUESTION ❓ Ask Your Question Here WHEN YOU’RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube RATE THIS PODCAST 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…

Mortgage Marketing Radio

1
Voice Notes: Testing Google's NotebookLM 26:03

31 weeks ago26:03

26:03

Welcome to the Show In this episode, Geoff Zimpfer dives into the fascinating world of AI and its potential to streamline content creation while maintaining authenticity. Geoff shares his latest experiment with Google Notebook LM, a cutting-edge AI research assistant, and how it’s helping him create engaging, scalable content for his business and podcast. What You’ll Learn in This Episode AI for Content Creation: How Geoff is using Google Notebook LM to automate and enhance content output. Practical Use Cases: Learn how to turn transcripts, PDFs, YouTube videos, and more into podcast episodes, study guides, and FAQs. Maintaining Authenticity: Strategies for using AI without losing your unique brand voice. Webinar to Podcast Workflow: Geoff’s step-by-step process for repurposing a webinar into an AI-driven podcast episode. Episode Highlights New Content Goals: Geoff announces his plan to release two episodes per week, including shorter “Voice Notes” style episodes. Deep Dive on Notebook LM: Upload any content (transcripts, documents, videos) for instant summaries and insights. Use AI to generate interactive conversations, study guides, and more. Geoff’s real-world example: transforming a webinar transcript into a 14-minute conversational podcast. Episode Resources: Google Notebook LM Learn More About myAgent Classes ASK GEOFF A QUESTION ❓ Ask Your Question Here WHEN YOU’RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube RATE THIS PODCAST 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify…

Mortgage Marketing Radio

1
A Change I’m Making in My Content - Voice Notes 10:55

32 weeks ago10:55

10:55

ASK GEOFF A QUESTION ❓ Ask Your Question Here *** WHEN YOU'RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Mortgage Marketing Radio

1
The Balancing Act of Being a Mortgage Originator 41:24

32 weeks ago41:24

41:24

In this conversation, Geoff Zimpfer and Kelly Yale discuss the multifaceted challenges faced by loan officers in the mortgage industry, emphasizing the importance of personal branding, effective relationship building, and the balance between content creation and fundamental sales strategies. Connect With Kelly on LinkedIn ASK GEOFF A QUESTION ❓ Ask Your Question Here *** WHEN YOU'RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Timestamps 00:00 The Challenge of Wearing Many Hats 02:54 The Importance of Personal Branding 06:03 Time Management and Relationship Building 08:59 Effective Relationship Building Strategies 11:46 Evaluating Content Creation Efforts 14:57 Operational Efficiency in Content Creation 18:08 The Balance of Content and Fundamentals 20:59 Creating Relevant and Engaging Content 24:10 Building a Personal Brand in the Mortgage Industry 26:54 Confidence and Authenticity in Sales 30:00 Final Thoughts on Content and Relationships…

Mortgage Marketing Radio

1
The Road to $100 Million 51:18

33 weeks ago51:18

51:18

In this conversation, Jane Floyd shares the key mindset and skills that led to her funding $100 Million in closed loans in 2024. The discussion also covers innovative marketing strategies and the importance of planning for future success by focusing on lead conversion and team collaboration. Timestamps: 00:00 Introduction to Jane Floyd and Her Journey 03:02 The Importance of Passion and Mindset 05:58 Skill Set vs. Mindset: What Comes First? 08:57 Handling Mistakes with Integrity 11:55 Building Relationships with Realtors 15:01 Sources of Business and Community Engagement 17:59 Strategies for Attracting New Realtors 23:50 Attracting Like-Minded People 25:17 The Importance of Open Houses 26:51 Building Relationships with Realtors 30:06 The Power of Reputation and Reach 32:06 Adapting to Market Changes 35:16 Creating Engaging Social Media Content 39:29 Innovative Marketing Strategies 41:44 Planning for Future Success Connect With Jane Instagram LinkedIn Leave Us a Podcast Review Double Your Agent Referrals! Learn More About myAgent Classes…

Mortgage Marketing Radio

1
How to Create Trust & Build Value With Realtors 46:50

35 weeks ago46:50

46:50

In this episode, Kelly Yale chats with Geoff Zimpfer to share actionable insights on building meaningful relationships with real estate agents, optimizing customer experiences, and navigating the ever-changing mortgage landscape. They discuss: Why understanding your customer's journey is key to success. How to build trust and add value to Realtor partnerships. The importance of preparation and intentionality in sales meetings. Using social media to connect authentically with referral partners. Long-term marketing strategies for 2025 and beyond. Whether you're a seasoned loan officer or new to the industry, this episode is packed with practical advice to help you thrive in today's market. Episode Resources : Listen to Kelly's Podcast Take the Realtor Referral Quiz Learn More About myAgent Classes…

Mortgage Marketing Radio

1
Mastering LinkedIn for Mortgage Professionals 35:23

36 weeks ago35:23

35:23

In this conversation, Dan Smokoska shares insights on leveraging LinkedIn for business growth, in the mortgage industry. He discusses the unique advantages of LinkedIn over other social media platforms, emphasizing the importance of authenticity, engagement, and consistent content creation. The discussion also covers strategies for finding referral partners, utilizing LinkedIn Navigator for targeting, and the evolving nature of content that resonates with audiences on LinkedIn. Key Takeaways: LinkedIn is a powerful platform for generating revenue Engagement rules differ significantly on LinkedIn Finding referral partners on LinkedIn requires a tailored approach. Video content is gaining traction but written content still performs well. Episode Resources: Connect With Dan on LinkedIn Join the Podcast Private Community Leave Us a Review…

Mortgage Marketing Radio

1
Building The 'Billion Dollar Banker' Brand 47:25

37 weeks ago47:25

47:25

In this conversation, Nicole Perrone shares her extensive experience in the mortgage industry, emphasizing the importance of adapting to market trends, diversifying product offerings, and leveraging technology to build relationships. Nicole also highlights the need for geographical diversification among loan officers and the significance of providing exceptional client service. The conversation culminates in her initiative, the Billion Dollar Banker brand, aimed at attracting new talent to the mortgage industry and inspiring loan officers to elevate their business. Connect With Nicole : LinkedIn Instagram YouTube Review the Podcast Ready to Double Your Agent Referral Without Cold-Calling or Chasing Agents? Learn more about myAgent Classes here.…

Mortgage Marketing Radio

1
Ask Me Anything #1: How to Follow-Up After Agent Meeting 17:29

38 weeks ago17:29

17:29

In this episode, host Geoff Zimpfer addresses a listener's question about maintaining relationships with real estate agents after an initial meeting. He emphasizes the importance of setting the right context for meetings, understanding the relationship dynamics, and following up effectively. Listen in to get actionable strategies to enhance your interactions with REALTORS, including the need for clear next steps and delivering value to foster long-term partnerships. Want YOUR question answered LIVE on the podcast? Submit Your Question Here Join the Podcast Facebook Group Double Your Agent Referrals in 90 Days Leave Us a Review…

Mortgage Marketing Radio

1
Key Takeaways from Over 1000 Coaching Sessions 49:25

39 weeks ago49:25

49:25

In this conversation, Coach Michael Regan shares insights on the coaching process, emphasizing the importance of mindset, humility, and vision in individuals seeking coaching. He discusses the common traits of coachable individuals and the significance of preparing for market changes, particularly as they approach Q4. He emphasizes the need for role reflection and planning, the value of feedback, and the significance of maintaining a strong foundation in the face of new technologies and trends. Regan also shares insights on his podcast, Building Bigger Lives , and his passion for songwriting, highlighting the intersection of personal and professional growth. Episode Resources : Listen to Michael's Podcast Building Champions Coaching Double Your Agent Referrals in 90 Days Leave Us a Review…

Mortgage Marketing Radio

1
A Crash Course in Mortgage Rates and Options Trading 35:08

40 weeks ago35:08

35:08

In this conversation, Dan Rawitch, CEO of University of Options , discusses his mortgage industry background and current role as a trader and economist. He provides insights into market analysis, economic forecasting, and the impact of Federal Reserve actions on interest rates and inflation. The discussion also covers the dynamics of the housing market and the importance of supply in driving prices. Additionally, Rawitch introduces his trading platform, University of Options , which offers strategies for income generation through trading options and futures. The conversation concludes with thoughts on the community aspect of trading and the potential for financial growth. Episode Resources : University of Options Double Your Agent Referrals in 90 Days Enjoying the Podcast? Leave Us a Review…

Mortgage Marketing Radio

1
The Power of Relationships in Mortgage Lending 46:20

41 weeks ago46:20

46:20

In this episode, Geoff Zimpfer discusses strategies for mortgage professionals to thrive in a changing market. He emphasizes the importance of building relationships with real estate agents, diversifying sources of business, and leveraging personal branding to attract referrals. Special guest Brian Weiss shares insights from his experience and contributions to the industry, providing actionable takeaways for listeners. Takeaways Building relationships with real estate agents is crucial. Diversifying your sources of business is essential for success. Personal branding can help attract more referrals. Hosting classes can introduce you to new agents. You need a larger network of referral partners. The average loan officer has too few agents on their roster. Using proven processes can yield significant results. Engagement and conversations are key to building business. Combining traditional and modern methods is effective. Success stories from the community can inspire action. Episode Resources : Brians Website Action Plan Facebook Group Connect With Brian on LinkedIn CoLab Lending Franchise Enjoying the Podcast? Leave Us a Review Double Your Agent Referrals in 90 Days Learn More Here…

Mortgage Marketing Radio

1
What I Learned Spending Two Days With Alex & Leila Hormozi 18:02

42 weeks ago18:02

18:02

In this episode of the Mortgage Marketing Radio podcast, host Geoff Zimpfer discusses the importance of planning for Q4 and shares key insights from a recent workshop with Alex and Leila Hormozi of Acquisition.com. He emphasizes the need for mortgage professionals to assess their time management, identify value detractors in their business, and diversify their sources of leads to ensure sustainable growth. Zimpfer also highlights the significance of understanding business risks and the importance of measuring key performance indicators to optimize conversions. The episode concludes with strategies for building relationships with real estate agents and enhancing brand visibility. Takeaways Plan for the remaining 58 working days of the year. Invest in learning from industry leaders like Alex Hormozi. Identify and mitigate value detractors in your business. Understand the risks associated with key customers and channels. Diversify your sources of business to reduce dependency. Measure your key performance indicators to improve conversions. Focus on solving the primary constraints in your business. Allocate resources effectively to address business challenges. Build relationships with real estate agents for referrals. Aim to become a well-known figure in your local market. Episode Resources : Acquisition.com Acquistion.com Alex Hormozi YouTube Learn More About myAgent Classes Enjoying the Podcast? Leave Us a Review…

Mortgage Marketing Radio

1
Maximizing Instagram Reach 57:36

43 weeks ago57:36

57:36

In this episode, we're sharing a behind-the-scenes listen into our private community of Loan Officers. Every week we meet up for coaching, accountability, and developing our skills and mindset. Once per month, we bring in a special guest expert. This month our special guest is Instagram marketing expert Jen Herman , recognized as one of the top Instagram experts worldwide. Jen shares her insights on the importance of Reels, the latest changes to Instagram metrics, and how to leverage hashtags for both Instagram and Google search engine optimization (SEO). Learn why posting frequency, quality content, and specific hashtags can make all the difference in reaching your audience. Key Takeaways: Reels for Reach & Engagement: Short Reels (<30 seconds) are key for reaching new audiences, while longer ones engage current followers. Always include a headline or text in the first second to capture attention. New Instagram Metrics: Instagram now prioritizes views, but reach (unique viewers) is still the most reliable metric for growth and content analysis. Hashtags & SEO: Use 20-30 relevant hashtags in captions to boost Instagram and Google rankings. Focus on specific, niche tags over broad ones like #realestate. Quality Posting Strategy: Post three to five times a week, mixing Reels, feed posts, and carousels. Quality matters more than quantity, so ensure content resonates with your audience. Boosting Google SEO: Enable settings to make Instagram posts searchable on Google, and use keyword-rich captions to improve discoverability on both platforms. Episode Resources: Follow Jenn Herman on Instagram Learn More About Our Private Community & Coaching Double Your Agent Referrals in 90 Days Enjoying the Podcast? Leave Us a Review…

Mortgage Marketing Radio

1
Mastering AI for Real Estate and Marketing 49:34

46 weeks ago49:34

49:34

In this conversation, Jonathan Mast and Geoff Zimpfer discuss the practical applications of AI, specifically ChatGPT, in various business scenarios. They explore how AI can be used to collaborate, generate content, and improve productivity. Mast shares tips on getting better output from AI, including using frameworks and training the models to reflect your tone and style. Mast provides a four-step framework for effective prompting and emphasizes the value of collaboration with AI. Jonathan emphasizes the importance of getting started with AI early to gain a competitive advantage. Connect With Jonathan Enjoying the Podcast? Leave Us a Review See How Loan Officers Are Getting Agent Referrals On Demand See the Success Stories Here…

Mortgage Marketing Radio

1
The Role of Loan Officers in the NAR Settlement 45:10

47 weeks ago45:10

45:10

James Dwiggins, CEO of NextHome , discusses the impact of the NAR settlement on the real estate industry. He shares that companies that were prepared and ahead of the changes have been able to navigate the new rules effectively. However, many are still struggling to understand and adapt to the changes. Dwiggins predicts a 20-40% exodus of real estate agents due to the decoupling of compensation. He emphasizes the importance of educating sellers on the benefits of not offering buyer compensation upfront and instead considering all offers based on net proceeds. He also highlights the role of loan officers in helping buyers finance agent fees when the seller is not paying. There may be a 20-40% exodus of real estate agents due to the decoupling of compensation. Educating sellers on the benefits of not offering buyer compensation upfront can lead to better net proceeds. Loan officers play a crucial role in helping buyers finance agent fees when the seller is not paying. Collaboration and education are key in the real estate industry to address confusion and provide clarity to consumers. Buyers should be educated about the changing landscape and the options available to them, including the role of buyer representation and the potential risks of being unrepresented. Providing value and a full-service experience to buyers is crucial in today's market, and offering additional services and convenience can differentiate agents. New business models, such as flat fee services, may gain market share depending on how well buyers agents explain compensation and the value of a full-service experience. Episode Resources: Connect With James on LinkedIn Learn More About Rayse Enjoying the Podcast? Leave Us a Review Ready to Double Your Agent Referrals? Schedule Your Call With Geoff…

Mortgage Marketing Radio

1
Becoming a Top 100 Female Loan Officer 1:00:30

48 weeks ago1:00:30

1:00:30

Katie Grimes is the #1 Female Loan Officer in Kansas and a Top 100 Female Loan Officer in the Nation. She emphasizes the importance of authenticity and creating deep connections with referral partners. While social media is valuable for branding and visibility, she believes that REALTOR referrals are the most direct route to clients who need her services. She emphasizes the need for trust and communication in these partnerships and shares strategies for staying top of mind with agents. Katie also discusses the NAR situation and how she supports agents through the changes. Check the links below for resources mentioned in the podcast. Enjoying the Podcast? Leave Us Review Episode Resources: Connect With Katie on Instagram Katie's Website GO Coaching Ready to Double Your Agent Referrals? Book Your Call With Geoff Here…

Mortgage Marketing Radio

1
Forward Event Recap Part II: Proof Over Promises 18:36

49 weeks ago18:36

18:36

In this episode, Geoff Zimpfer shares some personal updates and then dives into key takeaways from the recent Forward Event . He emphasizes the importance of building a personal brand, attracting attention and providing proof over promises. Geoff also offers practical strategies for loan officers to partner with real estate agents and generate more business, such as sharing proof of pre-approved buyers and following up with open house attendees. He encourages listeners to take advantage of the current market conditions and insert themselves into the conversation around the NAR settlement. Episode Resources: Sharran's YouTube Channel Podcast Facebook Group Get More Agent Referrals! Book Your Call With Me Here…

Mortgage Marketing Radio

1
Forward Event Recap: Personal Branding 10:48

50 weeks ago10:48

10:48

Today's episode is me with my first recap of the Forward Event . I've attended the event for three years in a row and this year's event was the best yet. The Forward Event is hosted by my friends Neel Dhingra and Trevor York . The first speaker for day one was Rory Vaden with Brand Builders Group . Rory emphasizes that a personal brand is the digitization of your reputation and it is crucial for building trust, especially in industries like mortgage and real estate. In this episode, I share my key takeaways from Rory's talk. This is a good one you'll want to take notes for reference later. Key takeaways: Personal branding is the digitization of your reputation and is crucial for building trust in today's market. Focus on one to three social media platforms where you already engage and stop trying to be everywhere. Identify the problem you solve and become an ambassador for it. Collect testimonials and reviews to build trust and credibility. I'll be doing a recap of key takeaways from the Forward Event speakers each week as a bonus podcast episode. Don't miss an episode! Subscribe today. Ready to Double Your Agent Referrals? Scheduled Your Call With Me Join Our Podcast Facebook Community…

Mortgage Marketing Radio

1
From US Olympian to Mortgage Leader 44:06

50 weeks ago44:06

44:06

In this insightful episode of Mortgage Marketing Radio, I sit down with special guest Brian Covey, Executive Vice President at Revolution Mortgage. Brian shares his wealth of experience and knowledge, offering valuable advice for professionals in the mortgage industry and beyond. As a former pro soccer player and Olympic team member, Brian draws fascinating parallels between the worlds of sports and business. Connect With Brian: Website LinkedIn Instagram Ready to double your agent referrals without cold-calling or chasing? Lead with education and attract agent referrals on demand. Book your call with me to learn more. Enjoying The Podcast? Leave Us a Review…

Mortgage Marketing Radio

1
Building a Genuine Personal Brand on LinkedIn 53:47

1 year ago53:47

53:47

Raquel Borras , is the external brand communications manager at New American Funding. She emphasizes the importance of being genuine and true to oneself while maintaining a professional nature. Raquel shares her journey of establishing her personal brand on LinkedIn and how she incorporates her fun and goofy side into her content. She also highlights the shift towards video content on LinkedIn and the power of video in connecting with the audience. We also discuss the impact of social media on younger generations and the responsibility of content creators to educate and guide them. Key Takeaways: Personal branding on LinkedIn is about sharing who you are in a genuine and authentic way. Being transparent about your journey and starting point can help build trust and engagement with your audience. While LinkedIn allows for a more relaxed and fun approach, it's important to respect the platform's professional nature. Video content is becoming increasingly popular on LinkedIn and allows for a deeper connection with the audience. Finding a balance between educational and entertaining content can help establish credibility and engagement on LinkedIn. Be authentic and in the moment when creating content. Enjoying the Podcast? Leave Us a Review Here Episode Resources: Connect with Raquel on LinkedIn Check Out Raquel's YouTube Channel Ready to Double Your Agent Referrals? Book a Call With Me Here…

Mortgage Marketing Radio

1
Endure and Thrive! Finish 2024 Strong 54:25

1 year ago54:25

54:25

Today we're hanging with Dustin Owen, VP of Eastern Division Sales at Waterstone Mortgage, to discuss the keys to success in the mortgage industry, the importance of endurance, and how to thrive in today's market. Dustin dives deep into the fundamentals of building a successful mortgage career. He emphasizes the importance of having 10 meaningful conversations a day, following theme days, and engaging in consistent activities to build a robust business. Tune in to hear insights on building meaningful relationships, maintaining a positive mindset, and leveraging opportunities in the mortgage space. Dustin introduces the TLOP MLO Coaching Community and shares how it provides valuable resources and support for mortgage professionals. He explains the concept of the blueprint and how it helps loan officers achieve their goals. Connect with Dustin Owen: YouTube: The Loan Officer Podcast Website: TLOP Online LinkedIn: Dustin Owen on LinkedIn Enjoying the Podcast? Leave Us a Review! Are you getting value from the podcast? Please take a moment and leave us a review below. TAP HERE Ready to Double Your Agent Referrals Without Cold-Calling Schedule Your Call With Geoff…

Mortgage Marketing Radio

1
How to Make Social Media Easier 50:58

1 year ago50:58

50:58

In this episode I meet up with my friend Josh Pitts and discuss the importance of consistent content creation on social media for mortgage professionals. The focus is on personal connections and community engagement rather than constantly promoting mortgage-related content. We talk about Josh’s new Shredit app , which simplifies the video editing process for social media content. We wrap up with a discussion about Josh's new adventure of sailing around the world with his family. It’s an incredible journey so make sure you listen to the end. I've been using Josh's new app and it's saving me lots of time and frustration with creating and posting videos to social media. Check out the new Shredit App: CLICK HERE . Use the PROMO CODE: RADIO to save 15% Episode Resources: Follow Josh on Instagram Check Out the SHREDit App *Use PROMO CODE: RADIO to save 15% Double Your REALTOR Referrals…

Mortgage Marketing Radio

1
Mastermind Summit Key Takeaways 16:40

1 year ago16:40

16:40

In this episode, I share a few of the biggest takeaways from the recent Mastermind Summit in Las Vegas. I'll discuss strategies and tactics for closing out the year strong in the mortgage industry. We review the importance of executing the fundamentals, such as building relationships with referral partners, having conversations, and staying in front of agents consistently. We also highlight the need to evaluate and improve accountability metrics, focus on controllable factors, and fall in love with the process rather than the outcome. Highlights: Implementing classes and education can help generate business and increase realtor referrals. Executing the fundamentals, such as building relationships and having conversations, is crucial for success in the mortgage industry. Evaluating and improving accountability metrics can drive business growth. Focusing on controllable factors and falling in love with the process leads to long-term success. Consistency and persistence are key in achieving desired results. Episode Resources: Double Your Agent Referrals in 90 Days Join the Podcast Facebook Group Follow Me Online: YouTube Instagram…

Mortgage Marketing Radio

1
Building a Memorable Brand 51:45

1 year ago51:45

51:45

In this episode, we talk with Scott Payne from Shape CRM to discuss the importance of standing out in business and optimizing lead management for loan officers. Scott shares his journey of becoming memorable in the industry through his unique personal branding, which includes wigs, humorous t-shirts, and fitness videos. **Top 5 Keys You'll Learn** 1. **Being Memorable:** Find out how Scott used unique outfits, including wigs and muscle shirts, to create a personal brand that stands out in business events and conferences. 2. **Serving the Community:** Learn how Scott turned morning school drop-offs into a positive and impactful experience, even involving fun videos with his kids! 3. **Fitness & Business:** Discover the connection between Scott's fitness journey and his professional life. He shares how quitting alcohol and focusing on fitness helped him improve personally and professionally. 4. **Shape CRM:** Get the lowdown on the Shape lead management system and how it prioritizes tasks, saving loan officers two hours per day and significantly boosting efficiency. 5. **Flexibility & Tech Insight:** Understand the diverse uses of CRM systems across industries and the benefits of Shape's flexible, no long-term commitment approach. **Fun Fact from the Episode:** Scott's choice to wear a wig and business attire at conferences was inspired by the positive response to his playful "Fun Here Friday" videos. Plus, each wig comes with a touching backstory connected to his father's experiences. Notable Quotes: "Being memorable is not just about standing out, it's about making a positive impact on those around you." - Scott Payne "The right CRM system can give you the most precious resource back—your time." - Geoff Zimpfer Episode Resources: Check Out Shape CRM Double Your Agent Referrals…

Mortgage Marketing Radio

1
How to Become a More Confident Loan Officer 13:18

1 year ago13:18

13:18

This episode shares key takeaways and frameworks to evaluate your results as a mortgage originator. We discuss the value of feedback and how to sincerely ask your referral partners for feedback. We also share a cool strategy to talk with your referral partners that creates meaningful connections and lays the foundation for future referrals. Episode Resources: The Agent Referral Xcelerator is Launching June 11th Get on the Waitlist Here…

Mortgage Marketing Radio

1
The Blueprint for Funding $50 Million in Today's Market 53:25

1 year ago53:25

53:25

On this episode, Allison Larson, shares her strategies for building relationships with real estate agents and growing her business. She emphasizes the importance of finding agents who have a minimum of five buy-side transactions in the last 12 months and have been licensed for at least a year. She has a very structured process for identifying the right agents to build relationships with and how to maximize the impact of realtor appointments. She emphasizes the importance of being intentional and prepared for each meeting, focusing on the agent's pain points and finding connections. Allison also discusses the value of hosting events and classes to attract and engage realtors. She highlights the significance of creating a strong online presence, encouraging loan officers to be authentic in their approach to building relationships with real estate agents. Episode Resources: Connect With Allison on Instagram Join the Agent Referral Xcelerator Waitlist…

Mortgage Marketing Radio

1
How to 10X Your Business 16:51

1 year ago16:51

16:51

Today we're focusing on how to 10X your business. It's just one episode in a series of short, focused takeaways you can apply to your business for immediate results. We'll start with identifying the top three activities that move the needle in your business and go from there. I'm also launching a NEW, exclusive opportunity to work closely with me to double your agent referrals in 90 days. It's called the Agent Referral Xcelerator . We go live in June but you can get on the waitlist right now. Episode Resources: Agent Xcelerator Wait List…

Mortgage Marketing Radio

1
The NAR Settlement: Winning Strategies for a New Reality 44:55

1 year ago44:55

44:55

Our guest today is Brian Boero, co-founder of 1000WATT . We're discussing the importance of branding and differentiation in the real estate and mortgage industry in a way that connects with your target audience. Boero shares his opinion around the NAR settlement, particularly for agents who struggle to adapt to the changes. He advises mortgage professionals to support and cultivate relationships with the most capable agents in their market. Highlights: 00:00 Introduction and Background 01:04 The Importance of Branding and Differentiation 08:59 The Impact of the NAR Settlement 12:43 Supporting and Cultivating Relationships with Agents 28:34 Opportunities for Mortgage Professionals 34:10 The Wake-Up Call Branding and Marketing Summit Episode Resources : Subscribe to The Dose Newsletter Learn More About myAgent Classes Join Our Private Facebook Group…

Mortgage Marketing Radio

1
How to Level Up Your Value to Real Estate Agents 1:03:23

1 year ago1:03:23

1:03:23

It's been one year since having the #1 Loan Originator the Nation on the podcast. Matt and his team have helped over 25,000 families achieve their dreams of homeownership. Today, Matt Weaver is back and he's got a message for you. It's time to get serious or get out of the business. Listen and take notes as Matt shares his Four Pillars of Value and the importance of events in building relationships with real estate agents and driving conversations post-event. This is a must listen and repeat episode if you're ready to level up your mindset, skillset and your actions. Be sure to like and review this episode today! Prefer to watch on YouTube? Click Here. Episode Resources: Floor 13 Consulting with Matt Weaver Follow Matt on Instagram Learn More About myAgent Classes Join Our Private Facebook Group…

Mortgage Marketing Radio

1
Mastermind Summit Top Producer Panel 58:28

1 year ago58:28

58:28

In this episode of Mortgage Marketing Radio our guests are Sue Woodard, Cindy Ertman and Shant Banosian. We delve into innovative strategies for mortgage professionals looking to drive referrals and enhance customer relationships in today’s market. Cindy Ertman , a seasoned keynote speaker at the Mastermind Summit, shares three bold strategies designed to secure affirmative responses from referral partners. Shant Banosian the #1 Mortgage Banker in the country focuses on the crucial elements of mindset, basic activities, and value propositions, highlighting the importance of maintaining a positive approach and readiness for unpredictable market circumstances. Sue Woodard brings to the table a discussion on Generation CX, addressing the evolving needs of consumers and emphasizing the critical role of a high-quality customer journey in the mortgage process. Episode Resources: Mastermind Summit myAgent Classes…

Mortgage Marketing Radio

1
Mastering the Inner Game in Mortgage Sales 57:09

1 year ago57:09

57:09

In this episode, we'll explore the power of partnerships and how loan originators can be indispensable allies to real estate agents, especially in today's challenging market. Tim Braheem was recognized as one of the top fifty producing loan originators in the United States, reaching a peak in personal production of 676 loans for a total of $236,000,000 in loan volume. Tim speaks on the art of collaboration, offering scripts and strategies for strengthening relationships with agent partners. He'll also touch on the softer side of sales, sharing his unique approach to client consultations. Tim delves into the 'inner game' of success, explaining how energy management and daily routines can set you up for peak performance. We'll wrap up with Tim’s take on how to nurture client loyalty, maintain a competitive edge, and keep your buyers from exploring alternatives. Strap in for an enlightening conversation that might just change the way you approach your business and life! Share this episode with your colleagues, and don’t forget to leave us a review. Episode Resources : Tim's Podcast The 360 Experience Tim's Coaching Leadership 360 Check out The Loan Atlas Want to unlock endless REALTOR referrals? Book Your 1:1 Call with Geoff Zimpfer Here…

Mortgage Marketing Radio

1
Daily Habits for Closing 250 Loans 1:01:08

1 year ago1:01:08

1:01:08

In this episode of Mortgage Marketing Radio, we welcome John Cornish back for a third time on the podcast! Listen to John's focus on the fundamentals of daily activities and time blocking that thrives on personalized client engagement and consistency. Mondays involve sales meetings and agent outreach, while Tuesdays are for pipeline updates and buyer consultations. His Wednesdays prioritize personal check-ins with pre-approval clients amidst challenging housing markets. So tune in, take notes, and get ready to be motivated by John Cornish's relentless pursuit of excellence and his heartfelt approach to mortgage marketing. Don't forget to leave us a review, share this episode, and follow John for more valuable insights. Let's get started! Episode Resources: Follow John on Facebook Connect with John on Instagram Check out John's 300+ Google Reviews Do you want to unlock the secret to endless REALTOR referrals without cold-calling, chasing or paying for leads? Want to learn more about attracting vs chasing agents? Book Your 1:1 Call with Geoff Zimpfer Here…

Mortgage Marketing Radio

1
Attracting the NextGen Homebuyer 42:42

1 year ago42:42

42:42

In today's episode, we dive deep into the complexities of the real estate industry, the essence of financial literacy amongst millennials and Gen Z through the First Home IQ initiative, and the strategic use of social media to foster trust and community leadership with first time home buyers. Don't Miss: Kristin's views on why empowering customers to make knowledgeable decisions is more crucial than ever in today's climate of "distrust in corporate entities". We tackle the role of video in connecting with consumers and why leading with value on social platforms is a game-changer for professionals. Stay informed, stay ahead, and let's transform the industry together. Thanks for tuning in, and keep leading with education! Episode Resources: First Home IQ Kristin's Website Book Your Call With Geoff…

Mortgage Marketing Radio

1
Scaling to $100 Million 57:08

1 year ago57:08

57:08

Today we have an insightful conversation lined up that promises to deepen your understanding of the mortgage industry and bolster your business strategies. Joining us is the mortgage maven himself, Brian McCauley , with a staggering 20 years of experience and a track record that includes weathering the tumultuous 2008 financial crisis. In this episode, Brian dives into the art of knowing your business partner's ideal profile, the importance of asking what impresses them, and tailoring your approach based on your unique skill set and goals. Learn how Brian's self-generated referral business model, primarily driven by REALTORS, past clients, and strategic social marketing efforts, sets him apart in today's competitive landscape. You'll glean insights into his choice of YouTube and Instagram as vital platforms for establishing social connections and delivering educational content. We'll also explore how the " Dallas Mortgage News " became a keystone of Brian's brand and get an insider's scoop on hosting value-driven events like the ones with Rick Ruby. So, grab your headphones, sharpen your notepads, and get ready to transform your mortgage marketing approach with the invaluable lessons and strategies shared by Brian McCauley in today's episode. Let's get started! Episode Resources: Connect with Brian On Instagram Check Out Brian's Website Do you want to unlock the secret to endless REALTOR referrals? Learn more about myAgent Classes here .…

Mortgage Marketing Radio

1
Unraveling the Impact of NAR Settlement 54:20

1 year ago54:20

54:20

Today we're diving deep into the seismic shifts shaking up the real estate industry with my guest, James Kleiman , Newsroom Manager at Housingwire and a sharp observer of real estate trends. In this episode, we're discussing the ripple effects of recent settlements and regulatory changes that are reshaping the landscape for agents and mortgage professionals alike. We'll tackle the repercussions of the Department of Justice's hard look at real estate agent practices, and unpack the landmark $418 million NAR settlement. And for all you mortgage originators out there feeling the tremors, get ready for actionable insights on diversifying referral sources and innovative strategies for adapting to this new real estate reality. So tighten your seat belts and prepare for a candid conversation that cuts to the heart of the matter. And, as always, if you like what you hear, leave us a review and share this episode with anyone wanting to stay ahead of the curve. Let's get started! Episode Resources: Connect with James Kleiman on LinkedIn Subscribe to Housing Wire Book your 1:1 call to learn more about myAgent Classes…

Mortgage Marketing Radio

1
The Road to 4,000 Organic Leads from Social Media 1:01:28

1 year ago1:01:28

1:01:28

In this insightful episode of Mortgage Marketing Radio, Geoff Zimpfer welcomes Jordan Nutter to discuss the intersection of mortgage marketing, financial literacy, and social media strategy. Jordan shares her mission to enhance financial literacy throughout the nation, diving into the nuances of balancing loan origination with her 50-city tour in 32 states alongside her family. We also unpack how Jordan’s viral video success created 4,000 leads boasting an impressive 33.33% conversion rate. Key Points Discussed : - The significance of Jordan Nutter's mission to enhance financial literacy across various communities. - The role authentic content and social media play in building trust and educating potential clients. - Methods and best practices for creating engaging, educational content, particularly for credit-challenged borrowers. - Jordan's approach to batch content creation, mobile editing for authenticity, and consistency in posting on platforms like Instagram and TikTok. If you're inspired by Jordan's journey and want to tap into the combined power of financial literacy and social media marketing, don't forget to subscribe to Mortgage Marketing Radio. Share this episode with someone who could benefit, and leave us a review to tell us how we're doing. Episode Resources: Follow Jordan: TikTok Instagram Website Want endless REALTOR referrals without cold-calling, chasing agents or paying for leads? See how others are doing it at myAgent Classes . Book your free mortgage marketing strategy call with me here . Join the Mortgage Marketing Radio Facebook Group here .…

Mortgage Marketing Radio

1
Leveraging Instagram Broadcast Channels to Build REALTOR Referrals 37:20

1 year ago37:20

37:20

In this enlightening episode, we talk with Tom Moffat and Brandon Love about innovative strategies for using Instagram to connect with REALTORS. From creating exclusive broadcast channels to utilizing the 'close friends' feature, this episode uncovers the power of personalized communication and relationship building on Instagram. Key Points Discussed: - The benefits of switching from a business to a creator account on Instagram for access to a wider array of music for content. - Step-by-step instructions on how to create a broadcast channel on Instagram for engaging with followers. - Utilizing the 'close friends' strategy on Instagram to foster deeper relationships with REALTORS by sharing specialized content. - How DMs, video messages, and personal notes can be leveraged to nurture connections with class attendees and potential clients. - Integrating Yam app with Gmail for mass personalized emails, helping REALTORS maintain a one-to-one relationship with their audience. - Strategies for using Instagram and online presence to assist real estate agents in optimizing their digital footprint and marketing. - Ensuring effective follow-up and engagement with class participants through the use of PDF handouts and personalized coaching videos. - The collaboration with specialists Tom and Brandon on their podcast "Commission Breath" to discuss targeting realtors and mortgage brokers. Don’t forget to subscribe to Mortgage Marketing Radio for more insightful strategies and tips. Leave us a review to let us know what you think about today’s episode, and follow us on our social media channels to join the conversation. Episode Resources: Connect with Tom On Instagram Here Connect with Brandon Love on Instagram Here Tune-In to the Commission Breath Podcast on Spotify or Apple Check Out their YouTube Channel Here Book your call here to learn more about myAgent Classes .…

Mortgage Marketing Radio

1
Rethink Everything About Being a Next Gen Loan Officer 31:31

1 year ago31:31

31:31

In this episode, myself along with Brian Vieaux , and Kyle Draper delve into the concept of the next generation mortgage loan officer and what it takes to thrive in the modern mortgage industry. We discuss the importance of embracing technology, being a digital native, and the significance of personalized customer service in catering to the diverse needs of the modern client. We also talk about the new book collaboration for Rethink Everything You "Know" About Being a NextGen Loan Officer. Key Points Discussed: Understanding the next generation homebuyer and their digital native characteristics The significance of leveraging technology to engage with clients and provide tailored solutions The role of education and expertise in becoming a next generation loan officer Timestamps: 00:00 Discussion on new book for mortgage loan officers. 05:55 NextGen home buyers prefer online relationships. 09:32 Virtual connections form meaningful, impactful relationships swiftly. 12:51 Guide for loan officers to engage next generation. 15:04 Baffled by loan opinions, focus on educating. 19:31 Innovative book format creates interactive reader experience. 21:32 Encouraging listeners to get book, share episode. Episode Resources: Order Rethink Everything on Amazon Here Book your call here to learn more about myAgent Classes .…

Mortgage Marketing Radio

1
From Facebook Ads to AI: A Modern Marketing Masterclass 1:02:56

1 year ago1:02:56

1:02:56

On this episode we welcome Travis Thom, a renowned Facebook and Instagram ad expert and AI marketing strategist, back to Mortgage Marketing Radio for an insightful episode on cutting-edge digital marketing strategies in the mortgage and real estate industries. Key Points Discussed: - The transition from traditional long landing pages to streamlined, mobile-optimized versions that enhance conversion rates. - The emergence of concise bio links and lead ad forms, challenging the dominance of traditional landing pages. - Skepticism towards the capabilities of AI in fully replacing human interaction, with a focus on maintaining a balance between technology and personal touch. - The "perfect funnel" strategy for video content marketing and its effectiveness in creating brand awareness and customer retargeting. - Recommendations for budgeting and reach on video marketing campaigns aimed at maximizing brand visibility. - Elevated REM Training as a resource for mastering AI and social media marketing tactics. - The importance of personal branding and authentic content production within organizations, leveraging employee-driven content creation. - Discussion on the future of AI and human customer service integration, including the potential of indistinguishable AI-human voice capabilities. - Highlights of Travis Thom's successful track record in ad management and his advisory role with Facebook. Check out Travis' website here . Follow Travis on Instagram here . Discover how to get an endless stream of REALTOR referrals. Book your call here to learn more about myAgent Classes .…

Mortgage Marketing Radio

1
The Power of Authentic Video Content in Mortgage Marketing 1:04:32

1 year ago1:04:32

1:04:32

Today we're talking with Mike Faraci. He's the Founder & CEO of Red Button Media , a video content agency that specializes in creating authentic, professional video content and marketing strategies that get you the attention you deserve. **Here's a breakdown of the top takeaways from our conversation with Mike:** 1. **Harnessing AI Tools for Content Creation:** Mike dishes out how features like Zoom's AI summary are revolutionizing content repurposing, helping you save time and be more efficient in your marketing efforts. 2. **The Art of Connecting Through Authenticity:** Dive into the nuances of being genuine and discover why it’s okay to feel uncomfortable in your own skin – it’s your secret weapon to build real connections. 3. **Content Strategy - Quality Over Quantity:** Find out why chasing viral fame won’t beat creating sincere content that resonates deeply with your target audience. 4. **Developing Engaging Content Hooks:** Forget clickbaits! Learn how to create hooks that deliver real value and promise, so your audience stays hooked from start to finish. 5. **Video Content vs. AI-Generated Content:** In an era of tech advancements, hear why authentic video content can have a more significant impact in building trust and eng Gear up and dive into the full episode right here to transform your mortgage marketing game. Mike Faraci's practical tips and insightful strategies are what you need to stay ahead of the curve in 2024 and beyond. Follow Mike on LinkedIn Here Learn more about myAgent Classes Here…

Mortgage Marketing Radio

1
How to Optimize Your Client Experience to Get More Referrals 44:54

1 year ago44:54

44:54

In this episode, we dive into the art of refining the client experience in the mortgage industry with expert guest Mike Seminari, Director of Customer Experience (CX) with STRATMOR Group . Discover how to transform excellent service into a robust referral system and why your process can make or break client satisfaction. Key Points Discussed : - The strategic importance of optimizing the customer experience to gain more referrals in the mortgage sector. - Mike Seminari’s tips on how to incorporate monthly customer experience (CX) enhancements and why he recommends reaching out for his CX tip sheet. - The detrimental effects of process pain points like miscommunication and redundancy on the Net Promoter Score (NPS). - The significant impact that effective communication and setting accurate expectations have on a customer's likelihood to refer. - Using visual aids to guide customers through the loan journey and the vitality of being adaptable to feedback. - STRATMOR's Mortgage CX program benefits, including detailed analysis and benchmarking for loan officers. - Mike’s perspective on the importance of prior relationships and testimonials over interest rates in lender selection by clients. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Get Mike's 7 Commandments of CX Here Connect & Follow Mike for More CX Tips on LinkedIn Learn More About myAgent Classes Are you ready to go from solicitor and vendor to partner and peer with real estate agents? Book your call with me here .…

Mortgage Marketing Radio

1
The Blueprint for Engaging Real Estate Partnerships 45:56

1 year ago45:56

45:56

Join us in this enlightening episode of Mortgage Marketing Radio, with guest Daniel Simoanvsky, a top-referred insurance broker in the Kansas City area and a co-founder of a thriving insurance agency. In this episode, we delve into Daniel's innovative approach to building meaningful relationships within the real estate and mortgage industry by leveraging social media, valuable content creation, and personal branding. Time Stamps: 05:54 Focused on mortgage lenders, shifted focus to agents. 15:02 Real estate agents need your solutions now. 19:21 Being true to yourself attracts the right people. 21:15 Adding value to real estate agents through partnerships. 28:38 Successful agents are always hungry for growth. Follow Daniel on Instagram Here Learn More About myAgent Classes Are you ready to go from solicitor and vendor to partner and peer with real estate agents? Book your call with me here .…

Mortgage Marketing Radio

1
Embracing Digital Strategies with Jason Henneberry 54:23

1 year ago54:23

54:23

We've got Canadian Mortgage innovatorJason Henneberry as our special guest on today's episode. Jason dropped invaluable insights on emotional selling, financial education, and the critical skills for thriving: audience building, deal creation, and deal conversion. 05:34 Tightened regulations impact mortgage market, 2025 surge. 07:32 Retail versus independent mortgage brokers in sales. 12:16 Real estate market shifting due to rising rates. 13:31 Business strategies evolving, focusing on social media. 18:39 Connect, convert conversations into meaningful business interactions. 20:27 Content should address emotional pain points effectively. 24:06 Key to education, expert status attracts engagement. 27:24 Loan officers teach real estate financing strategies. 29:49 Consistency and perseverance lead to success in business. 32:42 Unique situations go beyond traditional borrowing limits. 36:01 High income earners often seek alternate financing. 40:27 Prepare for future busy periods and adjustments. 43:46 Book focuses on deliberate practice, not habits. 44:54 53 days on program led to lasting habits. Connect with Jason Here Want more agent referrals without chasing, cold-calling or paying for leads? Schedule your call with me and learn more about myAgent Classes.…

Mortgage Marketing Radio

1
Unleashing YouTube Success for Mortgage & Real Estate Professionals 1:07:54

2 years ago1:07:54

1:07:54

I am thrilled to bring you my conversation with the renowned YouTube strategist Sean Cannell. We dissect the nuances of creating powerful YouTube content for mortgage professionals, blending high-value content with the seamless use of AI and the irreplaceable human element that propels your marketing to new heights. ** Key Points We Discussed with Time Stamps :** - 00:02:34 - Starting with available resources and emphasizing content value over production polish. - 00:09:52 - Strategies for employing AI as a tool while maintaining the creative and strategic processes that define us. - 00:16:27 - The critical role of continual learning and personal development in triumphing over the dynamic challenges of online marketing. - 00:23:45 - The impact of short, magnetic YouTube videos and the importance of consistent improvement of your video production skills. - 00:31:19 - Unpacking the YouTube algorithm and how to tailor content to match audience behaviors and preferences. - 00:39:58 - The collaborative exchange on our respective experiences and strategies for designing videos that captivate and convert. - 00:48:16 - Exploring the "perfect video" recipe from effective hooks to a call to action. - 00:56:40 - Breakdown of the three Ps—passion, proficiency, and profit—in finding and dominating your YouTube niche. - 01:03:12 - How to leverage brilliant content ideas from successful channels across various industries. ** Memorable Quotes from Today’s Episode :** - "Start where you are, and build from there. It's about the message, not just the medium." - Sean Cannell - "Building a community is about connection, not just conversion. It's about people, not just pageviews." - Me, Geoff Zimpfer ** Resources I Mentioned with Time Stamps :** - [00:57:15] " YouTube Secrets " book by Sean Cannell - [01:18:42] Sean’s free podcast and on-demand class, available here . - Liked what you heard? Please take a moment to leave us a review; your opinions help us grow. - And follow us on our social accounts for even more expert mortgage marketing guidance. Want more agent referrals without chasing, cold-calling or paying for leads? Schedule your call with me and learn more about myAgent Classes.…

Mortgage Marketing Radio

1
How to Get Your Mindset Right for 2024 57:59

2 years ago57:59

57:59

Today we're talking with Shayla Gifford . She's the VP of Sales and Development and a Branch Manager with Guild Mortgage. Before you set out to conquer your goals in 2024 it's important to have a check up from the neck up. Meaning, how to get your mindset aligned to optimize your skillset and your activities. Shayla's superpower is helping people break free from a limiting mindset and story that hinders them from achieving the best version of themselves. She's especially adept at helping people get really clear on who you are uniquely and what are the unique skills, attributes, and value that you bring to relationships. Episode Resources: Connect with Shayla on Instagram Check Out Shayla's Website Learn More About myAgent Classes…

Mortgage Marketing Radio

1
Let Your Clients Verify Employment, Income and Assets 30:35

2 years ago30:35

30:35

On today's episode we're learning about an alternative to verifying employment, income and assets for your borrowers. Truv allows you to gather over 100 unique income and employment data points from applicants by allowing them to login directly to their payroll or employer account. You'll save your clients money and reduce your time to close with Truv . Listen to the episode to learn more. Episode Resources: Check Out Truv Here Connect With Richard on LinkedIn Get More Agent Referrals with myAgent Classes…

Mortgage Marketing Radio

1
Capturing Business from Agents, Builders and Buyers 39:43

2 years ago39:43

39:43

Imagine never having to update real estate listing flyers. Accelerate the home loan process by putting real-time mortgage rate listing flyers right in the hands of prospective homebuyers, agents and builders. Uplist is a modern alternative to traditional listing flyers. The platform then generates a rate-search web page for that listing, complete with a QR code and a digital “Get Payments” button. These deliverables are able to be shared with trusted real estate agents and builders. When homebuyers scan the QR code or click the button, they are directed to the mortgage loan officer’s company-branded Uplist page where they can do a quick, real-time mortgage rate search. Finally, finance flyers have arrived in the digital age! Listen to my conversation with Uplist CMO Ben Smidt and check out Uplist for more details. Episode Resources: Visit Uplist Here Learn More About myAgent Classes Join the Podcast Facebook Group Here…

Mortgage Marketing Radio

1
Lessons from Spending $30 Million Marketing Direct to Consumer 32:20

2 years ago32:20

32:20

In this enlightening episode, we sit down with Josh Friend, the visionary CEO of Insellerate , who has successfully navigated the challenging waters of direct-to-consumer marketing with an impressive $30 million investment. Josh brings a wealth of experience and unique insights into the world of consumer direct mortgage marketing. We explore the importance of understanding the consumer psyche and how to effectively leverage digital platforms to maximize reach, engagement and conversion. Learn More About Insellerate Connect with Josh on LinkedIn Learn More About myAgent Classes…

Mortgage Marketing Radio

1
Financial Independence through Real Estate: A One Rental At A Time Story 49:53

2 years ago49:53

49:53

Have you ever thought about real estate investing as a path to financial freedom? Have you kicked around the idea but felt you were too busy with work and family responsibilities? Our guest today is Michael Zuber. He's the author of One Rental At a Time and hosts the One Rental at a Time YouTube channel . (Links Below) Today we're talking about how to start - or grow your real estate portfolio. We're also "geeking out" on investing, housing, rates, the economy and more. Show Notes/Resources: Today our guest is Michael Zuber. Episode Resources : Check Out Michaels YouTube Channel Buy His Book on Amazon Double your Agent referrals with myAgent Classes. Book a call here .…

Mortgage Marketing Radio

1
How Loan Officers Are Generating Hundreds of FREE Leads Online 57:17

2 years ago57:17

57:17

Greg Sher is the Managing Director @ NFM Lending. He's passionate about empowering and inspiring others through media and storytelling. This episode features an inspiring conversation about how to pivot in the current market. You'll also hear amazing stories of Loan Officers creating content online that's generating inbound referrals every single month. Connect with Greg Sher on LinkedIn Here Follow Scott Betley on Instagram or TikTok Follow Jordan Nutter on Instagram or TikTok Double your Agent referrals with myAgent Classes. Book a call here .…

Mortgage Marketing Radio

1
Critical Activities for Today's Mortgage Market 45:52

2 years ago45:52

45:52

In this idea packed episode, we delve into the art of thriving in the current mortgage market with our guest, Dale Vermillion. With the landscape of mortgage origination becoming increasingly challenging, Dale shares his expertise on the most effective activities mortgage originators should focus on today. We discuss innovative strategies for marketing, how to stand out in a saturated market, and the importance of building strong client relationships. Dale's insights are not just theoretical; they are tried-and-tested methods that have propelled many in the industry to success. Whether you're a seasoned originator or new to the field, this episode is packed with invaluable guidance to help you excel. Episode Resources: Learn more about Dale Vermillion and his methods at www.DaleVermillion.com Double your Agent referrals with myAgent Classes. Book a call here .…

Mortgage Marketing Radio

1
What's Happening With the Housing Market 53:38

2 years ago53:38

53:38

On today's episode we're talking with Logan Mohtashami . Logan is a renowned housing market expert recognized for his insightful analysis and commentary on the U.S. economy and real estate market. Mohtashami is a lead analyst for HousingWire and is a regular contributor on the HousingWire Daily podcast. Episode Resources: Follow Logan on Instagram Subscribe to Housing Wire Learn More About myAgent Classes…

Mortgage Marketing Radio

1
Dominating Your Local Market With Google Reviews 56:56

2 years ago56:56

56:56

In this episode we talk with Wade Betz. Wade has been in the mortgage industry since 2006 and helped thousands of families with more than $700M+ in residential financing funded. He's optimizing his Google Business profile to get found by local homebuyers and referring those deals out to his local agents. Wade is teaching educational classes to real estate agents and building his audience on social media. There's a lot we cover in this episode! Episode Resources: Connect With Wade Book Your Call Here to Learn More About myAgent Classes Join the Podcast Facebook Group Here…

Mortgage Marketing Radio

1
Sneak Peek Inside Members Only Mastermind Call 1:05:30

2 years ago1:05:30

1:05:30

In this episode, you’re getting a glimpse inside the Members Only Coaching Call. Each week, we meet with fellow ambitious Mortgage Loan Originators from across the country. Our primary focus is leading with education in our local market to attract our ideal agent partners and grow our business. We also share ideas, work on mindset and accountability, social media strategies and more. If you like what you hear, book your call to learn more! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Book Your Call Here to Learn More About myAgent Classes Join the Podcast Facebook Group Here…

Mortgage Marketing Radio

1
Closing 38 Loans From Posting Videos 43:21

2 years ago43:21

43:21

In this episode we talk with "The Mortgage Dads" as they unpack their journey into going all in with video online. Directly from posting video content, they've closed over 38 loans and they're just getting started. Listen and apply what you learn from this episode. Be inspired to take action and soon you'll be adding loans to your pipeline directly from your online content. Episode Resources: Follow James & Travis Get More Agent Referrals/myAgent Classes Join the Facebook Group…

Mortgage Marketing Radio

1
Creating Residual Income in Your Mortgage Business 42:56

2 years ago42:56

42:56

Today we're talking with Kevin Ducey about diversifying your income. Kevin is the Vice President Of Business Development at Comma Insurance . He has a wealth of experience in mortgage marketing strategies and building residual income. His perspective on "mortgage marketing strategies: reviews, success stories, and insurance investment" is that investing in an insurance agency can be a viable option for mortgage professionals looking to build scale, autonomy, and recurring residual income. Kevin encourages listeners to consider investing in their own insurance agency, highlighting the potential benefits of not requiring excessive time, hiring, or securing a location. Episode Resources: Learn More About Comma Get More Agent Referrals/myAgent Classes Join the Facebook Group…

Mortgage Marketing Radio

1
Master the Market of the Moment 20:59

2 years ago20:59

20:59

Today, we’re master the market of the moment AND celebrating 300 episodes of Mortgage Marketing Radio with host Geoff Zimpfer. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Ask Geoff Anything! Tap Here Learn More About myAgent Classes

Mortgage Marketing Radio

1
Lessons in Lead Generation and Marketing Automation 33:53

2 years ago33:53

33:53

This episode is the prequel to my recent conversation with Michael McAllister about becoming a NextGen Mortgage Originator. We talk about the evolution of marketing technology, the consumer journey and the new partnership Michael and I are announcing. Learn More About High Level Learn More About myAgent Classes…

Mortgage Marketing Radio

1
What is a NextGen Mortgage Originator? 41:55

2 years ago41:55

41:55

A NextGen Mortgage Originator is one who embraces both the traditional sources of business like database, referral partners and an online presence using digital tools and platforms to attract and engage consumers directly. In this episode Michael McAllister, the founder of EmpowerLO and I unpack both the importance of becoming a NextGent Originator and how to get there. We talk about your personal brand, social media, High Level marketing automation and why leading with education is your killer app. Be sure to check out the episode resources listed below. Join the Facebook Group and let's continue the conversation! Episode Resources : High Level Facebook Group Learn About myAgent Classes Check Out EmpowerLO Leave a Podcast Review…

Mortgage Marketing Radio

1
How to Identify Your Ideal Clients and Partners 53:32

2 years ago53:32

53:32

On this episode we talk with Sam May who's leading a small team of mortgage originators in the Solana Beach, CA area. They're on pace to close $100 Million in funded loans in 2023. Sam is crushing it with his local agents, teaching classes and building a well-known personal brand for his team. Listen in as we discuss how to identify your ideal client and create content that attracts them. We also dig into creating video content, building your social media followers and attracting agents vs chasing. Episode Resources : Follow Sam on Instagram Book a Call With Geoff Join the Facebook Group…

Mortgage Marketing Radio

1
Closing Five Loans from Teaching Classes 14:33

2 years ago14:33

14:33

Today we're bringing another Mortgage Marketing PRO member success story to you. What if you could host one or two agent classes per month and fund five loans or more every time you did. Would you be open to learning more? This episode features Louie Wickett with Homeside Lending and how he's funded 5 loans from teaching just two classes. Are you ready to say goodbye to cold-calling agents and get referrals on demand like Louie? Check out the links below for more details. Learn More about the Mortgage Marketing PRO Membership Join the Podcast Facebook Group Here…

Mortgage Marketing Radio

1
The Truth About Recruiting 44:10

2 years ago44:10

44:10

Today's episode is a candid conversation about recruiting in the mortgage industry. The truth, lies and misconceptions about signing bonuses, compensation, company leadership and how to know when it's time to leave or time to stay at your current company. Andy Stewart is the VP of Operations and Dave Hendriksen is the SVP of Sales and Business Development for Homeside . In their combined 40+ years of mortgage industry experience, they've seen and heard it all. Our conversation will help you get clear on some of the important considerations around changing companies and your career path. Episode Resources: Visit Homeside to learn more. Leave Me a Google Review…

Mortgage Marketing Radio

1
Rethink Everything You "Know" About Social Media 59:15

2 years ago59:15

59:15

On today's episode you get a sneak-peek inside one of our weekly Mortgage Marketing PRO Member coaching calls. We host four calls each month and one of those four calls features a special guest who is a subject matter expert. On this call, our guest is Kyle Draper. Kyle has helped thousands of REALTORS® and mortgage professionals leverage their personal stories to generate millions of dollars in business. His expertise in social media marketing and storytelling through content is renowned across the industry. He is currently the founder of KyleDraper.com and ContentCompounding.io , and speaks around the country helping driven professionals discover their story, and grow their business through the power of social media. Episode Resources : Visit Kyles Website Here Connect With Kyle On Instagram Learn More about the Mortgage Marketing PRO Membership Join the Podcast Facebook Group Here…

Mortgage Marketing Radio

1
Closing $80 Million in a Challenging Market 58:42

2 years ago58:42

58:42

Paige Bowman is the founder and team leader of The Mortgage Collaborative based in Houston, TX. Her mission is to change people from renters into homeowners. She leads the #1 All Female Team in Houston and is on pace to fund $80 Million in 2022. She's also an avid traveler and self-acclaimed "sneaker-head." You can follow Paige on Instagram to connect and get a look at her amazing content. Resources: Get more agent referrals in less time. CLICK HERE to learn more about the Mortgage Marketing PRO Membership. Join the podcast Facebook Group HERE .…

Mortgage Marketing Radio

1
The Mindset You Need for The Current Market 36:05

2 years ago36:05

36:05

On this episode we catch up with Todd Duncan. He is the founder and CEO of the Todd Duncan Group, the most sought after coaching, training, and events company for high performing sales professionals, a 2X NYT bestselling author with over 17 books, and was a top 1% Loan Originator financing over 5,000 transactions in 12 years. The current mortgage market is challenging and unexpected, with interest rate acceleration, consumer confidence dip, and inflation affecting loan officers. Despite the challenging market, there is still a significant demand for mortgages, with millions of homes requiring financing. The question is what is the mindset and actions needed to survive and thrive in the current market. We will answer that and more on this episode. Check the links below for podcast resources. Check Out Todd Duncan's High Trust Sales Academy Use PROMO CODE: HTSACompany2023 Get More Agent Referrals With myAgent Classes Here…

Mortgage Marketing Radio

1
How I Became a Successful Mortgage Originator 56:33

2 years ago56:33

56:33

On today's episode we talk about: Why attracting agents is more effective than chasing them. Tips on presenting and selling. The power of teaching agent classes to reach a larger audience and generate more referrals. Hosting events and creating valuable content for building relationships and growing a mortgage business. Tips on starting a podcast. Follow Eric On Instagram Here Check Out Eric's Podcast Here Get More Agent Referrals by Teaching Agent Classes [ Click Here ] Join the Podcast Facebook Group Here…

Mortgage Marketing Radio

1
PRO Member Gets Referral With Every Agent Class 17:03

2 years ago17:03

17:03

In this episode we talk with Mortgage Marketing PRO Member Carmella McGonegal about how she's growing her mortgage referrals from agents by hosting agent classes. She shares her experience as a PRO Member and the impact to her business since joining. Episode Resources: Learn More About Mortgage Marketing PRO Join the Podcast Facebook Group Here…

Mortgage Marketing Radio

1
How To Get 300+ Five-Star Google Reviews 42:15

2 years ago42:15

42:15

In this episode, John Cornish shares his expertise on how to improve the Google five-star review process for his business and his REALTOR partners. He shares his passion for helping REALTORs educate themselves on Google profile optimization and believes that by implementing his process, REALTORs can improve their online reputation and generate more business. John's process for improving Google reviews has helped him build a strong online reputation, with over 300 five-star Google reviews. He notes that this has directly led to an increase in online leads and business opportunities. Connect with John on Instagram Here Learn More about the Mortgage Marketing PRO Membership Join the Podcast Facebook Group Here…

Mortgage Marketing Radio

1
Building Your Wealth Advisory Team to Get More Referrals 59:47

2 years ago59:47

59:47

In this episode, we had the privilege of sitting down with Justin Stoddart, author of "The Upstream Model : Hidden Secrets to Building a Massive Referral Business While Crushing Big Tech Competitors". We dive deep into the concepts of moving upstream from Solicitor to Peer and Mentor. Here's a rundown of what we discussed: The traditional way of selling is no longer effective. The Upstream Model is a new approach to selling that focuses on building relationships with key influencers - your Wealth Advisory Team. Building your own Wealth Advisory Team has a number of benefits over traditional sales methods, including higher close rates, less time spent on sales, more predictable greater income. If you are looking for a more effective way to grow your business, I encourage you to attend our FREE Wealth Advisory Team preview call . RSVP HERE We're going to unpack this new platform to help you grow your own local Wealth Advisory Team and build a consistent flow of quality referrals from high caliber professionals, just like you. RSVP for the Wealth Advisory Team Call Learn More About Mortgage Marketing PRO Join the Podcast Facebook Group Here…

Mortgage Marketing Radio

1
How Glenda White Closed Over $7 Million in Agent Referrals 18:28

2 years ago18:28

18:28

In this episode, we unpack how Glenda White closed over $7 Million in Agent Referrals (and how you can too) Episode Resources: Learn More About Mortgage Marketing PRO Join the Podcast Facebook Group Here

Mortgage Marketing Radio

1
The #1 Purchase Originator in the Nation 50:54

2 years ago50:54

50:54

Welcome to another exciting episode of Mortgage Marketing Radio! In this episode, we have a special guest, Matt Weaver, joining us. Matt is not only the #1 purchase loan originator in the nation but also an expert in leveraging real estate agent partnerships for his business. During our conversation, Matt shares his valuable insights on how he consistently generates a substantial amount of business and referrals through real estate agents. One of his most effective strategies is hosting educational events specifically tailored for agents. These events create connections, foster relationships, and ultimately lead to a steady stream of business opportunities. In this episode, you'll learn: • How Matt Weaver became the top purchase loan originator in the nation. • The importance of building strong relationships with real estate agents. • The step-by-step process for hosting successful educational events • Proven techniques to effectively connect with and educate real estate agents. • Actionable tips for nurturing and maintaining agent partnerships. To learn more about Matt Weaver and his expertise, visit his website at crosscountrymortgage.com/weaver . Be sure to check out the episode resources, including a free case study featuring Chris Coghill's success story, which you can download at locasestudy.com . Join our vibrant Podcast Community on Facebook Here . And if you want to grow your agent referrals using events like Matt Weaver, consider becoming a Mortgage Marketing PRO member Here .…

Mortgage Marketing Radio

1
Secrets of Connecting that Lead to Converting 49:18

2 years ago49:18

49:18

In this episode, we dive into the world of real estate and uncover the strategies that mega agents use to effectively convert leads into clients. Our special guest, Grant Wise, a renowned expert in content and video marketing, joins us to reveal the secrets behind successful lead conversion through the power of connection. Grant shares his wealth of knowledge on leveraging content and video marketing to establish meaningful connections with potential clients. We explore the importance of creating engaging and relevant content that resonates with your target audience, ultimately building trust and credibility. The conversation takes a deep dive into the art of remarketing content on various social media platforms. Grant explains how real estate agents can maximize their reach and impact by strategically repurposing content to reconnect with prospects, reinforcing their message and increasing the chances of conversion. Tune in to discover the insider tips and tricks that mega agents utilize to connect and convert at a higher level. Whether you're a seasoned real estate professional or just starting your journey, this episode will provide you with actionable strategies to enhance your lead conversion game and drive greater success in your business. Episode Resources: Download the free Chris Coghill case study at www.locasestudy.com Join the Podcast Community in Facebook Here Become a Mortgage Marketing PRO Member Here…

Mortgage Marketing Radio

1
Closing $36 Million in Agent Referrals 22:39

2 years ago22:39

22:39

Welcome to our latest episode of the podcast, where we bring you stories of people who have achieved great success in their careers. Today, we are joined by Chris Coghill, a loan officer who has closed an impressive $36 million in loans referred by real estate agents. Chris has achieved this by teaching agent classes and building relationships with real estate professionals in his area. In this episode, Chris shares his journey and the strategies he has used to build his business. One of the key strategies that Chris has used to build his business is teaching agent classes. He talks about the benefits of teaching classes, such as building trust and establishing himself as an expert in his field. Here are some of the key takeaways from this episode: Building relationships with real estate agents is key to success in the loan officer industry. Teaching agent classes is a powerful way to build trust and establish yourself as an expert. When working with real estate agents, it's important to focus on adding value and building long-term relationships. By following these strategies, loan officers can generate significant business and build a successful career. To learn more about Chris Coghill's journey and strategies, download the free case study at www.locasestudy.com Join the Podcast Community in Facebook Here Become a Mortgage Marketing PRO Member Here…

Mortgage Marketing Radio

1
How to Get Maximum ROI from Your CRM 36:56

2 years ago36:56

36:56

In this episode, we speak with Spencer Dusebout, CEO of Aidium, a leading CRM platform. Spencer shares his insights and expertise on How to Get Maximum ROI from Your CRM, providing practical tips and strategies for getting the most out of your CRM investment. From understanding the key features and capabilities of your CRM platform to developing effective workflows and automations, Spencer's advice is invaluable for anyone looking to streamline their business processes and improve their bottom line. As a seasoned entrepreneur and business leader, Spencer brings a wealth of experience and knowledge to the table, and his insights are sure to help listeners achieve greater success in their businesses. To learn more from Spencer and connect with him directly, be sure to visit Aidium's website at www.aidium.com/ . Get the Case Study : Chris Coghill Closed $36 Million in Agent Referrals Join the Podcast Community in Facebook Here…

Mortgage Marketing Radio

1
The No B.S. Guide to Unlocking Trust With Clients and Partners 44:30

2 years ago44:30

44:30

In this episode, we speak with Shivani Peterson, a trusted advisor and consultant who has helped countless clients and partners build strong, lasting relationships based on trust and transparency. Shivani shares her No B.S. Guide to Unlocking Trust, revealing the key principles and strategies that have helped her clients achieve success in their businesses and personal lives. From understanding the importance of authenticity and vulnerability to developing clear communication and accountability, Shivani's insights and advice are invaluable for anyone looking to build trust with clients and partners. To learn more from Shivani and connect with her directly, be sure to follow her on Instagram at @shivpeter and visit her website . Get the Case Study : Chris Coghill Closed $36 Million in Agent Referrals Join the Podcast Community in Facebook Here…

Mortgage Marketing Radio

1
Marketing Lessons in Becoming #1 in Market Share and Closing $4 Billion in Loan Volume 46:43

2 years ago46:43

46:43

Our special guest for this episode is Quinton Harrris. He's a VP with Bank of England Mortgage. In 2011, he challenged his team to go on a journey with him to change the industry’s traditional lending model. The challenge succeeded, and together they have become the #1 branch in the organization for 6 years in a row while gaining a #1 market share in Northeast Florida. He's also Host of the Podcast What's Your 1 More and Co Founder of The Market Distillery which helps real estate agents become better marketers. Connect with Quinton Here: Instagram Podcast The Market Distillery See how PRO Member Chris Coghill closed $36 Million in loans referred by real estate agents with NO cold-calling, NO chasing and NO co-paying for leads. Click Here to Learn More…

Mortgage Marketing Radio

1
Secrets of Converting Online Leads to Closed Sales 56:00

2 years ago56:00

56:00

On this episode we're talking with top producing Mortgage Loan Originator Kyle Wright with American Pacific Mortgage. Kyle closed 138 loans in 2022 with a balance of 90% purchase. His primary source of business is real estate agents but you'll hear how Kyle is teaming up with agents to co-invest in online paid leads. This is a crash course in how to build a high volume of paid leads that convert with a positive ROI for your business. Listen and take notes!…

Mortgage Marketing Radio

1
Making Sense of the Market 1:05:22

2 years ago1:05:22

1:05:22

In this episode, we go deeper on the topic of becoming more financially literate to become a trusted advisor for our clients and convert more prospects. We also talk about the impact of ChatGPT and how to leverage this tool for your business. Episode Resources: Join Borrow Smart University The National Institute of Financial Education Facebook Group Learn More About Mortgage Marketing PRO Join the Podcast Facebook Group Here…

Mortgage Marketing Radio

1
"Members-Only" Mortgage Marketing Pro Coaching Call 22:08

2 years ago22:08

22:08

Today, we're getting a glimpse inside the Members Only Coaching Call from Mortgage Marketing Pro. If you like what you hear, join us at the link below! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Get More Agent Referrals Here Join the Podcast Facebook Group Here

Mortgage Marketing Radio

1
How This LO Got 17 Contracts In One Month from Social Media 52:52

2 years ago52:52

52:52

Today, we're learning how social media can grow YOUR bottom line. Josh Dobson is here to show us how. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Follow Josh Dobson on Instagram Here Follow Josh on TikTok Here Get More Agent Referrals Here Join the Podcast Facebook Group Here Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Attract, Connect and Convert Real Estate Agents 55:53

2 years ago55:53

55:53

In this episode, Megan Galbraith, the Chief Marketing Officer of Foundation Mortgage, reveals how she attracts, engages, and converts real estate agents by providing educational content. Episode Resources: Follow Megan on Instagram Here Get More Agent Referrals Here Join the Podcast Facebook Group Here Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
The New Must Have Technology for Mortgage Originators 48:01

2 years ago48:01

48:01

Today, we're getting the details on the new MUST HAVE tech for Mortgage Originators. The team from Trust Engine is here to show us. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Learn More About Trust Engine Here Check Out Mortgage Marketing PRO Here Join the Podcast Facebook Group Here Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Real Talk with Brad Lea 50:05

2 years ago50:05

50:05

Today, we're getting REAL, and special guest Brad Lea is here to lead the way. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Connect with Brad Here Get More Agent Referrals Here Join the Podcast Facebook Group Here Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Why Referral Partners Are More Profitable than Paid Leads 50:15

3 years ago50:15

50:15

Today, we're parsing the value of referral partners vs paid leads, and special guest Chris Johnstone is going to show us how. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Free Training from Chris Click Here Get More Agent Referrals Here Join the Podcast Facebook Group Here Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Reclaim Your Confidence and Live Your Best Life! 43:33

3 years ago43:33

43:33

Today, we're reclaiming our confidence & living our best lives, and special guest Nada Nasserdeen is going to show us how. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Connect With Nada Here Get More Agent Referrals Here Join the Podcast Facebook Group Here Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Double Your Database and 10X Your Production 51:50

3 years ago51:50

51:50

Today, we're growing our database & our production, with special guest Wally Elibiary Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Connect With Wally Here Follow Wally on Instagram Here Get More Agent Referrals Here Join the Podcast Facebook Group Here Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Grossing $1Million in Commissions from YouTube 43:34

3 years ago43:34

43:34

Today, we're winning more deals by increasing our knowledge, with special guest Todd Ballenger Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Watch Levi's YouTube Channel Here Get Levi's New Book Here Facebook Group Learn More About Mortgage Marketing PRO Join the Podcast Facebook Group Here Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Win More Deals with Financial Literacy 1:00:38

3 years ago1:00:38

1:00:38

Today, we're winning more deals by increasing our knowledge, with special guest Todd Ballenger Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Join Borrow Smart University The National Institute of Financial Education Facebook Group Learn More About Mortgage Marketing PRO Join the Podcast Facebook Group Here Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Prepare Your Business for 2023 48:29

3 years ago48:29

48:29

Today, we're getting our business ready for the new year with Ken Perry. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Learn More About Mortgage Marketing PRO Get Your CE from Knowledge Coop Here Join the Knowledge Coop Community Here Join the Podcast Facebook Group Here Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Creating Passion and Purpose in Your Mortgage Business 1:04:28

3 years ago1:04:28

1:04:28

Today, we're putting passion & purpose back in our business with Team Hubbard. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Connect with Team Hubbard here . Join the Facebook Group Ask Geoff Anything! Tap Here Learn More About myAgent Classes Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How myHomeIQ Helps You Grow Your Business 59:27

3 years ago59:27

59:27

Today, we're learning how to grow our business with the team from myHomeIQ. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Learn More About myHomeIQ Here Join the Facebook Group Ask Geoff Anything! Tap Here Learn More About myAgent Classes Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Pivot and Thrive in the Current Market 22:34

3 years ago22:34

22:34

Today, we're adapting to the changing market, pivoting where we need to and accelerating where we can. Geoff Zimpfer leads this discussion with his expertise and experiences. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Join the Facebook Group Ask Geoff Anything! Tap Here Learn More About myAgent Classes Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Becoming a Second Opinion Mortgage Specialist with Scott Schang 43:01

3 years ago43:01

43:01

Today, we're discovering how to take a second look, as we understand what it means to become a second opinion mortgage specialist. We’re joined by Scott Schang to share his expertise and experiences. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Learn More bout What Scott's Doing Here Join the Facebook Group Ask Geoff Anything! Tap Here Learn More About myAgent Classes Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
The Power of Video to Grow Your Business 56:30

3 years ago56:30

56:30

Today, we're discovering the power of VIDEO! Trevor York joins us to share his expertise and experiences! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Follow Trevor on Instagram Here Check Out Forward Academy Learn More About myAgent Classes Join the Facebook Group Ask Geoff Anything! Tap Here Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Recession Proof Your Business As A Divorce Mortgage Specialist 51:25

3 years ago51:25

51:25

Today, we're diving deep into the minds from Divorce this House. We’re talking recession proofing your business as a divorce mortgage specialist! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Join the Facebook Group Ask Geoff Anything! Tap Here Learn More About Divorce This House Learn More About myAgent Classes Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Carl White Interviews Me 48:24

3 years ago48:24

48:24

Today, we're diving deep into the mind of Geoff Zimpfer! Carl White joins us to host a discussion all about ME! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Learn More About myAgent Classes Join the Facebook Group Ask Geoff Anything! Tap Here Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Coach’s Corner with Khai McBride 48:12

3 years ago48:12

48:12

Today, we're digging deep in the Coach’s Corner! Khai McBride joins us to share his expertise and experiences! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Khai McBrides Free Coaching Session Learn More About myAgent Classes Join the Facebook Group Ask Geoff Anything! Tap Here Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
$75 Million in Funded Loans from TikTok 58:38

3 years ago58:38

58:38

Today, we're discovering the possibilities of TikTok! Rob Roper joins us to share his expertise and experiences! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Double Your Agent Referrals Check Out the TikTok Masterclass Follow Rob on TikTok Learn More About myAgent Classes Join the Facebook Group Ask Geoff Anything! Tap Here Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Bras for a Cause 11:07

3 years ago11:07

11:07

Today, we're pitching in! Listen to hear how you can help Geoff help others in this episode. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Donate to Bras for a Cause Here Learn More About myAgent Classes Join the Facebook Group Ask Geoff Anything! Tap Here Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Going Consumer Direct with Google Ads 45:16

3 years ago45:16

45:16

Today, we're going straight to the consumer and talking about Google Ads! Michael McCallister joins us to share his expertise and experiences! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Learn More About Empower Funnels Learn More About myAgent Classes Join the Facebook Group Ask Geoff Anything! Tap Here Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Building Scale Into Your Mortgage Business 47:05

3 years ago47:05

47:05

Today, we're focusing on SCALE! PJ Cresenzo joins us to share his expertise and experiences! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Follow PJ On Instagram Check Out myHome IQ Learn More About myAgent Classes Join the Facebook Group Ask Geoff Anything! Tap Here Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Making a Difference and Making Money 1:03:03

3 years ago1:03:03

1:03:03

Today, we're making an impact, on our pocketbook and the WORLD! Lynsey Camp joins us to share her expertise and experiences! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Join the Facebook Group Ask Geoff Anything! Tap Here Become a Mortgage Marketing PRO Member Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
The Most Important Skill for the Current Market 43:13

3 years ago43:13

43:13

Today, we’re learning the single most important skill for the current market. Todd Duncan joins us to share his expertise and experience! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Sales Mastery Event USE PROMO CODE: SMPOD Todd's Website Check Out myAgent Classes Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
The Four Key Areas to Grow Your Business 59:13

3 years ago59:13

59:13

Today, we’re learning how to grow your business in four key areas. Khai McBride joins us to share his expertise and experience! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Khai's Website Follow Khai on Instagram Follow Khai on Facebook Ask Geoff Anything! Tap Here Check Out myAgent Classes Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
The Power of Brand Storytelling 51:35

3 years ago51:35

51:35

Park Howell, author of Brand Bewitchery and host of the popular Business of Story podcast, is considered the "World's Most Industrious Storyteller" by helping businesses grow by as much as 600% using his proven frameworks. His podcast, the is ranked among the top 10% of downloaded podcasts internationally. Business of Story Website Business of Story Podcast Get More Agent Referrals Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
A Crash Course In Becoming a Reverse Mortgage Specialist 51:52

3 years ago51:52

51:52

Today's episode is a crash course in becoming a reverse mortgage specialist. If you've ever considered adding reverse mortgages to your business, Christina Harmes is the person who can help. She's been a reverse mortgage specialist for over a decade. As one of *170 Certified Reverse Mortgage Professionals (CRMP) nationwide, she was the youngest to ever achieve this highest designation in the reverse mortgage industry. Episode Resources: Christina's Facebook Group Reverse Mortgage Book Reverse Mortgage Daily Podcast Check Out myAgent Classes Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Our Members Speak About myAgent Classes 20:39

3 years ago20:39

20:39

Today, we’re learning firsthand how the myAgent Classes are changing students lives and businesses! Several students join Geoff for a call in this episode to share their experience and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Ask Geoff Anything! Tap Here Check Out myAgent Classes Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Lessons in Leadership and Growth from the Top 1% 1:04:21

3 years ago1:04:21

1:04:21

Today, we’re learning about growth from some one who is at the top of their game! Terri Santiago-Parker joins us to share her expertise and experience! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Ask Geoff Anything! Tap Here Follow Terri on Facebook Check Out myAgent Classes Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Build Unstoppable Momentum and Close Over 150 Loans 47:28

3 years ago47:28

47:28

Today, we’re building up that momentum that can keep your business running smoothly even during downturns. Melissa Monjaraz joins us to share her expertise and experience! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Ask Geoff Anything! Tap Here Become a Mortgage Marketing PRO Member Connect With Melissa on Instagram Check Out myAgent Classes Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
A Simple Plan for Social Media Success 37:41

3 years ago37:41

37:41

Today, we’re working out a simple plan for success in social media. Taylor Ellard joins us to share her expertise and experience! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Ask Geoff Anything! Tap Here Become a Mortgage Marketing PRO Member Lending Forward Podcast Atlantic Bay Mortgage Check Out myAgent Classes Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Discover Your Brand DNA 49:23

3 years ago49:23

49:23

Today, we're digging into our Brand DNA, discovering what makes us unique and how best to present it to the market. AJ Vaden joins us to share her expertise and experience! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Ask Geoff Anything! Tap Here Brand Builders Group Website AJ Vaden's Instagram Page Become a Mortgage Marketing PRO Member Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Capture 100% of Your Clients Future Transactions 44:59

3 years ago44:59

44:59

Today, we're maximizing our potential, by capturing 100% of our clients future business. The team from Sales Boomerang joins us to share their expertise and experience! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Sales Boomerang Join the Facebook Group Ask Geoff Anything! Tap Here Become a Mortgage Marketing PRO Member Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Being More Intentional to Make Real Progress in Less Time With Less Struggle and More Fun! 22:50

3 years ago22:50

22:50

Today, we're setting intention to HIGH! David Meltzer, Co-founder of Sports 1 Marketing, joins us today share his expertise and experiences! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Join the Facebook Group Ask Geoff Anything! Tap Here Become a Mortgage Marketing PRO Member Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Stop "Following Up" With Leads and Do This Instead 48:26

3 years ago48:26

48:26

Ari Galper is the world’s #1 Authority on Trust-Based Selling and is the author of “Unlock The Sales Game” & “The One Call Sale”. He has also been featured in CEO Magazine, Forbes, CNN and is now the most sought-after trust-based selling authority for advisors, consultants, business owners and entrepreneurs — as well as major corporations such as Citibank, Telstra and General Electric. In this episode, Ari is sharing why everything you learned about selling will be turned upside down. If your sales cycle forces you into multiple steps, having to "chase" your prospects by "following up", you've lost the sale at the beginning of your sales process, due to a lack of deep trust. Episode Resources: Visit Ari's Website Follow Ari on LinkedIn Join the Ask Geoff Anything! Become a Member Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
The Blueprint for Closing 575 Units per Year 42:55

3 years ago42:55

42:55

Today, we're ABC, ALL ABOUT CLOSING. Derrick Polder joins us to share how he is closing 575 units PER YEAR! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: The Polder Group Join the Ask Geoff Anything! Become a Member Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Capture Your Share of Non-QM Loans 42:28

3 years ago42:28

42:28

Today, we're learning about non-QM loans and how to ensure you get your fair share! We’re joined by John Dustman SVP Axos Bank, to share his experience! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Join the Ask Geoff Anything! Check Out Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How This Agent Closed Over 140 Deals from TikTok 46:59

3 years ago46:59

46:59

Today, we're learning about TikTok and how it can grow your sales this year. We’re joined byZachary Foust, to share his experience! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Join the Ask Geoff Anything! Become a Connect With Zach on Follow Zach on Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How Influencer Marketing Can Grow Your Brand and Drive Sales 50:09

3 years ago50:09

50:09

Today, we're learning about Influencer Marketing and how it can grow your brand. We’re joined by Jason Falls, Digital Strategist and Author to share his experience! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Jointhe Ask Geoff Anything! Become a Connect With Jason Falls Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Use Video to Accelerate Trust and Grow Sales 48:29

3 years ago48:29

48:29

Today, we're learning about using video to accelerate trust grow your sales. We’re joined by Darin Dawson, CEO of BombBomb to share his experience! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Join the Ask Geoff Anything! Become a Check Out Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
What Does Your Out of Office Email Say About You? 31:39

3 years ago31:39

31:39

Today, we're diving deep on out-of-office emails. What does yours say about you? Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Ask Geoff Anything! Hubspot Example Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Reactivate Dormant Buyers and Eliminate Bad Debt for Past Clients 27:11

3 years ago27:11

27:11

Today, we're diving deep on how to reactivate dormant buyers and help past clients clear up debt issues. Helping people and growing your business, it's a win-win. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Ask Geoff Anything! FannieMae Hombuyer Sentiment Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Why Your Social Media Strategy Matters 55:17

3 years ago55:17

55:17

Today, we're diving deep on why Social Media Strategy matters. Our guest is Deborah Byrd, CEO Plug & Play SM, to share her expertise. Do we really need a plan for Instagram and Facebook? Listen in to continue to pivot, innovate, adapt, and overcome! Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Do Consumers Really Want a One-Stop Homebuying Experience? 32:16

3 years ago32:16

32:16

Today, we’re getting into the minds of consumers with the man himself, Geoff Zimpfer. Do people really want a one-stop home buying experience? Listen in to continue to pivot, innovate, adapt, and overcome! Download Study Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
What I'm Thinking and Working On 32:23

4 years ago32:23

32:23

Today, we’re getting a peak behind the curtain with the man himself, Geoff Zimpfer. Find out what Geoff is thinking about and working on right now to create a great 2022. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Ask Geoff Anything! Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Get Loans from Instagram 42:01

4 years ago42:01

42:01

Today, we’re learning how to get loans from Social Media and especially Instagram! We are joined by Minh Nguyen to share his expertise with you! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Get Alec's Book on Follow Alec on Visit Alec's Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
The Modern Lending Live Show! 53:38

4 years ago53:38

53:38

Today, we’re joining a discussion from the Modern Lending Live Show hosted by, Alec Hanson. He and Geoff are sharing their expertise with each other and you! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Get Alec's Book on Follow Alec on Visit Alec's Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
If I Started All Over Again Today This Is What I’d Do 33:18

4 years ago33:18

33:18

Today, we’re discussing a ground-up strategy, what would Geoff do if he was starting from scratch today. We’re joined by three time guest, Sue Woodard to share her expertise with you. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
The Truth About Ranking in Google Local Search 42:02

4 years ago42:02

42:02

Today, we’re learning about the all-powerful Google Search and especially how to rank higher in your local search. We’re joined by Joy Hawkins to share her expertise with you. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Joy Hawkins Come say hello in the Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Qualify More Borrowers With Non-QM Loans 35:35

4 years ago35:35

35:35

Today, we’re learning about Non-QM loans, and qualifying more borrowers with special guest, Tom Hutchens. He’s the EVP of Production Angel Oak, and he’s here to share his expertise with you. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Schedule Your myAgent Classes Call Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Creating A Personal Brand Around Finance, Fashion, and Fun 44:52

4 years ago44:52

44:52

Today, we’re living it up, peering inside the brand and business of Erica Davis. She helps us understand the ins and outs of building a personal brand. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Schedule Your myAgent Classes Call Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Living an Intentional Life with Geoff Zimpfer 38:28

4 years ago38:28

38:28

Today, we’re LEANING FORWARD into intentionality. Host, Geoff Zimpfer details the steps to take and the mindset shifts necessary to live on and with purpose. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Schedule Your myAgent Classes Call Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
The CEO of The #1 Real Estate Team in America 54:14

4 years ago54:14

54:14

Today, we’re peering behind the scenes of the #1 Real Estate Team in America, with a personal tour from the CEO himself. We're joined by Jason Mitchell to share his experience and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Schedule Your myAgent Classes Call Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Insider Video Marketing Tips from a Top 100 Agent Team 48:57

4 years ago48:57

48:57

Today, we’re discussing video marketing tips from a Top 100 Agent Team. We're joined by Bryan Koci to share his experience and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Schedule Your myAgent Classes Call Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How These Loan Officers Are Winning Online and Offline to Grow Volume 59:22

4 years ago59:22

59:22

Today, we’re growing our businesses and our lives, with some help from a couple of Loan Officers already doing it. We're joined by the team from Homeside Financial to share their experience and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Schedule Your myAgent Classes Call Connect With Louie Wickett Connect With John Cornish Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Live By Design Not Default 1:00:11

4 years ago1:00:11

1:00:11

Today, we’re designing our lives, not just living the default options. We're joined by Roland Cochrun to share his experience and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Become a Hybrid Loan Officer. Schedule a Call Schedule Your myAgent Classes Call Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Secrets of YouTube for Loan Officers 1:02:55

4 years ago1:02:55

1:02:55

Today, we’re discovering how YouTube can improve your loan officer business. We're joined by Kyle Seagraves to share his experience and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check Out Kyles YouTube Channel Become a Hybrid Loan Officer. Schedule a Call Schedule Your myAgent Classes Call Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Get Clear On Your Value and Attract More Business 58:04

4 years ago58:04

58:04

Today, we’re glancing inside the Mortgage Marketing Pro membership. We're joined by Lizy Hoeffer to share her experience and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Schedule Your myAgent Classes Call Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How this Loan Officer Closed $16 Million in Referrals from Agent Classes 50:36

4 years ago50:36

50:36

Our guest today is Chris Madden and he has a unique way to capture agent referrals like clockwork. No cold-calling, no chasing. He leads with education and attracts agents to seek him out. He's positioned himself uniquely and therefore he doesn't have to play the "same is lame" game like so many other Loan Officers. Episode Resources: Follow Chris on Check Out Chris's Schedule Your myAgent Classes Call Come say hello in the Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
A Candid Conversation with Barry Habib 1:01:00

4 years ago1:01:00

1:01:00

Today, we’re getting personal and up close with our guest. We're joined by Barry Habib to share his experience and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
What I’m Feeling and Working On 41:28

4 years ago41:28

41:28

Today, I’m letting you inside my head. It’s just me, Geoff Zimpfer sharing what I’m working on and some of my current thinking on our industry. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How This Loan Officer is Growing to 100 + Units in Five Years 58:08

4 years ago58:08

58:08

Today, we’re talking about growing your business from the ground up. We're joined by Beth Imhoff to share her experience and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Connect With Beth Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Use Content Marketing to Explode Your Business 48:13

4 years ago48:13

48:13

Today, we’re talking about growing your business with content marketing. We're joined by Marcus Sheridan to share his experience and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Save $100 With the Code: RADIO100 Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Become a More Powerful Communicator 46:04

4 years ago46:04

46:04

Today, we’re talking about improving your communication skills. We're joined by Rene Rodriguez to share his experience and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Save $100 With the Code: RADIO100 Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
What to Post on Social Media 43:47

4 years ago43:47

43:47

Today, we’re talking about Social Media and just what the heck you’re supposed to post there. We're joined by Justin Brown to share his experience and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
The Bonzo Scholarship Award Winners 37:16

4 years ago37:16

37:16

Today, we’re discussing the Bonzo Scholarship Award Winners! We're joined by the team from Bonzo to share their experience and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Learn More About Bonzo: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to 10X Your Loan Volume Without Hiring Staff with Floify 26:59

4 years ago26:59

26:59

Today, we’re focused on expanded your loan volume exponentially, without building out a staff! We're joined by the team from Floify to share their experience and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How To Help Your Clients Eliminate Student Debt 41:55

4 years ago41:55

41:55

Today, we’re focused on student debt and how you can help your clients eliminate it! We're joined by the team from LoanSense to share their experience and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
The Power of Content Compounding with Kyle Draper 56:51

4 years ago56:51

56:51

Today, we’re focused on content creation and how the value of that content for your business compounds over time! We're joined by Kyle Draper to share his experience and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
The Launch of the Hybrid Loan Officer 39:46

4 years ago39:46

39:46

Today, we’re focused on the launch of the Hybrid Loan Officer, and learning how Bonzo can help us on that road! Hear how it can help grow your business today! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How HomeBot Can Help You Grow Your Business and Get More Agent Referrals 51:14

4 years ago51:14

51:14

Today, we’re joined by two great guests to discuss the benefits of HomeBot! Hear how it can help grow your business and get more referrals! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Waive the $200 Sign-Up Fee! Promo Code: MORTGAGERADIO200 Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
The Mortgage Geek Returns! With Sean Cahan 56:31

4 years ago56:31

56:31

Today, we’re joined by a great former guest for more insight and info from his geeky domain! Sean Cahan joins us again to share his experiences and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
The Importance of Your Online Reputation 1:01:43

4 years ago1:01:43

1:01:43

Today, we’re studying the importance of online reputation and how to improve your own! The team from Experience.com join us to share their experiences and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
A Case Study in the Customer Journey Experience 59:09

4 years ago59:09

59:09

Today, we’re studying the customer journey experience and examining how to improve our own systems! Sue Woodard joins us to share her experiences and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Build Momentum in Your Business and Your Life 48:18

4 years ago48:18

48:18

Today, we’re learning how to build momentum personally and professionally! Mark Schaefer joins us to share his experiences and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Success Secrets from a Top 1% Originator 1:04:46

4 years ago1:04:46

1:04:46

Today, we’re learning how to become an originator without peer! Shayla Gifford joins us to share her experiences and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Become a Divorce Mortgage Specialist 48:29

4 years ago48:29

48:29

Today, we’re learning how to become a divorce mortgage specialist! The team from DivorcethisHouse.com joins us to share their experiences and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Register for Intro to Divorce Real Estate Here: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Selling Secrets from Tony Robbins VP of Sales, Gene McNaughton 1:23:45

4 years ago1:23:45

1:23:45

Today, we’re learning selling secrets from the VP of Sales for Tony Robbins! Gene McNaughton joins us to share his experiences and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How this Loan Officer Gets Over 60% of Her Business from YouTube with Jennifer Beeston 42:42

4 years ago42:42

42:42

Jennifer Beeston is a Top 1% Loan Officer who gets over 60% of her business from her YouTube channel. In 2020, she closed over 546 loans for a volume of $205 Million. Her YouTube channel has over 17,000 subscribers and almost 4 Million total views. If you're interested in how to do YouTube, listen to this episode and subscribe to Jennifer's channel. Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Secrets to Building Your Personal Brand on Social Media with Arjun Dhingra 1:06:50

4 years ago1:06:50

1:06:50

Today, we’re learning how to maximize the potential of our personal brand on social media! Arjun Dhingra joins us to share his experiences and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Closing 418 Loans With a Team of Only Four 47:12

5 years ago47:12

47:12

In our first interview of 2021, we’re learning how to maximize our resources and team! Amanda Rea joins us to share her experiences. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Focus Questions to Achieve Your 2021 Goals 22:34

5 years ago22:34

22:34

Don’t let “new shiny” distract you from your goals this year! We’re bringing you the questions to focus and ACHIEVE THIS year! Host, Geoff Zimpfer breaks it all down for you in this episode. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Ten Housing Market Predictions for 2021 31:13

5 years ago31:13

31:13

Don’t get caught surprised! We’ve got ten predictions for next year’s market to send THIS year out. Host, Geoff Zimpfer breaks it all down for you in this episode. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Why You Should Say No To Some Loans with Geoff Zimpfer 30:27

5 years ago30:27

30:27

Not every loan is right, and even the ones that are might not be right for you! Host, Geoff Zimpfer breaks it all down for you in this episode. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Find Financial Advisors in Your Area with Geoff Zimpfer 18:50

5 years ago18:50

18:50

We’re getting our finances straight, by finding good financial advisors in your area! Host, Geoff Zimpfer breaks it all down for you as you prepare for the new year. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Build a $100 Million Dollar Team with Michelle Oddo 1:02:23

5 years ago1:02:23

1:02:23

Today we’re setting our sights high for 2021, exploring how to build a $100 million dollar team! Michelle Oddo joins us to share her experiences. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Getting Clear on Your Mindest for 2021 with Geoff Zimpfer 38:53

5 years ago38:53

38:53

Today we’re getting clear on our mindset for 2021! Host, Geoff Zimpfer breaks it all down for you as you prepare for the new year. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Your Backstage Pass to Listen In On a VIP Private Group Coaching Call with Michelle Castle 1:01:51

5 years ago1:01:51

1:01:51

Today you’re getting a backstage pass to a VIP Private Group coaching call! We’re joined by Michelle Castle to share her experiences. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Getting Clear on Your Vision for Success with Christine Beckwith 53:59

5 years ago53:59

53:59

Today we’re talking about your vision for success, and how getting clarity on that can grow your business! We’re joined by Christine Beckwith to share her experiences. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Magic Words That Grow Your Influence and Increase Sales with Phil M. Jones 1:06:33

5 years ago1:06:33

1:06:33

Today we’re talking about growing your influence and increasing sales, and it’s all a lot easier than you’re thinking! We’re joined by Phil M. Jones to share his experiences. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Call Agents, Get Referrals, and Close Over 250 Loans with Chris Coghill 55:37

5 years ago55:37

55:37

Today we’re talking about cold calls, referrals and how to grow your business! We’re joined by Chris Coghill to share his experiences. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
A Conversation About Financial Markets, and the Future of Fannie & Freddie with Dan Rawitch 43:03

5 years ago43:03

43:03

Today we’re talking about the future of Fannie and Freddie Mac, and what that means for your business! We’re joined by Dan Rawitch to share his experiences. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Say NO to Agents and Get Your Life Back with Jake Wade 32:03

5 years ago32:03

32:03

Today we’re teaching you how to say NO, and get your life back, while building your business! We’re joined by Jake Wade to share his experiences. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How This Mortgage Broker is Growing Her Business with Facebook Live With Jenel Poole 39:03

5 years ago39:03

39:03

Today we put Jenel Poole on the hot seat and discuss how Facebook Live is helping her business grow! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Modern Marketing Tips for Loan Officers With Neel Dhingra 33:05

5 years ago33:05

33:05

Today we discuss marketing tips and how a loan officer can help or hurt their business! We’re joined by Neel Dhingra to share his experiences. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Use Homebot to Partner with Agents and Build Your Future Pipeline with Ricardo Bueno 54:33

5 years ago54:33

54:33

Today we discuss Homebot and what it can mean for your future pipeline! We’re joined by Ricardo Bueno to share his experiences. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Find Find Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
The Truth About Growing Your Business on Social Media with Geoff Zimpfer and Chelsea Peitz 51:21

5 years ago51:21

51:21

Today we discuss what to do as the refinance boom comes to an end! We’re joined by Chelsea Peitz to share her experiences. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Find Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Prepare for the End of the Refi Boom with Ryan Grant 39:35

5 years ago39:35

39:35

Today we discuss what to do as the refinance boom comes to an end! We’re joined by Ryan Grant to share his experiences. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Find Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Getting Agent Referrals in a Post COVID World with Sean Uyehara 46:08

5 years ago46:08

46:08

Today we discuss how to collect agent referrals in the new normal! We’re joined by Sean Uyehara to share his experiences. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Find Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Build Influence in Today's Digital World 35:38

5 years ago35:38

35:38

Today we discuss how to build and use influence in an increasingly digital world! We’re joined by Neal Schaffer to share his experiences. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Find Find Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How this Loan Officer Went from $0 to $75 Million in Just Three Years with Shaun Herrero 54:38

5 years ago54:38

54:38

Today we here the story of how one Loan Officer built a thriving business from scratch! We’re joined by Shaun Herrero to share his experiences. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Find Find Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Why is the Housing Market Doing So Well with Logan Mahtashami 39:18

5 years ago39:18

39:18

Today we answer some questions on how the Housing Market remains strong during our current circumstances. We’re joined by Logan Mohtashami to share his own experiences. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Find more from Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Take Charge Of Your Social Media and Grow Your Influence with Michelle Berman 43:28

5 years ago43:28

43:28

Today we focus on social media, and how to use it to grow your influence. We’re joined by Michelle Berman to share her own experiences. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Find more from Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
Closing 300 Loans in Post COVID-19 World 51:11

5 years ago51:11

51:11

Today we focus on the new world we’re in after COVID-19, and the “new normal” of business. We’re joined by Michelle Castle to share her own experiences. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Find more from Michelle Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Feel Confident on Camera with Megan Anderson 37:18

5 years ago37:18

37:18

Today we focus on overcoming our fear of being on camera, and give you tips on how to boost your own confidence. We’re joined by Megan Anderson to share her own experiences. Listen in to continue to innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Listen to Megan's podcast Behind the Breakthrough Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Use LinkedIn to Grow Your Influence and Sales with Shay Rowbottom 32:09

5 years ago32:09

32:09

Today we focus on using LinkedIn to grow our reputation and our bottom line. And we’re joined by Shay Rowbottom, who has been helping entrepreneurs do just that from Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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How to Become a Divorce Mortgage Specialist with Divorce this House 44:25

5 years ago44:25

44:25

Today we discuss the obstacles and opportunities that exist for mortgage industry pros during and following a divorce. And we’re joined by the experts from Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Generate Quality Leads with Facebook Ads 43:40

5 years ago43:40

43:40

Today we cut through the myths and anecdotes to give you the truth on generating quality mortgage leads with Facebook Ads. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Mortgage Marketing LIVE! How to Show Up in a Crisis with Rene Rodriguez 35:05

5 years ago35:05

35:05

Today we discuss the impact of COVID-19 and the opportunities to show up for your clients, customers, colleagues and family. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Find Rene on Facebook: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

1
How to Grow Your Agent Referrals With a Private Facebook Group 44:23

5 years ago44:23

44:23

Today on Mortgage Marketing Radio we’re talking to Gregg Pechmann of Hancock Mortgage Partners. We discuss the impact of COVID-19 on consumer expectations, the importance of utilizing Facebook groups to grow referrals, and why we all need to be going above and beyond for our clients. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Get of the advanced list for Find Gregg Pechmann on Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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How to Invest in Your Agent Relationships Now 18:21

5 years ago18:21

18:21

Today on Mortgage Marketing Radio, we’ll go over a few ways you can continue to invest in your Agent relationships - despite current events. We talk about positive thinking, what to do during this dip, and what we can do to support agents in our industry. Episode Resources: Check out Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Conquer the Chaos 19:56

5 years ago19:56

19:56

Today on Mortgage Marketing Radio, we tackle conquering the chaos! I wanted to host this as a free and open mastermind discussion on losing freedoms and control, how normal has been canceled, and notions on fear and uncertainty in relation to your business and the pandemic. I hope you enjoy today's encouraging advice, that it helps you maintain a positive and optimistic mindset with handling your business and contributing to your community. Episode Resources: Get your pre-order of Disrupt or Die at Check out the Mortgage Marketing Radio Youtube channel at Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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How to Grow Your Agent Referrals with CE Classes 46:16

5 years ago46:16

46:16

Today on Mortgage Marketing Radio, we are chatting with our featured PRO members - Ryan Miracle with Ruoff Mortgage and Ryan Phillips of Associates Title. They've created a brand in their local marketplace called Next Level Continuing Education, now averaging 50 to 75 agents attending each of their monthly classes. I hope you enjoy today's episode, I think it's a great lesson in leveraging platforms like education to grow your agent referrals through CE Classes. Episode Resources: Go to to reserve your copy of my book NOW! Email Ryan Phillips - Call Ryan Phillips - (614) 419-2418 Email Ryan Miracle - Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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My Top Takeaways From Social Media Marketing World 32:23

5 years ago32:23

32:23

Last week I attended Social Media Marketing World and wanted to share with you a few of the key insights from the trip. Some of which include why you’ll be left behind if you don’t integrate video in your business this year, how to win the streaming wars, why you should not be guru-led, and evaluating the value of a content medium before committing to the platform. FYI, Tik Tok doesn’t make sense for agents & LO’s! Episode Resources: Go to to reserve your copy NOW! Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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How Will FinTech and Digital Disruption Change the Mortgage Business? 47:50

5 years ago47:50

47:50

Today we’re talking to Michael Hammond, the president & founder of Next Level Advisors. He helps companies generate leads, drive sales, and ignite powerful brand stories. Michael is a seasoned mortgage technology executive bringing over two decades of leadership management, marketing, sales and technical product experience. We speak about the future of the mortgage business, digital disruption, whether we need to be concerned or not, and what changes we should be making in our own businesses. Episode Resources: Go to to reserve your copy NOW! Email Michael: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Disrupt or Die How to Survive and Thrive in The Digital Real Estate Shift 9:12

5 years ago9:12

9:12

Very excited to announce the pre-launch of my book, Disrupt or Die: How to Survive and Thrive in The Digital Real Estate Shift. Go to to reserve your copy NOW! Can't wait for you to hear my guest next week... see you then! Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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How to Create a Referral Explosion in Your Business 45:17

5 years ago45:17

45:17

Our special guest this week, Stacey Brown Randall, is going to teach us how to generate referrals without even asking. This is probably the most eye-opening & thought provoking conversation about receiving referrals to date - it’s more than just asking for them. Tune in now to learn Stacey’s process, and why referrals are about relationships first. Episode Resources: Order the Book: Website: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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How to Get 145 Leads from Just Three Referral Sources 49:38

5 years ago49:38

49:38

Feeling really honored to have gotten the chance to sit down with Greg Cowart of NFM Lending this week. Greg’s been in the business for 18 years and has seen it all! In 2019, he did 220 units for $58 million… and he’s been consistent with this for 8 years in a row. His whole motto? Less is more! Listen in to learn how to tailor your business to your life, instead of the other way round. Episode Resources: Send Greg a Text: 804-306-6463 Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep 156: The Strategy of Preeminence to Gain Trust, Relevancy and Ignite Your Business 44:31

5 years ago44:31

44:31

There’s moments in one’s career that standout as highlights - having Jay Abraham on the show is one of those moments. He’s worked with Tony Robbins, he’s worked with Damon John, he’s worked with FedEx, and thousands of businesses. Prepare yourself for today’s episode with the $29 billion dollar man. Episode Resources: Let me know what you thought of this episode, email me: podcast@mortgagemarketingradio.com Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep 155: How this Loan Officer Gets a 5X Return on Google Pay-per-Click Leads 52:26

5 years ago52:26

52:26

Today we have 2 guests - Michael McCallister & his client Brent VanderGriend. Facebook gets a lot of love for lead gen, but does that mean we’re underestimating the power of Google’s Pay-per-Click Leads? We weigh in the pros & cons of each, and hear how Brent leverages the leads that Michael’s service provides. It’s really interesting to hear & learn from both perspectives, so I hope you enjoy this episode! Episode Resources: Text Brent: 605-400-9541 Email Michael: Call Michael: 208-278-2630 (Mention MMR for a special treat!) Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep. 139 - My Industry Syndicate Interview! 46:40

6 years ago46:40

46:40

Today my special guest is...Geoff Zimpfer!? That’s right! I was recently interviewed by my friends over at Industry Syndicate. They asked great, actionable questions and we dove deep into how to get started as an LO, having the right mindset for great relationships with Realtors, and focusing on connection rather than conversion. We also have a little fun and talk about some of the creative ways we’ve reached out to prospective leads! Episode Resources: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep. 138 - From the Vault...How to Go From 60 Funded Loans to 236 Loans in Record Time 48:13

6 years ago48:13

48:13

My guest this week, , started in the purchase side of the business in 2013, and his first year did 16 loans. But Dominic went on from there and funded 60 loans in 2014. In 2015 he funded, 97 loans, 2016 he funded 198 loans. In 2017, he is tracking to do at least 236 units. That is massive hockey stick growth over a five year period. What did he put in place? What systems? What processes? What people did he identify and put on his team? Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep. 137 - From The Vault...Our #1 Episode of All Time 54:19

6 years ago54:19

54:19

My special guest this week is Debbie Secord and her Business Development Specialist Katie Shive. Debbie has 20 years in the business and is a Guild Mortgage Rockstar consistently closing about $65 million a year, helping 260 families in 2018. That’s a lot of loans! We’re gonna unpack lots of different things on this episode with the main focus being on Debbie’s REALTOR strategy of going deep versus wide with Agents. Biggest takeaways and links: Going Deep vs Wide With Agents Getting Started with Video Converting Maximum Leads in Less Time Connect with Debbie Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep. 136 - 3 Words to Focus on to Win More Deals 24:56

6 years ago24:56

24:56

In today’s world there’s lots of challenges, disruptions, and expectations being set for the consumer and what it should be like to purchase a home. So how can you cut through the noise and close more deals? Customer, Clarity, and Communication. This episode gets tactical and practical as we dive into building the right mindset to do more with less, looking at many examples along the way. Episode Resources: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep. 135: What's The Future of Real Estate Marketing? 44:41

6 years ago44:41

44:41

On this episode of Mortgage Marketing Radio our guest Chris Smith, co-founder of Curaytor best-selling author and sales connoisseur, encourages us to adapt to change or fight back when it’s comes to the future of real estate marketing. Smith explains how his work history and mentality helped mold him to be able to achieve all that he has set his sights on. He then details how to apply this knowledge to you and your marketing practices. Smith speaks on major assets towards success being enthusiasm, motivation, and your tone when speaking to clients. As well as briefing us on the beneficial lessons from his upcoming book “Exactly What to Say and When” towards improving your scripting and dialogue along with the right moment to do so. Episode Resource List: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep. 134 - Featured PRO Member of the Month Explodes Her Buyer Referrals by Teaching Agent Classes 54:55

6 years ago54:55

54:55

Today we speak with our featured PRO Member of the Month Liz Reyes LeFore. We explore her starting smart, staying consistent with content & follow up's, and getting her classes booked for the rest of the year. She explores brand awareness for YouTube and BombBomb or Zoom for outreach to benefit her becoming stronger in her path. This especially works towards teaching others in her agent classes, and then in return the classes cycling back to more referrals and better business. Kudos to you Liz! Episode Resources: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep. 133 - Winning the Battle of Heroic Self vs Lesser Self 30:39

6 years ago30:39

30:39

There are few things in life more defeating then making it to the end of something difficult only to realize you’ve screwed up...and have to start over. We’ve ALL been there before! And so the battle of the Heroic Self vs the Lesser Self begins. Today we talk about why we are the stories we tell ourselves and how you can take back control over negative self talk to win the battle over the lesser self. Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep. 132 - From Firefighter to Top 1% Originator in Just Three Years 1:02:44

6 years ago1:02:44

1:02:44

Welcome to the Mortgage Marketing Radio podcast episode #132. Listen in as Geoff and his guest Shane Kidwell, a rising star in the mortgage industry and former fireman, chat about why technology is great but will never eclipse connection, how to nurture agent and referral partner relationships, and how to think strategically about growing your business and influence. Shane started in the industry just as it was coming out of the recession and hasn’t looked back. He’s grown his team to over 25 loan officers and has been steadily growing his rate of production to eclipse years prior. Just recently his team made in one month what they’d made in all of a year previous. Listen in as he shares how he’s built his team and his business through personal connections. Learn why Shane believes that originating more loans versus high margins is more important in the long run. He shares why his list and his referral partners are his number one source of leads and income. Want to know how he nurtures both of those relationships? Listen in as he gives some pretty unique ideas for showing up in their day to day lives. Need a fresh take on how to rejuvenate your leads and business? Then take a moment and listen in. Shane has some amazing insights to share on how he built his business quickly and successfully. If you liked what you heard, take a moment and leave us a review! In This Episode: [00:29] Welcome back to the show and Geoff shares his appreciation for his listeners. [00:46] Shout out to Chet19 for leaving a review for the podcast! [02:00] Geoff gives a brief background of his guest Shane Kidwell, a rising talent. [05:15] Shane starts our conversation off with his love for sales and a bit about his background. [09:41] What drove him to get into this space and take the steps he’s taken? [15:34] Hear Shane’s volume and production for 2018 and current and why his team produces more. [20:11] How does Shane advise his people to shift and adjust to changes in the market? [30:30] Learn what skills you should build to be successful in this changing industry. [31:58] Where do originators make the mistake of spending too much time? [36:51] Listen as Shane describes his connection strategy with his referral partners. [41:14] How does he stay relevant with his agents and referral partners? [49:04] Why teaching agent classes have a huge return on investment. [51:05] Shane shares why he’s not worried about Zillow and Amazon taking over his business. [55:16] Where is Shane focusing his activities for the rest of the year and 2020? Links and Resources: Text Dwell to 38470 for more information! Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep. 131 - How to Close 212 Loans with Agent Teams and Client Events 51:46

6 years ago51:46

51:46

Welcome to the Mortgage Marketing Radio podcast episode #131. Listen in as Geoff and his guest Ryan Smith, a loan officer with Guild Mortgage, chat about pursuing agent teams, the power of video marketing, and why reviews are so important. Ryan attributes hitting his highest producing year to date to the ideas and processes he’s learned in the CORE coaching model. He and his team work to originate loans efficiently and show their current, future, and past clients how important they are to the Smith Mortgage team. Ryan shares just a few of the client appreciation events and processes he participates in to give back to his community and make his clients feel valued. Learn why Ryan has sought to work with agent teams rather than individual agents and why building deep versus wide has worked for him. Are you scared to start marketing with video? Learn some of Ryan’s secrets to successful video marketing and the tools he and his team use to reach their customers with video. If you’ve been considering reaching out to agent teams, this episode is the one you need to listen to. As a bonus, Ryan and Geoff both share some tips on where the mortgage lending market is headed and how you can prepare for the future! Don’t miss out on some amazing tips, tricks, and processes that can get your business on the right track. In This Episode: [00:29] Welcome back to the show and Geoff shares his appreciation to his listeners. [01:40] Shout out to FreshGuy for leaving a review for the podcast! [05:33] Geoff welcomes to the show Ryan Smith who shares a bit about himself and his business. [08:08] Ryan breaks down the members of his team and their roles. [09:42] What production level was Ryan at when he realized he needed a team? [13:41] Who should you hire first? [16:08] Ryan shares his main source of business and why he targets teams. [20:07] Should you pursue new agents as a loan officer? [22:32] How to manage your agent conversations and processes? [26:05] Learn how Ryan approaches past-client strategy? [32:08] Don’t let a lack of equipment keep you from marketing with video. [34:23] What are letters from the heart? [37:18] How does Ryan schedule his agent calls? [39:09] What does the second half of 2019 look like for Ryan and his team? [41:32] Is Zillow Mortgage going to displace traditional mortgage lenders? [44:16] Why you should do your research before working with an agent. [46:13] What is the process for getting prior clients to give reviews? Links and Resources: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep. 130 - How to Grow Your Business with Instagram 43:34

6 years ago43:34

43:34

Listen in as Geoff and his guest Jenn Herman chat in detail about how to use Instagram for your business. Learn why Instagram is an important platform to use no matter if you’re a loan officer or real estate agent, how to use it properly, and when to use it. Jenn starts off the conversation with amazing statistics on why Instagram is the perfect platform for your real estate business. Instagram is a highly engaged platform that is essentially the visual version of Twitter. By using photos and videos to educate your audience, you keep yourself top-of-mind for your following. Jenn digs deep on creating Instagram stories. First, she chats about how to create stories, then she shares the proper formatting, and why they are so important. She also shares her strategy for making sure that she always has content to post. You may think Instagram is the wrong platform to engage your audience on, but Jenn will prove you wrong. If you’re comfortable with the platform and your audience is there, use it! You won’t regret it! Come back and let us know if these tips helped you with your Instagram strategy! In This Episode: [00:57] Shout out to Tom the Lender for leaving a fantastic review and reach out for your swag! [02:09] Learn how we help you take action on the tips and tricks that we discuss in the show. [03:14] Welcome to the show Jenn Herman, Instagram expert and thought-leader! [07:20] Jenn breaks the myth that all Instagram users are super young. [10:27] How can you get through the learning curve of becoming more mobile? [14:50] What type of content is appropriate for loan officers? [20:08] Talk about the local events that you’re going to be at and invite people to come out. [22:05] Learn everything you need to know about Instagram Stories. [30:54] Everywhere you go is content! Learn how you can use it. [31:53] Do you need to learn how to be a mini-movie content creator? [35:36] Push through the discomfort of learning a new skill! It’s worth it. [36:21] Should you be on Instagram? [38:25] How to reach Jenn! Links and Resources: - pre-order Check out the new which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content? Join our Facebook Group Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep. 129 - What's Really Working Today in Real Estate Marketing? 1:00:59

6 years ago1:00:59

1:00:59

Welcome to the Mortgage Marketing Radio podcast episode #129. Listen in as Geoff and his guest Michael Hellickson discuss the market, how loan officers and real estate agents should partner up, and why their partnership is so important for the future of real estate! Zillow is not the death of real estate. Both Michael and Geoff agree that Zillow has instead brought more visibility to the market, so long as that market is ready to capture that visibility. Listen to learn how you can use Zillow to bolster your business rather than hinder it… and it doesn’t require buying leads. Geoff and Michael discuss a wide variety of topics on the future of real estate and how teaming up is the best tactic. Would you rather work with someone referred to you or a stranger? The referral right? In creating loan officer and real estate agent teams, you are building a referral network that will also build your business. This episode is packed full of actionable advice you can use to build your real estate or loan business. Listen and learn how building a team of professionals will build your business. Not ready to team up? Hear why referrals alone will not sustain you in the coming years. What are your thoughts? Leave a review and let us know how you feel about the future of real estate! In This Episode: [00:55] Welcome back to the show and shout out to Ethan who left a review on the show! [03:28] Geoff introduces this weeks guest Michael Hellickson. [06:10] Check out to RSVP for Michael and Geoff’s masterclass! [07:12] Who is Michael Hellickson? (as defined by Michael Hellickson) [09:24] What is Club Wealth and who do they work with? [11:24] How does Michael respond to people who bash on the basics/old school techniques? [15:03] What turned the tide away from old school techniques? [17:05] Why has the lack of skill of agents affected the bottom line of the industry as a whole? [18:42] What does the future agent or agent team look like? [20:38] Are the bigger fish taking over the market? [23:44] Is Zillow the enemy? What does their presence mean in the market? [27:21] With Zillow moving into the mortgage side, how should loan officers adjust? [28:23] How can loan officers and realtors beat Zillow? [29:50} Why service expectations don’t change the market. [34:03] Online leads take 6 to 18 months to convert, we need you to be in the database, making calls, to consider a partnership. [35:11] What a good timeline on ROI and activity? [39:16] Why pre-approval is so important and the script you need to use for a guaranteed yes. [42:09] Is consumer behavior shifting? [43:56] Should loan officers run Facebook ads? [45:29] Why the intent behind the numbers is what matters. [48:06] What skillsets should loan officers work on? [50:52] Partnerships and branding… Michael’s thoughts. [53:04] Teach real estate agents how to fish! Reciprocation is a differentiator! [57:26] Like this episode? Leave a review! Links and Resources: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep. 128 - The Truth About How to Build Your Mortgage Business 27:54

6 years ago27:54

27:54

Welcome to the Mortgage Marketing Radio podcast episode #128. This is another special edition episode for the month of July. We are talking about truth. This podcast is all about giving you the truth on how to properly build your mortgage company, and this episode is no different. People ask all the time, “What’s the best way to build my mortgage business?” The truth is there is no one way, but some are much better than others. Don’t get suckered into the “easy-button” of online ads, instead invest time and energy in building your referral network with real estate agents in your local market. Does that statement make you cringe? Then listen in as we provide you with tips and tricks on how to best approach the real estate agents in your area to start building relationships! In This Episode: [00:28] Welcome back to the show! Geoff brings you another special edition episode! [03:24] If you like what you hear, come join us in the Facebook community. [04:39] There are lots of ways to build your mortgage business, but what’s the best way? [07:09] Why building referral partners with real estate agents should be in your business plan. [13:19] What is the answer to your biggest challenge in building consistency in your business? [15:45] Learn how teaching agent classes changes the face of your business. [19:32] Want to know how I know it works? Check out these success stories! Links and Resources: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep. 127 - Featured PRO Member of the Month Closes $1M from Teaching Agent Classes 18:28

6 years ago18:28

18:28

Welcome to the Mortgage Marketing Radio podcast episode #127. This is our FIRST ever Pro Member spotlight episode and we’re excited to do more. Welcome to the show Chani Morris! Relatively new in the industry and killing it after signing up for our Pro Membership. Chani has taken her natural skills and combined them with the strategy that we teach in the Pro Membership to create mortgage gold. In the 90-days that she has been a member, she has written over $1m in loans. Learn how she has changed her business with our immediately implementable strategies! Ready to do the same? Check out our Pro Membership today! In This Episode: [00:29] - Welcome back to this special episode of Mortgage Marketing Radio! [01:27] - This episode features one of our PRO members, Chani Morris, and her amazing success! [03:19] - Want to generate money quickly? Listen in to this tip from Geoff. [04:11] - Welcome our first member of the month to the show, Chani Morris! [05:04] - Chani has been a member since April and had her first agent class in May. [05:51] - Chani chats about the value she has found in the PRO membership. [06:51] - Why focus on agents over other facets in the industry? [09:13] - Learn how the PRO membership has impacted Chani’s business in 90 days. [10:45] - How Chani promotes and runs the classes she provides to agents and realtors. [12:20] - Chani’s classes keep her from having to do any cold calling. [14:13] - Feeling inspired? Check out the link to Mortgage Marketing Pro below! We can’t wait to see your success story on the podcast! Links and Resources: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep. 126: Why Cause Marketing is Good for Your Business and You 40:02

6 years ago40:02

40:02

Welcome to the Mortgage Marketing Radio podcast episode #126. Today’s guests are Caroline Pinal and Jessica Northrup. Caroline is one of the founders of Give Back Homes and Jessica is killing the mortgage space in Colorado. We discuss cause marketing and why it is good for your business. Jessica and Caroline team up to reveal how working in and with Give Back Homes has shaped their careers. Caroline is a co-founder of the foundation and has helped build hundreds of homes across the globe. Jessica is a real estate agent in Colorado who has worked to build the foundation’s presence in her area. Giving back is not only good for the soul, it’s also good for marketing. Millennials specifically are more highly in tune with companies that have a mission-based mindset and who are giving back. Tap into this growing market by showing that the bottom line is not your only concern. Tune in today to learn how cause marketing should be used to boost your authority and brand. Jessica and Caroline provide wonderful insight into the cause of Giving Back Homes and its impact on business and community. How to find Jessica: jessica@jessicanorthrup.com How to find Caroline: caroline@givebackhomes.com What you will learn in this episode: When used properly, cross-qualifying loans can build your credibility and authority in your market. (Wrong way: stealing loans) The old methods of sales like making phone calls, knocking on doors, and sending mailers still work. Set your standards high and make sure that those standards are kept by the people you’re working with. In This Episode: [00:31] - Welcome back to the show. I appreciate you using your time to listen to our podcast! [02:37] - Shout out to Jill & Rob Garrison of Michigan Mortgage - they share their thanks for this podcast. [03:22] - Shout out to listener AMedford2007! [04:11] - Today is my second time featuring Give Back Homes, and they are back to share how to give back and recharge. [06:24] - Guests today are Caroline Pinal with Give Back Homes and Jessica Northrup with Compass Real Estate. [08:05] - Caroline shares a bit about herself and her role with Give Back Homes [08:20] - Jessica discusses her rise within the corporate mortgage market. [09:25] - Caroline and Geoff do a quick recap of the last few years since speaking on the podcast. [10:07] - Jessica was introduced to Give Back Homes in 2016 through Ryan Seacrest. [11:28] - Jessica shares how her involvement with Give Back Homes feels different from her other charitable activities. [13:21] - How has the involvement with GBH affected branding? [15:36] - Caroline talks about the Bob Goff quote and its correlation to cause marketing. [18:01] - Jessica discusses how leveraging her work with GBH has helped generate closures. [21:42] - Millennials love to be involved with cause-related businesses. [25:37] - GBH makes it easy to get involved. [27:51] - Caroline reveals the new programs on the horizon for GBH. [30:15] - What is the mission of Give Back Homes? [32:00] - Caroline shares co-founder Blake’s story and how Give Back Homes was conceived. [34:42] - Share this podcast with your real estate agent and build that relationship. [36:09] - Check out for more information on the resources they provide for community outreach projects. Links and Resources: - Donate to Jessica’s next build day on August 9th in Colorado Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep. 125: How To Cross-Sell Listing Agents and Grow Your Referrals 1:08:05

6 years ago1:08:05

1:08:05

Welcome to the Mortgage Marketing Radio podcast episode #125. Today’s guest is Akshay (AK) Patel, a brand new mortgage lender who has built his business to over $40 million in loans in just two years. He talks about the methods, tips, and tricks he has used to move his business forward rapidly. AK and I met at the Mastermind Summit 2019 and got to spend an hour or so talking about his fast rise in the industry. He credits events like the Mastermind Summit for propelling his business forward. Networking and not being afraid to make the ask have been his strongest methods of generating leads and writing loans. Cross-selling, creating his own mastermind, and not being afraid to dig in and do the leg work are the methods AK has used to grow his influence and his credibility in the market. As many have said before him, the worst someone can do is tell you know. Don’t be afraid to make the ask and get your name out there. This episode is full of great nuggets. AK has truly rocketed to the top of the San Diego mortgage lending market and he spends an entire hour detailing how he did it. You will not want to miss this one. How to find Akshay: What you will learn in this episode: When used properly, cross-qualifying loans can build your credibility and authority in your market. (Wrong way: stealing loans) The old methods of sales like making phone calls, knocking on doors, and sending mailers still work. Set your standards high and make sure that those standards are kept by the people you’re working with. In This Episode: [00:31] - Welcome back to the show. We’re almost through June, are you on track? [01:35] - Want to grow your business? Talk to more people and get better at getting other people to choose you! [03:01] - Let me know where you’re at in your business right now! Email me: [03:56] - Learn how to grow your personal brand inside ! [08:22] - Today’s review is from Katie Shive - “Hands down the BEST podcast for mortgage marketing professionals!” [09:39] - AK takes us through a brief rundown of his mortgage marketing expertise and our topics for the day. [12:41] - Going to events and hosting his mastermind has opened up AK’s network and built his knowledge base. [22:59] - Don’t lead with the ask, lead with giving. [23:25] - AK shares foolproof way of responding when agents say they already have a lender. [27:29] - Use every opportunity to build your network with listing agents and buyer’s agents. [28:42] - Being a cross-qualifying lender increases exposure and authority with agents. [31:29] - Geoff had an alternative experience when selling his own house with his agent’s willingness to use a cross-qualifying lender. [34:01] - Build up the value that you add by being a cross-qualifying lender, don’t go into it trying to steal the loan. [37:26] - Be confident in your skills and you will attract confident, strong agents. [39:27] - Don’t be scared to do the basic things. Knocking on doors does work. [43:10] - Everything works some of the time, but not everything works for everyone. Do the things that work for your business. [45:58] - The primary source of business for AK is realtors. [48:10] - AK shares how he decides to add to his agent list and how high standards add value. [55:42] - What is the toughest part of ramping up the business? [58:12] - AK plans to learn how to use LinkedIn and create funnels to build up more of his business going forward. [1:01:17] - AK shares investing in mentors and coaching has helped his business grow so quickly. [1:02:39] - You can find AK on Instagram and give him a call: (858) 207-8436 [1:04:47] - If you liked the episode, you know what to do! Leave us some love. Links and Resources: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep 154: The Power of Content Marketing to Grow Your Business 48:51

6 years ago48:51

48:51

Today we’re talking to the one & only Neel Dhingra, he’s a real estate investor and mortgage banker with over 15 years in the business with an unmatched passion for digital marketing. We talk about abandoning outdated marketing techniques, deliberately trying to put yourself out of business, and how the rest of us can become modern originators through digital marketing. This episode gets strategic, so grab your notebooks! Episode Resources: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep 153: Closing 180 Loans per Year Working Only 40 Hours a Week 39:42

6 years ago39:42

39:42

Today we’re talking to Amy Wolff, the “social worker of mortgages” on cleaning up old teams, co-paying for Zillow leads, and her process for utilizing video to create an amazing customer experience. She’s got an honest heart for helping people, and we hope you enjoy this episode. Oh, and she also has a very healthy take on work/life balance! Episode Resources: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep 152: How to Become "A Digital Mayor" With Your Own Video Show 56:27

6 years ago56:27

56:27

This week I’m thrilled to bring you Jonathan McKinnies, I’ve been wanting to have him on the show for over a year now! In this episode we have a relevant, timely conversation about being a modern mortgage originator and how to develop a hyper-local personal brand so you too can become your own Digital Mayor. It’s actually much simpler than you might think… You won’t believe what he uses to film his videos! Episode Resources: Email him at Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep 151: Planning Your Best Year Ever: Lessons from a Billion-Dollar Producer 52:12

6 years ago52:12

52:12

It’s 2020, this marks the 5th year of Mortgage Marketing Radio and for that we have a very special guest returning to the show to help you plan the best year of your life. Today we’ll dive deep into Shashank Shekhar’s rise to success, how he’s funded over a billion dollars in fundings, business development & planning, and what having a personal brand means today. He gave some pretty surprising responses to common questions, so without further adieu let’s start this week’s show! Episode Resources: Email: Shashank@ArcusLending.com Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep 150: How To Know When to Hire Your First Assistant 42:11

6 years ago42:11

42:11

I have conversations all the time with Loan Originators who are thinking about bringing on an assistant. They realize they need some help to grow, but they haven’t made the leap yet... Which is why I’m excited about our special guest today - Dan Anchetta! He’s based out of Northern California, he’s done more than most in 3 short years so break out the notebooks as we unpack everything that led him to hire his first assistant and why it’s been so beneficial for his business. Episode Resources: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep 149: How to Stay Relevant in the Digital Era 40:46

6 years ago40:46

40:46

Today we’re talking to Phil Treadwell, he’s the VP of Development, a Regional Manager, a national speaker, and is the host of the Mortgage Marketing Expert Podcast. Phil and I had a great conversation on current events in the mortgage industry, how to deal with romanticizing business of the past, and what factors go into choosing a modern lender. I hope you enjoy this conversation as much as I did! Episode Resources: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep 148: Closing Over 800 Loans with The No. 1 Female-Led Mortgage Team in AZ 49:50

6 years ago49:50

49:50

My special guest today is Lizy Hoeffer, a senior LO with Guild Mortgage, who also happens to run THE #1 female-led mortgage team in Arizona. We talk about modern loan origination and how she’s created a digital presence through education, podcasting, and YouTube - which has helped her close 856 loans so far this year! Lizy is a rock star! But can you guess what her #1 source of business is? Listen in to find out! Episode Rescourses: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep 147: Going All-In on Mobile To Win Consumers and Capture Agents 38:50

6 years ago38:50

38:50

Today we’re chatting with Ben Teerlink, CEO and Founder of MobilityRe, about mobile apps for real estate. Ben speaks on how having a mobile first user experience decreases friction in the customer experience and how MobilityRe can increase the functionality in your business as a real estate agent or loan officer. Episode Resources: MobilityRe Phone: 855-858-0590 Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep 146: The Power of a Personal Brand to Grow Your Business 1:07:11

6 years ago1:07:11

1:07:11

Today we take a peek inside on the young new breed of modern mortgage originators. Our special guest is Eric Braun of the Long Island area in New York, we will discuss how he generates business with social media, his tactics of moving online to offline, and his Brew-Re events - mixing beers and real estate into professional networking. Listen in to defeat the loan officer average! Episode Resources: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep 145: The $200 Million Dollar Man on Building a High Trust Referral Business Closing 400 Loans 48:14

6 years ago48:14

48:14

On today's episode we have veteran producer Kory Kavanewsky from Coronado, California. We unpack his strategies on his traditional mortgage origination with trusted referral partner relationships. We also get into financial planners and Kory's achievement of being licensed in 25 different states! Episode Resources: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep: 144: How to Get Started, Build Your Brand and Get Business from Instagram 51:16

6 years ago51:16

51:16

Today we have owner of Berman Media PD, Michelle Berman. She is here to give us advice on building marketing campaigns, awareness, and referrals through Instagram. Being an expert in this platform along with a keen eye for helping real estate and mortgage professionals, listen in to hear what she has to say about using Instagram to build, grow, and monetize your business. Episode Resources: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep 143: Lessons In Achieving The #1 Spot for Closed Units Statewide 42:26

6 years ago42:26

42:26

My special guest today is Brian Case, join us as we unpack the tactics he’s used to generate abundant business for 22 years. We explore how he manages his team, utilization of BonBon, Lunch and Learns with agents, and his process of converting online applications into in-person meetings. We also touch on how he leverages homebot to get massive open rates, engagement, and referrals for himself and his realtor partners. Tune in now to hear advice from a top producer on workflow and result-oriented operations! Episode Resources: Email Brian - Or call him - 541-890-TIME Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep 142: Funding a Record $50-Million in a Single Month 1:00:43

6 years ago1:00:43

1:00:43

On today's episode we have a special guest and industry leader Ryan Hills here to tell the tale of achieving the impressive $50 million in 30 days. He reflects on using the asset of being particular about the people you let on your team, and having an aware strategy that reflects the next step in the market. Ryan encourages to have a good reliable group that will be able to help each other up along the way, as well as the advantages of social and video to boost and connect with your target market. Episode Resources: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep. 141 - The Art of Making Things Happen in Your Business and Life 1:00:53

6 years ago1:00:53

1:00:53

Today we have special guest, Steve Sims, and we dive into his enthusiastic take on the entrepreneurial and mortgage market, as well as some coaching insights. Steve delights in being a unique asset in a divided market of those stuck in the old ways, and those looking to change and communicate better within these progressing times. Steve encourages us in individuality, pushing people out of their comfort zone, and being transparent to get results in the modern mortgage market. Episode Resources: - GET 40% OFF, Use code: SIMSAOTC40 Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep. 140 - Featured PRO Members of the Month Funds 200+ Loans 57:03

6 years ago57:03

57:03

Today, we speak with Rob & Jill Garrison, this duo combines mortgage & branding excellence to attract agents and brokers in assisting them to obtain the best mortgage experiences. We explore their career paths in the mortgage business, fostering relationships with agents, participating with new businesses in their community, and utilization of online tools such as Homesnap app. Thank you for being an encouraging aspect in our community, and congratulations on being PRO Members of the Month! Episode Resources: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep #124: How to Get 75% of Your Total Closed Loans from Past Clients 56:39

6 years ago56:39

56:39

Welcome to the Mortgage Marketing Radio podcast episode #124. Today’s guest is Trevor Hammond an elite mortgage professional who has created a dialogue driven relationship business with his clients and referral partners that allows him the ability to work when and how he wants while still serving his customer. He loves getting one on one with clients and teaching them about money management and how their finances affect their home buying ability. Maintaining relationships with your closed clients is the most effective way to build long-term growth in your loan business. When you treat your closed clients as if they are a book of business, worthy of ongoing nurture and attention, they are more likely to continue working with you and refer business to you. Trevor shares his process for creating and maintaining long-term customers from the very first discovery call conversation. He sets the expectations for his clients that his services are available over the course of their lives. He starts the conversation early and continues to follow up over time to stay top of mind and retain his clients’ business. You won't want to miss this episode and all of the amazing follow-up tips Trevor shares that have led his company to closing 75% of their loans through repeat customers. Start treating your closed clients as if they are your customers for life and they will become lifetime clients. How to find Trevor: What you will learn in this episode: Getting in front of the customer and discussing their finances face to face is a key part of the lender/borrower relationship. Dial in and create sustainable and repeatable client onboarding processes. Help your client make decisions that create wealth for their family and they will continue to be your client over time. Treat your closed clients as if they were a book of business. Continue to nurture them over time. In This Episode: [00:56] - Welcome back to the show and shout out to Andrew C. for leaving a review. [01:46] - Shout out to Michelle, Jill, Rob, Liz, and Rob! It was great to hang out with you at the Mastermind Summit in Vegas! [02:37] - This episode is brought to you by the ! [05:22] - Welcome Trevor Hammond, an elite mortgage professional! [06:24] - Geoff provides a quick teaser of Trevor’s business programs, processes, and books. [08:21] - Trevor talks about his life and his new found love of the business through personal development. [10:07] - Trevor shares the things that he loves to do that make him the most money. [11:47] - How does the consumer react to face time with their mortgage broker? [16:35] - Trevor shares his process for nurturing and onboarding clients. [20:32] - Follow up is key - own it, be open to that, and automate this process. [22:29] - Include your client’s kids in the moving process - send them children’s books about moving. [23:03] - Trevor discusses the value of the Real Estate Report Card in mortgage lending and for consumers. [25:27] - Use video to reinforce the buyer purchase decision and sell yourself as an expert. [30:41] - We’ve got to be more intentional in architecting the client experience process. [33:41] - When you move the customer away from the rate talk and into the core value discussion, you’re more likely to close. [35:20] - Trevor explains the post-close process he uses with his customers and real estate agents to create repeat clients and ongoing partnerships. [41:24] - Learn how to let clients know that your relationship is not over after they close. [42:20] - Trevor shares his post-close touch points for client retention and engagement. [46:44] - Record an evergreen welcome video to automate one of the touch points. [48:44] - Trevor and Geoff dig into Trevor’s book and the impact it has had on his business. [51:54] - Geoff shares his goals for the conversation and Trevor shares how you can reach him. Links and Resources: Ready to grow your business in the new year? Check out the new which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content to help you succeed? Join our Facebook Group Finally, you can or to get all new episodes when they are released. Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep #123: What's Working Now With Facebook Ads and How to Partner With Agents for Lead Generation 1:13:32

6 years ago1:13:32

1:13:32

Welcome to the Mortgage Marketing Radio podcast episode #123. Today’s guest is Grant Wise a Facebook ads thought leader and expert. Grant is a serial entrepreneur and Founder of Real Estate Marketing University. He started in entrepreneurship at the tender age of 19 and has experienced all of the ups and downs of entrepreneurs twice his age. He left his construction businesses and made the move into real estate around the age of 21, and worked to bring digital marketing advantages to the agents his company worked with. He now trains and mentors real estate agents in all things digital marketing with a focus on Facebook ads. The key things you need to understand about running Facebook Ads. There’s no question that the landscape of Facebook ads has changed from what it looked like 5 years ago. Used to be, you could put up a Facebook ad with no other strategy and generate plenty of leads and clients because no one else was doing it. Now more people are using Facebook ads but only a handful are utilizing all of the steps appropriately. Lead generation is only the first step, retargeting is where you’ll find your clients in today’s ad world. The power of Facebook is that you can target the people who are aware of what they want. How to leverage Facebook to generate leads and add value to real estate agents. Loan officers benefit the most when they learn how to solve their realtor partner’s pain points. Grant discusses the five main pain points of realtors and how utilizing Facebook ads is the first step in solving them. Building relationships and maintaining those relationships is the key to successful partnerships with realtors and brokers. Grant and Geoff discuss quickly but in great depth the process by which Facebook ads lead to booked appointments and opportunities to build those relationships and partnerships. You won't want to miss this episode and all of the great Facebook ads nuggets Grant provides. Tune in and learn about the changing landscape of ads and how to make them work for you. How to find Grant: What you will learn in this episode: What the difference is between generating a lead and generating a client? What’s new at Facebook and how is it impacting Facebook ads? What type of Facebook ads exist and how to use them appropriately. How to succeed with Facebook ads. How to properly leverage Facebook to generate leads for real estate agents. In This Episode: [02:44] - Today’s guest is Grant Wise a Facebook Ads thought leader and expert and we are going to unpack all things Facebook ads. [05:49] - We are looking for a small group of people looking to get started in running ads that target the agents you want to work with. [08:57] - Grant and I dive into the show with a brief description of him and his accomplishments and how he got into Facebook ads. [15:20] - Grant shares information about the current landscape of his business and the client generation software he and his CTO created. [16:48] - We clarify the difference between a CRM and a CGS - client generation software. [18:29] - What is the difference between generating a lead and generating a client? [20:15] - Grant has been working in Facebook ads with realtors for more than 6years and he dives into his experience. [24:04] - We discuss whether or not Facebook ads are worth it with the amount of noise on social media. [28:26] - Grant gives his takeaways from reading Breakthrough Advertising and how it applies to real estate. [31:50] - Learn what not to do when you start using Facebook for marketing and how to create buyer personas within a specific niche. [36:02] - How does targeting work once you’ve identified your market and niche? [39:36] - 37% of the market is starting their home search online. [40:12] - We discuss where to start with Facebook ads and the fallacies around having to have a brand before investing in marketing. [42:19] - Build a brand through lead generation and growing your sphere of influence. [44:22] - If you need a listing immediately, start with a “fish in a barrel” strategy to create a listing frenzy. [46:39] - Is there a recommended minimum ad spend or budget? [47:27] - What goes into a good Facebook ad? [48:07] - What do we do with placements in the changing Facebook ad landscape? [50:08] - Quick tips on lead forms, landing pages, and videos. [50:58] - The ad formula has multiple steps at this point — it is now a complete campaign. [51:52] - The number that you are trying to find is the cost to acquire a customer so that you can determine your marketing budget. [53:42] - As a loan officer, work to learn the 5 main problems real estate agents feel they have and then help them solve it. [57:41] - How can loan officers work together with real estate agents and brokers to create Facebook ads. [1:00:04] - How do you separate ad spend? [1:00:42] - We discuss courses and ways in which Grant can help loan officers solve real estate agent problems and build partnerships to generate leads and customers. [1:04:12] - We teach the loan officer how to book appointments with realtors and building relationships, rather than simply selling to them. [1:06:51] - How do you stay away from bottom feeders and book legitimate partners? [1:08:25] - Find out more about Grant’s offer to help loan officers create appointments with realtor partners. [1:10:01] - Learn how to connect with Grant. Links and Resources: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep# 122: The Power of Habits to Change Your Life 34:02

6 years ago34:02

34:02

Real-Estate Home-Loan Agents Mortgage Marketing Coaching Customer Engagement This week on Mortgage Marketing Radio, Geoff talks about habits. And the power of taking a tactical approach to your habitual behavior. You will hear a little bit about Geoff’s upcoming book, and an awesome success story from a Mortgage Marketing PRO member. Atomic Habits and Your Identity The exploration of habits in this episode revolves around the ideas in James Clear’s book ‘Atomic Habits – Tiny Changes, Remarkable Results’. Geoff discusses some of the ideas that involve habit tracking. The main point is that small steps can be taken towards achieving larger goals and is often the only way to achieve meaningful results. We also look at how your identity and habits are closely connected and impact what you do or not. What you will learn in this episode: How to make real, positive changes to your habits Why your habits affect your self-image The Monthly Agent Masterminds The Mortgage Marketing PRO Membership A bit about Geoff’s upcoming book ‘Disrupt or Die’ Links from Todays Episode: Ready to grow your business in the new year? Check out the new which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content to help you succeed? Join our Facebook Group Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep# 121: How to Balance Agent Referrals with Buying Internet Leads 49:05

6 years ago49:05

49:05

This week’s guest is Blake Bianchi, up and coming Loan Consultant and an innovative young industry catalyst. Growing up, he was surrounded by family in the mortgage industry and was very familiar with the business. His father, John Bianchi, was one of the top producing loan originators in the country, and his father was one of Geoff’s early bosses during his time at Countrywide. At Blake’s first position in the industry as a Production Partner for one of the highest producing lenders in the company, he learned a lot and learned quickly. Through the knowledge Blake gained as a Production Partner he went on to become Loan Consultant at Caliber Home Loans, and currently works as an area manager for Loan Factory, Inc. Agent Referrals Buying Leads Brokers Co-Marketing Real Estate Loans Tracking Don’t know what platforms for lead purchasing are right for you? Or how to utilize them efficiently? Geoff plies Blake for information on his methodology on buying leads so you can make sense of it. The guys also dig into the advantages of consumer direct and how you should set up your CRM and conversion tracking before any ad spend. Consumer Direct Lead Generation Conversion Time CRM Pre-Approved Re-Financing The qualities of a good agent can be hard to identify when building a local network. Blake also goes over his objectives for when initially calling a lead, what it means to provide value to the client and how you can make your service more convenient. What you will learn in this episode: What is driving the resurgence of the broker? How do you build trust in a highly competitive market? What should you have in place before an ad-spend? What advantage is there in focusing on purchase leads, instead of re-finance leads? What to look for in an agent and why you should focus on building relationships. How niche markets present a means of success with less reliance on realtors. Links from Todays Episode: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep# 120: Welcome to the Marketing Rebellion! Why the Most Human Company Will Win. 53:09

6 years ago53:09

53:09

This week’s guest is Mark W. Schaefer. Mark is a globally recognized educator, business consultant, and author. Now Executive Director of U.S.-based Schaefer Marketing Solutions, Mark has worked in global sales, public relations, and marketing for nearly thirty years. His latest book ‘Marketing Rebellion – why the most human company will win’ provides an achievable and realistic framework to help you stay ahead of the curve by reimagining marketing. Why should businesses be built on human impressions instead of advertising impressions, what is driving this change? Mark and Geoff discuss how marketers should adjust to the changing tides as well as overall consumer perceptions and what it means to surrender control to the customer. It can be difficult to refrain from turning every piece of content your business creates into a branded overt marketing opportunity. However, the key to succeeding amidst this upheaval is creating an emotional connection with consumers, and that often means leaving the traditional sales pitch at the door. With customer loyalty and trust decreasing (and in some places gone completely), The onus is on the marketers to cater to the human needs of the consumer. Mark offers some useful tips on how to communicate in a more human way and talks about how we can alleviate the tangled mess that is the customer journey. We also look at a few case studies of companies with a human, forward thinking brand, in Jeff Bezos with Amazon and Tesla with Elon Musk. What you will learn in this episode: • What is the ‘Marketing Rebellion’ • Understanding the chasm between consumer and business perceptions • How to create loyalty with the empowered consumer • The difference between personal and personalization • How to communicate with your customers in a more human way Links from Today's Episode: Mark’s Website https://businessesgrow.com/ Marketing Rebellion – the most human company wins https://businessesgrow.com/rebellion/ The Business Grow Blog https://businessesgrow.com/blog/ The Marketing Companion Podcast https://businessesgrow.com/podcast-the-marketing-companion-2/ Contact Mark https://businessesgrow.com/contact/ Ready to grow your business in the new year? Check out the new Mortgage MarketingPRO membership (http://www.mortgagemarketing.pro/) which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content to help you succeed? Join our Facebook Group Here: https://www.facebook.com/groups/1689903481297200/ Finally, to get all new episodes when they are released, you can subscribe on: iTunes (https://itunes.apple.com/us/podcast/mortgage-marketing-radio/id1077458313?mt=2) or Stitcher http://www.stitcher.com/podcast/mortgage-marketing-radio iTunes (for iPhone) https://itunes.apple.com/us/podcast/mortgage-marketing-radio/id1077458313?mt=2 Stitcher (for Android) http://www.stitcher.com/podcast/mortgage-marketing-radio Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep# 119 How to Capitalize on The Growing Renovation Loan Trend 58:07

6 years ago58:07

58:07

This week on the show, we interview Jeff Onofrio and Scott Nicholson. Two experienced mortgage professionals who have expertise in the renovation sector. Jeff is a seasoned and licensed mortgage professional who has been in the business since 1998. He has been running a team of successful loan officers since 2007. Scott is a mortgage professional located in Yorba Linda, California who specializes in renovation loan programs and jumbo financing options. Geoff and our guests start the interview by going over why renovation is a great area to specialize in and Jeff talks briefly about how the renovation sector is affected less by rate fluctuations and market forces than other areas. Scott discusses why people often place too much importance on the condition of a house when considering renovation. The guys then talk about why renovation is such a great tool for first time home buyers, with some examples from Jeff and Scott that demonstrate the opportunities that renovation can afford you. Setting the table for the renovation pitch is a tricky task, Jeff and Scott discuss how best to broach the subject with agent referrals, educate them on the topic and when to not oversell the option. This leads on to a discussion on the importance of communication with agents and eventually difference in opinion on coaching versus learning on the job, which itself is useful. A few of the other subjects we cover in this episode are, how the markets are changing due to technology, how an aging housing infrastructure can affect those markets, the three main types of renovation financial product and why you need to pay attention to legislation changes in your market. Finally, our guests talk briefly about their own ventures and give some predictions for The Masters before signing off. What you will learn in this episode: Why renovation is more resilient to market conditions than other areas of real estate. Why renovation is a great tool for new home buyers. How to ‘set the table’ for a renovation loan pitch and how to broach the subject with agent referrals. The pros and cons of coaching versus learning on the job. What are the three types of renovation loans and how they differ. Links from Todays Episode: Jeff’s # - 609 217 0409 Scott’s # - 562-225-0769 Ready to grow your business in the new year? Check out the new which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content to help you succeed? Join our Facebook Group Finally, you can or to get all new episodes when they are released. (for iPhone) Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

Mortgage Marketing Radio

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Ep# 118: How this Loan Officer Went from 0 to 85 Million in Just Three Years With Personal Branding-Final 38:43

6 years ago38:43

38:43

This week on Mortgage Marketing Radio is special guest Alex McFadyen, "The Mortgage Pug". Alex’s story is a compelling one, he started his Mortgage Brokering business from scratch in Canada in 2015 and has grown to the point where throughout 2018, he helped over two hundred families buy a home for a total of 85 million dollars. Alex achieved this by creating a successful brand, a brand centred around his Pug and effective social marketing. The ins and outs of which, he explains in this interview. Amongst the insights contained in this episode are some gems from Alex about his methodology. He talks about why you should focus on what your team and you are doing, not the outcome of said actions, as the two may not correlate, often for years after the inception of your business. Controlling the outcome of your actions takes time, and Alex has only just started a more precision audit of his results. But with another year of doubled growth in the books, the writing might already be on the wall for the success of Alex’s methods. Other subjects Geoff and Alex cover are, focusing on your strengths and prioritizing your existing clients over new ones. Alex explains how his dog was always a topic of discussion for him and his friends, and when it came to figuring out a way for him to stand out from the crowd, his dog being the centre of his brand was the natural choice. Having a lovable pug as a centrepiece for your marketing is a bold decision, but it has served as a great catalyst for Alex’s explosive growth. Geoff and Alex go over some more social selling tactics, what works? and what doesn’t? With a mind for turning those faceless likes and followers in to real life connections and leads. Alex even does a thought exercise towards the end to give you an idea of why you should be utilizing social media. Links from Todays Episode: Alex’s Website - Alex’s Social Media – Ready to grow your business in the new year? Check out the new which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content to help you succeed? Join our Facebook Group Finally, you can or to get all new episodes when they are released. (for iPhone) Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep# 117: How This Agent Gets 70% of Closed Transactions from Her YouTube Channel 55:43

6 years ago55:43

55:43

When REALTOR® Karin Carr relocated to the Savannah, Georgia, area, she was faced with the hard reality of having to build up her client base from scratch. But instead of letting it get her down or scrambling to pay for leads, Karin rolled up her sleeves, picked up her smartphone, and started making videos for a YouTube channel. A lot of videos. And wow, has this superstar produced some impressive results. A mere one and a half years later, her YouTube channel produces an eyebrow-raising five leads a week. A stunning 70% of her closed transactions come from YouTube. And you know how much it costs her? Nada. Zero. Zilch. Karin believes firmly in the importance of organic leads, and she generates hers by focusing all her efforts on building a library of valuable real estate content on her YouTube channel. By using carefully selected keywords and focusing her videos on topics that are of interest to her targeted audience of local buyers and sellers, Karin is able to connect with clients who are already interested, clients who trust her and seek her out, clients who see her as a local expert and, sometimes, even a celebrity. In today’s episode, Karin confronts the often-daunting issue of self-image and having the guts to put your face in front of the camera, noting wisely the importance of desensitizing yourself by just doing it. She also chats about various steps in the YouTube video production process, including video editing, custom thumbnails, and content production schedules. IN THIS EPISODE YOU’LL LEARN: How you can generate organic leads as a real estate agent Why it’s important to just dive in with your marketing and not overthink it How YouTube is superior to Facebook when it comes to online marketing How to overcome issues you might have about being in front of the camera What tools Karin used when she started recording her videos Karin’s top tip for getting started in making YouTube videos Why YouTube’s conversion rate is so much higher than Facebook’s Tips on how to interact with video viewers How Karin uses keywords to guide her video production process and up her view count Karin’s tips and suggestions for the video editing process How Karin approaches the content production process each month Karin’s tips for using custom thumbnails to increase video views Why Karin believes you should stick with one social media platform for building your personal brand and content LINKS FROM TODAY’S EPISODE Ready to grow your business in the new year? Check out the new which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content to help you succeed? Join our Facebook Group Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #116: How to Be "The Digital Mayor" and Sell a Home Every Week 44:40

6 years ago44:40

44:40

Having put in 17 years as a real estate agent in the Silicon Valley (one of the fastest markets in the world), Alex Wang has been around the block a time or two when it comes to understanding the world of real estate — and his experience shows in his numbers. In 2018 alone, Alex made 56 transactions for a whopping $80 million in sales, a jaw-dropping half of which was generated online. Wow. Just wow. As the Real Estate Evangelist, Alex has a deep passion for the real estate profession, and he’s a firm believer in the value of being “The Digital Mayor.” Alex works towards this goal in his Palo Alto market by producing authentic content that he uses across a variety of online platforms, going so far as to hire a videographer to follow him for a year to chronicle the daily life of a real estate agent. Emphasizing the need to be real and individualize yourself online, Alex believes that a well-developed personal brand and regular community interaction on social media will go far in helping you stay top-of-mind with clients. In today’s episode, Alex discusses the multiple marketing methods available for real estate agents and shares why he thinks an online presence is key — from social media and a personal website to Yelp and Google My Business. He also candidly outlines how a focus on building relationships can help you beat out the big names of the real estate industry in your local area. IN THIS EPISODE YOU’LL LEARN: How to be authentic in the online content that you produce Why it’s important to take your real estate farming game to the online arena How to choose the best way to market your real estate brand What social proof is and why’s it’s important to your success in the real estate world Why your website needs to reflect your personal brand How to build credibility and social proof on Google My Business How to get customers and clients to leave you reviews Why building an online presence is about more than just lead conversion How to differentiate your real estate presence from big-name competitors in your local market LINKS FROM TODAY’S EPISODE Ready to grow your business in the new year? Check out the new which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content to help you succeed? Join our Facebook Group Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #115: How To Grow Your Influence and Get Leads on LinkedIn 53:07

6 years ago53:07

53:07

This week, Mortgage Marketing Radio features an interview with Judi Fox. Judi has, over the course of 2018, amassed over 3 million views on LinkedIn and is one of the pioneering video content strategists that specializes on the platform. Judi has twenty years’ experience working with fortune 500 companies, runs her own podcast and is also a coach and a speaker. The explosion in popularity that LinkedIn has seen over the last couple of years is thanks to a few main factors. Judi and Geoff discuss some of these recent changes, such as being bought by Microsoft and adding native video functionality. Judi also shares her thoughts on the importance of likes versus comments across different platforms and why you should always spend time in the comments sections of yours and other people’s content. Geoff and Judi reiterate several times in this episode that volume is less important than creating meaningful connections. Geoff and Judi cover a wide variety of topics related to LinkedIn and marketing yourself digitally. Such as what metrics you should prioritize to gauge your efficacy, why you should spend time in the comments section and what are some important things to consider when producing video on the platform. As a specialist who focuses on LinkedIn, Judi is a great resource to learn from about best practices on the platform. In the Professional world, LinkedIn is the primary digital networking tool across most industries and sectors, so making use of it is vital in todays paradigm. Judi explains some ways to get your feet wet if you are new to the platform, and also some methods that veterans of the platform utilize. Finally, Geoff and Judi talk a bit about voice memos and automated messaging, and we come back to the recurring theme of quality versus quantity, which one should you prioritize, and when. LINKS FROM TODAY’S EPISODE Ready to grow your business in the new year? Check out the new which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content to help you succeed? Join our Facebook Group Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #114: The Resurgence of the Independent Mortgage Broker 1:03:33

6 years ago1:03:33

1:03:33

Anthony Casa is a mover and a shaker. He’s gone to bat against the big boys and won. He’s received lawsuit threats from the largest banks in the country and refused to back down, even though he was only 32 years old at the time, had four children at home, and had everything to lose. Anthony got into the mortgage business at the tender age of 18 and founded Garden State Home Loans less than a decade later. He has since become a champion of the independent broker and loan originator and is paving the way for brokers to be prepared for the disruptions that will inevitably come to the industry. He believes in embracing change to stay ahead of the curve and recognizes that to stay relevant and competitive, independent brokers need social support, tools to increase efficiency, and methods for retaining customer. Anthony has given a blueprint for all these in the form of BRAWL, AIME, and ARIVE. [smart_track_player url="http://traffic.libsyn.com/mortgagemarketingradio/Episode_113_Audio.mp3" social_gplus="false" social_linkedin="true" social_email="true" ] IN THIS EPISODE YOU’LL LEARN: About Anthony’s work history About AIME About Garden State Home Loans’ record-setting month About BRAWL LINKS FROM TODAY’S EPISODE Ready to grow your business in the new year? Check out the new which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content to help you succeed? Join our Facebook Group Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #113: Building an $80 Million Dollar, 100% Referral Business 51:28

6 years ago51:28

51:28

A few years ago, Rob was bored with his job and new something and to change. He set aside some distractions, joined Guaranteed Rates, and determined to get himself out of his comfort zone every day. That’s when things started to change. Rob’s business doubled the first year. By employing time-saving systems and getting out of the office to build relationships with REALTORS®, he built up a network of agents, and referrals now comprise nearly 100% of his business. He doesn’t take these business relationships lightly. In fact, he refers to his core, loyal relators as partners and friends. These reliable relationships are helping him sleep easy at night. With the threat of a future Zillow mortgage company looming large, Rob recognizes that the real estate and lending market is still largely local and is far from being automated. Having a local presence and having real friends in the REALTOR® space can make all the difference. IN THIS EPISODE YOU’LL LEARN: About Rob’s lending history Why Rob makes a priority of the inbox-zero goal each day How Rob cultivates and nurtures relationships with REALTORS® Why Rob is working to get reviews on Zillow but is not overly concerned about being displaced by a future Zillow mortgage company LINKS FROM TODAY’S EPISODE Email Rob at wishnick@rate.com Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #112: Lessons in Going From $24 Million to Over $100 Million in Less than Five Years 52:42

6 years ago52:42

52:42

With 18 years of experience, Nicole Rueth isn’t new to the mortgage lending field, but it wasn’t until recently that she kicked her game up a notch. And kick it up she did -- in rock star fashion. In less than five years, this self-described data geek catapulted her business from $24 million to over $100 million (say what?), and her numbers keep rising each year. You go, girl. Nicole swears by the importance of choosing your lane or passion. This wholehearted commitment allows her to focus completely on her goal of helping clients build wealth through real estate. Just as important, education and classes play a key role in enabling Nicole to serve as an indispensable guide for clients seeking to navigate their real estate journey. In today’s episode, Nicole shares how she chose her lane and how mentors have played -- and continue to play -- a key role in helping her go “all in.” We also see how being authentic and producing relevant content helps her stay top-of-mind with the real estate agents she works with. IN THIS EPISODE YOU’LL LEARN: How to discover your area of expertise within the field of mortgage lending Why it’s important for you to stay focused and resist the temptation of shiny pennies How mentors can help you up your LO game Why you don’t have to love being in front of the camera to produce high-quality video content Why being relational is essential to your long-term success as a loan officer Why numbers don’t lie and how you can put that fact to work for you in 2019 Tips on types of content to include on your YouTube channel LINKS FROM TODAY’S EPISODE Ready to grow your business in the new year? Check out the new which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content to help you succeed? Join our Facebook Group Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #111: How Homebot drives Repeat and Referral Business by Helping Your Clients Build Wealth 46:36

6 years ago46:36

46:36

Like it or not, Zillow has become the place to go to find property values. But you can easily change that within your sphere of influence with the help of Homebot. Imagine producing a monthly digest emailed to your clients that scratches their itches for checking on property values, keeping track of the equity they have in their properties, and answering questions before they even think to ask them. Sounds great, right? But who’s got time for that? Homebot emails these digests on your behalf. The only time investment required on your part is the initial setup and then time spent following up with interested clients. Homebot, winner of the 2018 Realogy Innovator of the Year award, keeps loan officers top of mind for both clients and REALTORS® almost effortlessly. IN THIS EPISODE YOU’LL LEARN: About Homebot How Homebot helps loan officers stay connected with agents and previous clients Why clients appreciate Homebot How you can track engagement within Homebot About the AI award Homebot recently won LINKS FROM TODAY’S EPISODE Free video tutorial at Ready to grow your business in the new year? Check out the new which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content to help you succeed? Join our Facebook Group Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #110: Going Digital + Local to Reach Consumers First and Win More Agent Referrals 51:28

6 years ago51:28

51:28

Disruption is all around us. Yes, It’s even coming to the home lending industry. Is a ‘bot going to take my job? Are Zillow and Amazon going to enter the lending space? How can I protect myself and my team? Clayton Collins of HousingWire has a two-fold prescription to help successful lenders prepare for a technological disruption. One, cultivate a digital presence and, two, build local expertise and local relationships. Having local knowledge and real-world relationships...well, it’s very difficult for technology to compete in those areas. In today’s episode you’ll learn about HousingWire’s resources for lenders and about their upcoming Engage.Marketing Event in Charlotte. I plan to be there! [smart_track_player url="http://traffic.libsyn.com/mortgagemarketingradio/Episode_110_Audio.mp3" social_gplus="false" social_linkedin="true" social_email="true" ] IN THIS EPISODE YOU’LL LEARN: About HousingWire About the importance about reaching the borrower first Shifts coming to the mortgage industry Clayton’s opinion about Zillow’s impact on the lending space How first-time home buyers will impact the 2019 market Why it's important to diversify and not have all your eggs in one basket Why it's important to know what your referrals and partners value LINKS FROM TODAY’S EPISODE Ready to grow your business in the new year? Check out the new which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content to help you succeed? Join our Facebook Group Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #94: Making the Shift...How a $3 Billion Dollar Originator Goes from Old School to Modern Marketer 52:41

7 years ago52:41

52:41

Our special guest on this episode is . With over 28 years of industry experience and over $3 billion in closed residential mortgages; The Jaffe Team has been consistently ranked in the Top 100 Mortgage Originators in the country for the last 19 years (out of 300,000). David candidly shares his journey of ups and downs over the past 28 years and how he's pivoting his business to adjust for the market shift and becoming a modern Mortgage Originator. Biggest takeaways you don’t want to miss and links mentioned How David is Re-inventing himself Getting Over Your Fear of Video Preparing for the New Market Getting Real With Your Database Building Your Team Connect With David By the way if you’re looking for additional training and support to build your online presence and grow your business, we just our brand new which helps you get more Agent referrals, convert more clients and build your online presence. Want more good stuff? . If you enjoyed this episode, please share with your colleagues & friends and leave a comment below letting us know what you thought. Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep#93: Build Your Audience and Go Consumer Direct with Your Own Alexa Flash Briefing 53:04

7 years ago53:04

53:04

The future of voice is search. Do have any of the Alexa suite of voice activated "smart speakers" in your home or office? How many times per week are you asking Alexa for information? Our special guests and are the co-founders of and they're helping Real Estate and Mortgage professionals launch disruptive marketing, direct to consumers homes! Imagine consumers getting the latest market updates, home-buying tips or community news from YOU - right in their home as an Alexa Flash Briefing. What's an Alexa Flash Briefing you ask? Tune in to this episode to learn more! Biggest takeaways you don’t want to miss and links mentioned What is an Alexa Flash Briefing? The Future if Search is Voice Setting Up Your Alexa Flash Briefing Disruptive Marketing Examples Check Out HomeyPoints Website Reserve Your Zip Code By the way if you’re looking for additional training and support to build your online presence and grow your business, we just our brand new which helps you get more Agent referrals, convert more clients and build your online presence. Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #92: How to Fire Bad Agents, Rebuild and Become the #1 Purchase Lender in Illinois 1:03:37

7 years ago1:03:37

1:03:37

My guest this week is ; EVP of National Sales with Guaranteed Rate out of Chicago. Every single month Sam closes over 50 transactions. I believe last month it was 59 transactions. He is the only originator on his team. He does have a support team but originates 100% of his loans. We'll talk a little bit about scaling to build a team. Back in 2008 during the mortgage meltdown, Sam still did $82 Million in closed loans. What he realized was that if we going to truly build a business he enjoyed, he would have to start over. So he fired a majority of agents that he worked with because they didn't appreciate the value proposition that he was bringing to the table. Sam set a 12 month goal to meet an Agent a day for 365 days. When he got to number forty eight he was already so busy he had to stop because he had so much business coming in. His goal now is to get to 100 closed purchase loans per month. So we're going to talk about Agents being a primary source of his business. This is a a coaching session on how to build a strong referral base largely from real estate agents. And I know you're going to like this episode. Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #91: How Pop-By's and Big Events Help This Top Loan Officer Close 206 Loans Special Guest: Michelle Oddo 58:12

7 years ago58:12

58:12

is an award winning Five Star mortgage professional seven years in a row. She's with out of Denver Colorado and is consistently ranked among the Top 1% percent a in production, funding 206 units in 2017. Her main source of business is real estate agents. And what we unpack on this episode is the unique things she does to stay top of mind to work with only those agents that she enjoys working with and how she puts together different strategies to activate those relationships. You're also going to hear about direct mail. That's right, direct mail. What she calls 100 cheesy gifts things that she sends to Realtors and other referral partners to drive business, get meetings and to build loyalty. Really funny cool ideas in here. Want to learn more about the Mortgage MarketingPRO Membership? Check out the details here: Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #90: How to Build Trust Quickly, Convert More Leads and Grow Your Business With Video 45:27

7 years ago45:27

45:27

Question: If you were in front of more people more often, able to get in front of more referral partners and prospects to have a deeper, more meaningful connection; would you be closing more business? If you're already good at delivering your value proposition you just need to be able to be in front of more people and present your value proposition more often. We can only be so many places at once. Today I am thrilled to bring you my special guest the Chief Marketing Officer for . BombBomb is a platform and distribution platform that helps you build trust build connection. You'll hear Steve talk about how video is the next best thing to be in there in person and there's lots of resources available for you in the show notes. By the way if you're looking for additional training and support to build your online presence and grow your business, we just our brand new which helps you get more Agent referrals, convert more clients and build your online presence. Want more good stuff? . Join Here: bit.ly/2NHCtW8 Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #89: A Revealing Look Inside the Business of a $150 Million Dollar Producer 55:53

7 years ago55:53

55:53

My special guest today is . He's with Guild Mortgage and he lives in the Pacific Northwest Seattle area. He's a Very impressive individual. Oleg consistently ranks in the over $150 million dollar club and in 2017 closed 627 loans. I asked them how much of that is his own personal production and he said 100 percent. Yes he has a support team but he personally originated 627 loans. Oleg shares his story of how he transitioned from a call center to a relationship based mortgage professional. He also shares his view on what Loan Officers must do to garner business from Agents in the new market we've entered. As Oleg says, leads can cure most business problems. We'll talk about lead generation, competing in a tight rate market and how to increase your lead conversion. P.S. Want to learn more about being a PRO Member? Check out the Mortgage Marketing Institute PRO membership . Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #88: How to Break Into the Financial Planner Market and Diversify Your Business 48:13

7 years ago48:13

48:13

My special guest is , CEO of Apex Home Loans out of Rockville Maryland. He is among the top 1% of mortgage bankers nation wide and Craig has received the 40 Under 40 award. His company has been recognized throughout greater Maryland area as one of the Best Companies to Work for and is consistently ranked among the top 100 mortgage originators in the country. Craig has two main pillars of business as referral partners. Financial Advisors and Realtors. We're talking about Financial Advisors and how to find them, how to approach them, how to be more successful in presenting yourself to financial advisors. The the biggest reason why most Loan Officers don't pursue financial advisers is they don't know what to say. If you enjoyed this weeks episode, leave a comment or rating. I appreciate you! P.S. If you're looking for more training on how to become a modern mortgage originator, get more referrals and build your online brand; check out . Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #87: How to Build an Audience and Grow Your Agent Referrals by Teaching Agent Classes 38:01

7 years ago38:01

38:01

My special guest on today's episode is ; the DC Title Guy. Wade was actually the very first guest I had on this podcast back in 2016. This episode is an update to catch up and see what's going on in his business since we last spoke in 2016. Wade has continued to leverage his educational approach to deliver value and become essentially a coach for Real Estate Agents, helping them grow their business. So I asked Wade what his #1 source of business is and he said . What does Wade teach Agents? How to get started with YouTube, video marketing, business planning, social media and other relevant topics that help Agents grow their business. Wade doesn't make cold calls. He makes warm calls because he's known in his area as The DC Title Guy who teaches classes, educates and adds value. When he calls Agents, it's a welcome "hi Wade" call vs. "yeah I'm busy...what do you want?" Biggest takeaways you don’t want to miss and links mentioned Check Out Wade's How to Build Your Tribe of Fans How to Attract Agents With Education and Value Wade's Educational Based If you enjoyed this episode, please share with your colleagues & friends and leave a comment below letting us know what you thought. Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #86: Getting Your Clients and Referral Partners to Go from Casual to Committed 57:29

7 years ago57:29

57:29

This week's special guest out of my hometown of Boston Massachusetts. Rick is a Senior Mortgage Planner with in Framingham Massachusetts. Rick's part of the billion dollar club. That means in his career he surpassed the billion dollar mark of career originations. Rick is doing some amazing things out there and we talk about on this a couple of key things he does. One is past client reviews or annual mortgage reviews. Rick is generating anywhere from two to four loans per month just from his past database, sending out an e-mail and a voice broadcast. Amazing! Next you'll hear Rick's concept for real estate Agent mastermind's. This is brilliant. If you're looking for a way to get aligned with top producing Agents in your local market listen up! And lastly we talk about something that's really cool Rick created called The . There's links in the show notes for everything we talk about. The is a concept that Rick is bringing to the real estate agents in his local market to teach them how to fish; helping them get referrals from vendors and affiliates. Rick will unpack his concept of the and the Ambassador program. He's looking for additional Ambassadors around the country to take the into your local market. Feed a man a fish, you feed him for a day. Teach a man to fish you feed him for a lifetime. Appreciate you being here as always. Feel free to leave your comments or podcast review. Let's get into this week's show. Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #85: Getting Buyers to Commit and Reduce Rate Shopping 48:29

7 years ago48:29

48:29

My very special guest is Vice President of Cornerstone Home Lending out of Santa Barbara California. Lots of respect for Kelly and what she's built over the last 22 years as a mortgage professional. In the past four years alone, Kelly has closed over $400 million dollars in loans. Let me say that again. In the past four years alone, Kelly has closed over $400 million dollars in loans, ranking her in the Scotsman Guide top 125 Originators is in the nation. I think what's cool is the take away from Kelly is that is that she is true to herself. She wants to be authentic. She's built her business around the things that keep her true to herself and that she truly enjoys doing. On this episode we're going to unpack a couple of really cool things. Number one Kelly has built a team and as you may notice that's kind of a growing trend in the mortgage space much like it has been in the real estate space for some time. We're going to talk a little bit about how she leverages her team to optimize her business and deliver the world class borrower experience. One thing that stands out for me is her Approved Buyer Advantage how she makes sure that clients are motivated, engaged and committed. Love the conversation we have with A fabulous person and an incredible top producer so let's just get into the episode. If you're enjoying the podcast, please tell a friend or colleague and leave us a review on iTunes or wherever you're listening. Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #84: How a "Real" Facebook Marketing Ninja Generated Over 50,000 Leads and $100 Million in Sales for His Real Estate and Mortgage Clients 58:53

7 years ago58:53

58:53

My special guest this week is Facebook marketing strategist coach and consultant. . Travis might be the best kept secret in the mortgage space. I was introduced to Travis at a conference I was attending and hear about him doing all these incredible things when it comes to Facebook. Building audiences, creating leads and really having a deeper understanding of online consumer psychology. We're going to dive into lots of different things in here from ad creation to creating seller and buyer funnels, understanding your audience demographics and leveraging Custom Audiences. Then we dive into the ad optimization strategies that go into having a successful Facebook ad campaign vs wasting time and money. Biggest takeaways you don’t want to miss and links mentioned Building Your Ideal Target Audience on Facebook Knowing Your Facebook Ad Relevancy Rate What Are Facebook Canvas Ads? Priming, Reminding and Retargeting The Latest Updates with Facebook Targeting Options If you enjoyed this episode, please share with your colleagues & friends and leave a comment below letting us know what you thought. Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #83:How to Get Found Online, Attract Consumers and Win More Deals With Local Search 48:18

7 years ago48:18

48:18

My special guest on this episode is . Shane is head of industry and General Manager for financial services at He's a published author award winning speaker and his research has been featured by leading advisory firms such as Forrester and Gartner. With 18 years of experience in financial services and high tech, Shane knows his stuff. Many of us are not necessarily adapting to the market changes and in this conversation we talk about the as he calls it; the next generation customer journey and how the loan officer experience integrates into that. It's all about local search and we're going to unpack that topic and share some examples to help you get found online and get more consumer direct business. Biggest takeaways you don’t want to miss and links mentioned The Keys to Success for Thriving in the New Digital Landscape Getting Found in Google Local Search Three Steps to Having a Professional Online Presence What is Google My Business and How do You Benefit Learn More About Yext If you enjoyed this episode, please share with your colleagues & friends and leave a comment below letting us know what you thought. Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #82: The Truth About Money 50:33

7 years ago50:33

50:33

My special guest today has worked every day for over thirty years to teach people about personal finance. He's widely regarded as one of the nation's top Financial Advisors having been named in 2016 among the country's top ten Wealth Advisors by Forbes magazine. Barron's selected him as the nation's number one independent financial adviser three times and one of the 10 most influential figures in the investment advisory field today. I'm talking about the Founder and Executive Chairman of . Ric is the Author of on personal life on personal finance including his #1 New York Times best selling book . Today employs 161 Financial Advisers serving more than 36,000 families in 43 offices across the country, managing over $21 Billion in assets. Biggest takeaways you don’t want to miss and links mentioned: 11 Reasons You Should Carry a Big, Long Mortgage () The Future of Mortgage Planning Professionals How to Differentiate and Win With Financial Education The Truth About Your Future (Must Listen to This!) Teaming Up With Edelman Financial to Grow Your Business Email Ric Here: If you enjoyed this episode, please share with your colleagues & friends and leave a comment below letting us know what you thought. Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #81: Tim Braheem on Going from Conversion to Connection 58:28

7 years ago58:28

58:28

This is a special episode for me and I'm confident it will be for you as well. My special guest is . If there's one word to describe Tim, it's authenticity. Have you ever been around somebody and they make you feel better, think clearer and understand the truth about what's really important. For me, that person is . Do you want a career you enjoy? One that you look forward to going to every day build really meaningful relationships with real estate agents and anybody else you would want to build those relationships with? If you're looking to live an authentic life and be true to yourself business, this podcast may hold something for you. In terms of annual production from 1997 to 2004; Tim was consistently ranked among the top 50 loan officers in the country. In 2004 at his peak, Tim closed an astounding 676 loans for over two hundred thirty six million in volume, ranking him number 26 in the U.S. out of 400,000. Loan officers. Because of Tim's achievements, Mortgage Originator Magazine inducted him into their Loan Officer Hall of Fame of which only seven loan officers have been ever inducted into. Tim's went on to become a co-founder of Loan Toolbox which was one of the greatest online resources for training, tools, support and coaching to help us all get better and become more effective Mortgage Originators. Tim is now the CEO and founder of once again impacting lives, helping people to live a life they perhaps thought once was impossible. Biggest takeaways you don’t want to miss and links mentioned: How to Be More Intentional and Get Better Results Connecting vs Converting: What People Really Want If you enjoyed this episode, please share with your colleagues & friends and leave a comment below letting us know what you thought. Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #80: How to Automate Your Mortgage Business to Close Loans Faster, Deliver a World Class Borrower Experience and Impress Referral Partners 29:21

7 years ago29:21

29:21

My special guest today is Dave Simms. He's the CEO of , an industry leading mortgage automation and point of sale solution. Do you want to fully automate your mortgage business? Check out . You want to create a smooth and simple borrower experience? Prospects, leads, minimize headaches, to reduce the communication back and forth. has everything you want. From a point of sale mobile friendly portal to provide web based access for your borrowers to interact with their loan. From application to clear to close. A really simple easy to use interface. Documentation, e-signatures, integration with your LOS. All in one single easy to use system that fits in the palm of your hand. That's right, your mobile phone. We're also talking about good communication on this episode. That's one of the hallmarks of creating a world class customer experience, is good communication. Influencing the borrower experience, and your referral partners to keep them sending business your way. is packed with easily customizable and automated communication milestone solutions. For your borrowers, your referral partners, and anybody else involved in the transaction. They also have a really cool, smooth polished digital 1003 to increase submission rates and conversion rates. Totally secure. And then of course, integrations up the wazoo. So if you're interested in automating, streamlining, putting processes in your business to help you close loans faster, make borrowers happier and impress referral partners? Check out . We have a special link to Floify, I'm gonna put it in the show notes, but for those listeners that want to check out more, it's www.floify.com/mortgagemarketingradio. And you're going to get a 25% discount off your first four months of service! Biggest takeaways you don’t want to miss and links mentioned: How to Keep Borrowers Engaged in the Process Why a Mortgage Point of Sale Is Essential How to Automate Borrower and Agent Communication How to Leverage Floify to Close Loans Faster Delivering a Mobile Friendly Modern Mortgage Experience If you enjoyed this episode, please share with your colleagues & friends and leave a comment below letting us know what you thought. Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #109: Using Agent Classes, Video, and Personal Branding to Close 160 Loans 47:54

6 years ago47:54

47:54

Kathryn Pedersen is a 15-year veteran in the loan officer business, and her numbers speak for themselves: She does twice the volume (yes, twice) of her next closest competitor in her local area. That’s some serious hustle. Serving as the face of her business, Kathryn embraces the opportunity to connect with clients, both past and present. She does this in a multitude of ways -- agent classes, high-quality video content on social media, thorough and effective personal branding, even giving out hand warmers to clients in the grocery store. As Kathryn warmly points out, having a real desire to help others is at the heart of being a successful loan officer. Showing this through a personal touch is a key in helping deepen a long-term connection with clients -- one that will keep them coming back. In this episode, she explains how. We also learn some of Kathryn’s other best practices, including her strategies for building her brand, winning the Google war (she consistently comes up in the top three results in a Google search), and being ethical and true to yourself in a small town. IN THIS EPISODE YOU’LL LEARN: Why connecting with clients and having a real desire to help them is such an important part of Kathryn’s success Why friendly is the way to go when it comes to competition in a small town How providing carefully curated monthly CE classes positions Kathryn as the go-to local expert in the lending field How to maintain meaningful communication with past clients What concrete steps you can take to win the Google war What role video plays in building your brand Why CE classes are critical in helping convert agents to referral partners How getting out there and getting involved in other communities and ideas can transform your loan business What personal characteristics are key when it comes to working in small-town lending Ideas for nurturing a personal connection with clients LINKS FROM TODAY’S EPISODE Ready to grow your business in the new year? Check out the new which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content to help you succeed? Join our Facebook Group Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #108: How to Get 10 Meaningful Engagement's with Agents Every Day 51:07

6 years ago51:07

51:07

Bill has been a top producer since 2012 and shows no sign of slowing down. His latest addition to his repertoire -- which includes monthly CE classes and a weekly video emailed to his list -- is making contact with 10 agents a day. These aren’t cold calls but touchpoints with existing contacts. Ten. each. day. As Bill reminds us, there are a hundred reasons to contact agents. This “chore” doesn’t need to feel unnatural or pushy. In today’s episode, he explains how. We also learn how Bill uses classes, events, and old-fashioned hustle -- especially around the holidays -- to attract prospects. IN THIS EPISODE YOU’LL LEARN: How providing monthly CE classes keeps Bill top of mind How to make 10 agent contacts a day in a naturnal, non-pushy way Why it pays to work around the holidays when others are taking time off Why it’s important to give back to your community Why, when it comes to video, you’ve got to just do it and know that it will get better and easier over time Why word-of-mouth reviews are not enough Ideas for connecting and engaging with agents LINKS FROM TODAY’S EPISODE Email Bill at WMurphy@FairwayMC.com Ready to grow your business in the new year? Check out the new which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content to help you succeed? Join our Facebook Group Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #107: How to Get Alerted the Moment Your Leads are Ready for a Home Loan 50:05

6 years ago50:05

50:05

Sales Boomerang is an automated digital service that gleans data from multiple databases and pings you when life events happen in the lives of your borrowers — when they’re looking to move, when they have a baby, when their credit score reaches an important threshold. IN THIS EPISODE YOU’LL LEARN: How Sales Boomerang aligns the interests of borrowers and lenders Some talking points to help you feel not like “Big Brother” but like the truly helpful brother everyone wants to have How Sales Boomerang helps you salvage missed opportunities…or at least bring them to people’s attention How this product can give LOs confidence about approaching your contacts How you can improve relations with REALTORS® LINKS FROM TODAY’S EPISODE Ready to grow your business in the new year? Check out the new which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content to help you succeed? Join our Facebook Group Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #106: The Power of Identity The #1 Secret to Achieving Your Goals 50:52

6 years ago50:52

50:52

Did you make New Year’s resolutions for 2019? How’s it going? If you’ve already fallen off track, you’re not alone. Research shows that 92% of resolutions are broken by the third week of January! But it doesn’t have to be that way. The problem is we’ve been going about pursuing goals and self-improvement all wrong. Contrary to what many would have you believe, it’s not about working harder; it’s not about making lists. The key is in our internal paradigms and in what we subconsciously believe about ourselves. In today’s episode Jim Fortin pulls the curtain back and exposes how our subconscious mind impacts virtually every area of our lives. He also explains the process of how to create lasting success and finally achieve the life you want to live. IN THIS EPISODE YOU’LL LEARN: Why you’ve struggled to meet your own goals in the past Why your identity is the key to unlocking your potential Why our conscious mind is not strong enough to overrule what our subconscious believes Tools for changing your subconscious beliefs Why it’s so hard to break bad habits and how to set yourself up for success Why self-integrity matters LINKS FROM TODAY’S EPISODE Jim on and Ready to grow your business in the new year? Check out the new which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content to help you succeed? Join our Facebook Group Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #105: How Kelly Zitlow Uses Video to Build Trust and Close 232 Loans 45:51

6 years ago45:51

45:51

My special guest for Episode #105 is with Cornerstone Home Mortgage in Phoenix, AZ. She's consistently ranked amongst the top 200 mortgage loan professionals in the country. In 2018 Kelly closed 232 loans for $60 Million. Kelly has built a powerful personal brand using video to build trust and grow her personal loan volume. Today we're with Kelly about talking all things video marketing. How to get started with video marketing, getting over your fear, what to talk about, equipment to use and more. Kelly has 464 subscribers to her YouTube and over 150 videos so far. Biggest takeaways and links: Getting Past Your Fear of Video What Should You Say? Kelly's Video Process for Good Content Ready to grow your business in the new year? Check out the new which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content to help you succeed? Join our Facebook Group Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #104: Using Events to Close 327 Loans, Drive Agent Referrals and Explode Your Volume 47:47

7 years ago47:47

47:47

On this episode, I’m very pleased and honored to bring my special guest to you. And her name is . She is a mega-producer with Movement Mortgage and what I love about Dana is that she’s not only obviously highly successful but also humble at heart. Her 2017 production volume is 327 families helped for a loan volume of $71 Million dollars! Wow! Dana has built intense loyalty with real estate agents through a number of ways including having just a kickass loan process and being known as the person who gets things done in her local market. Dana has about 50 consistent agents that she works who send her the bulk of her business. She’s got actually over 100 that are part of her sphere of influence and you’ll hear how she stays top of mind with those agents, the types of events she does and how she creates tremendous loyalty from her agents. Biggest takeaways and links: How to Use Events to Scale Your Production Dana's Perfect Loan Process Maximizing the "Pop-By' Managing High Volume Without Going Insane Creating Intense Loyalty with Agents Ready to grow your business in the new year? Check out the new which helps you get more Agent referrals, convert more clients and build your online presence. Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #103: How to Close 216 Units for $75Million Working Remotely and Meeting Agents Over Video 42:25

7 years ago42:25

42:25

has been voted “The Best Loan Officer” in Loudoun County each year for 6 YEARS IN A ROW and most recently listed in the Top 1% Mortgage Originators in America listed in for the 2nd year in a row! Biggest takeaways and links: Kristi's Main Sources of Business Systems and Processes for Closing 216 Loans Meeting Agents for "Virtual Coffee" How to Reduce Rate Shoppers Getting Started With Video Connect with Ready to grow your business in the new year? Check out the new which helps you get more Agent referrals, convert more clients and build your online presence. Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #102: Getting More Agent Referrals by Going Deep vs Wide with Agents 55:10

7 years ago55:10

55:10

My special guest this week is and her Business Development Specialist Katie Shive. Debbie has 20 years in the business and is a Guild Mortgage Rockstar consistently closing about $65 million a year, helping 260 families in 2018. That's a lot of loans! We're gonna unpack lots of different things on this episode with the main focus being on Debbie's REALTOR strategy of going deep versus wide with Agents. For example, Debbie hosts a REALTOR Mastermind/Book Study, Thursday "Hot Shoppers" and more. We'll also talk about how Debbie and Katie leverage events and online to help Debbie become a modern originator. Biggest takeaways and links: Going Deep vs Wide With Agents Getting Started with Video Converting Maximum Leads in Less Time Connect with Debbie Ready to grow your business in the new year? Check out the new which helps you get more Agent referrals, convert more clients and build your online presence. Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #101: The Best Mortgage CRM You've Likely Never Heard About...Until Now 37:20

7 years ago37:20

37:20

Jeff Irving is the CEO and founder of I call him the best-kept secret in the mortgage industry when it comes to CRM and marketing automation platforms. I'm pretty savvy when it comes to CRM's and marketing automation. I've been around that digital space for quite a long time and I'm very impressed with what Jeff has built. What I love about Jeff is that he's made his CRM easier to use, get out of the gate and get started with a lot of the built-in turnkey functionality templates and modules that you can easily turn on and get started. Jeff Irving is the CEO and founder of I call him the best-kept secret in the mortgage industry when it comes to CRM and marketing automation platforms. Biggest takeaways and links: Choosing the Right CRM for Your Needs Automating Tasks vs Relationships The Future of Loan Officer Marketing Learn More About MLO Shift Ready to grow your business in the new year? Check out the all new which helps you get more Agent referrals, convert more clients and build your online presence. Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #100: How to Prepare and Profit in the Real Estate Market Shift 38:04

7 years ago38:04

38:04

The market has shifted. Have you? Special guest @TomFerry shares how Real Estate Agents and Mortgage Loan Originators need to shift to stay relevant. The “new normal” market requires that we evaluate our current process, systems and sources of business. We need to ask ourselves questions like: “Who is our ideal/target customer?” “Are my referral sources still relevant?” “What areas of my business process need enhancement”? “How do I rise above the sea of noise in a crowded market?” “What’s most important in getting chosen in today’s market?” Biggest takeaways you don’t want to miss and links mentioned How Loan Officers and Agents Need to Prepare for 2019 Is Zillow Really Trying to Eliminate Agents? How to Rise Above the Noise and Stand Out The Role of Loan Officer for Agents Is Old School Sales & Marketing Dead? Connect With Tom Ferry Ready to grow your business, get more Agent referrals, convert more clients and drive sales from social media? Check out the membership. Want more good stuff? . If you enjoyed this episode, please share with your colleagues & friends and leave a review. Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #99: How to Build a Powerful Personal Brand With a Camera-First Strategy 46:39

7 years ago46:39

46:39

My special guest for this episode is . She's the National Director of Social Sales at . I saw Chelsea speak at a recent conference by . and was so impressed with what she presented around the psychology of why social media is such an integral part of most of our lives and how we communicate and engage today. I just had to have her on to talk about this. Chelsea is going to talk about how to build a personal powerful, personal brand with a camera first strategy. So if you haven't gone all in on video and images on social media yet, you're going to understand why it's so impactful for your business. Chelsea also one of the selected speakers at the Gary Vaynerchuk @Agent2021 event which I will also be speaking at. It's happening on January 17th and it's in Miami at the Hard Rock stadium. For more details about that event go . Biggest takeaways you don’t want to miss and links mentioned What Does "Camera First" Mean? The Psychology of Visual Influence Driving Social Engagement Get Chelsea's Book Follow Chelsea on Instagram Follow Chelsea on Facebook By the way if you’re looking for additional training and support to build your online presence and grow your business, we just our brand new which helps you get more Agent referrals, convert more clients and build your online presence. Want more good stuff? . Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #98: How This Loan Officer Made $122K from Facebook Without Running Ads 40:55

7 years ago40:55

40:55

My special guest this week is . He recently presented at Sales Mastery event and he talked about how he has been growing his organic engagement, leads and business from Facebook - organically - without paying for ads. This year so far Larry's generated $120K in income directly from Facebook. Without ads. He still runs ads but he's been growing his business organically every every year. We'll talk about how he does that how he engages and how he divides up business versus personal page and more. By the way if you’re looking for additional training and support to build your online presence and grow your business, we just our brand new which helps you get more Agent referrals, convert more clients and build your online presence. Want more good stuff? . If you enjoyed this episode, please share with your colleagues & friends and leave a comment below letting us know what you thought. Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #97: How this Top Agent Reached Over 33K YouTube Subscribers and Cold-Calls FSBO's and Expired's 39:07

7 years ago39:07

39:07

My special guest today is . She's a very successful Real Estate Agent with over 30,000 subscribers on her over 7,000 followers and over 9,000 on . Listen to this interview from the standpoint of what can you learn for yourself in terms of getting active with video and other social channels. But then secondly you could share this podcast with your Agent referral partners. Why? Because when you go Loida's you'll see it is a library of awesome training and coaching on how to succeed as an Agent with Social Media. You'll also hear how Loida is blending online with offline. Her #1 source of listings in FSBO's and Expired's. She cold calls and it works for her! Biggest takeaways you don’t want to miss and links mentioned Why YouTube? Getting Started with YouTube Video Texting Leads to Increase Conversion How Loida Partners with Her Lender Connect With Loida By the way if you’re looking for additional training and support to build your online presence and grow your business, we just our brand new which helps you get more Agent referrals, convert more clients and build your online presence. Want more good stuff? . If you enjoyed this episode, please share with your colleagues & friends and leave a rating and how we've helped you. Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #96: Personal Branding Lessons and Funding $134 Million from "The Mortgage Geek" 56:10

7 years ago56:10

56:10

My special guest for today also known as "The Mortgage Geek" out of San Diego California. I want to give you a heads that we don't have a filter on this episode. It's raw it's real with some colorful language. If any kids are nearby listening, please remove your children. Shawn is doing some amazing things with his "Mortgage Geek" brand. He's leveraging his brand and video to rise above the noise in the crowded market of San Diego. Shawn is an active Mortgage Originator still producing loans to the tune of $134 million dollars in 2017. But he's also running in San Diego. He has over a hundred Loan Officers as part of the organization at Cornerstone so he's running operations he's handling mergers and acquisitions also. Biggest takeaways you don’t want to miss and links mentioned How "The Mortgage Geek" Was Born How to Choose Your Personal Brand Making Loans Fun Again What Content Get's People Engaged How to Let Go of Fear and Get Going Connect With Sean By the way if you’re looking for additional training and support to build your online presence and grow your business, we just our brand new which helps you get more Agent referrals, convert more clients and build your online presence. Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro…

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Ep #95: The Art of Selling RENO Loans, Prospecting Agent Teams and Closing 250 Loans per Year 56:31

7 years ago56:31