How to get AI & SEO to work with Your Law Firm, with Steven Galli

Sharp Strategies Sweet Success

Sharp Strategies Sweet Success

30:20

Eli Beer is a pioneer, social entrepreneur, President and Founder of United Hatzalah of Israel. In thirty years, the organization has grown to more than 6,500 volunteers who unite together to provide immediate, life-saving care to anyone in need - regardless of race or religion. This community EMS force network treats over 730,000 incidents per year, in Israel, as they wait for ambulances and medical attention. Eli’s vision is to bring this life-saving model across the world. In 2015, Beer expanded internationally with the establishment of branches in South America and other countries, including “United Rescue” in Jersey City, USA, where the response time was reduced to just two minutes and thirty-five seconds. Episode Chapters (0:00) intro (1:04) Hatzalah’s reputation for speed (4:48) Hatzalah’s volunteer EMTs and ambucycles (5:50) Entrepreneurism at Hatzalah (8:09) Chutzpah (14:15) Hatzalah’s recruitment (18:31) Volunteers from all walks of life (22:51) Having COVID changed Eli’s perspective (26:00) operating around the world amid antisemitism (28:06) goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

12 days ago 29:04

MP3•Episode home

In this episode, I'm pleased to be joined by Steven Galli from Hennessy Digital. Steven shares his insights on how AI is transforming SEO, providing innovative marketing ideas, and optimizing SEO strategies for law firms. Learn about Steven's journey into SEO, the top concerns law firms have about digital marketing, and practical tips to improve your law firm's online presence. Follow Sharp Strategy Sweet Success for expert advice on leveraging AI and SEO for legal marketing.

39 episodes

How to get AI & SEO to work with Your Law Firm, with Steven Galli

published 12 days ago

MP3•Episode home

39 episodes

All episodes

1
Consistency into Growth: Legal Marketing Strategies with Ryan McKeen 43:06

4 days ago43:06

43:06

In this episode of Sharp Strategy Sweet Success, I'm delighted to host Ryan McKeen from Best Era. Ryan, an experienced personal injury attorney, shares his insights on the importance of effective marketing for law firms. We dive into the significance of hiring operational and marketing personnel, leveraging data for targeted strategies, and the evolving role of AI in the legal industry. Ryan also highlights the value of community marketing and exceptional client service. Follow Sharp Cookie to stay updated with more tips and strategies for legal marketing success.…

1
How to get AI & SEO to work with Your Law Firm, with Steven Galli 29:04

12 days ago29:04

29:04

1
Unlocking Successful Legal Marketing Strategies with Annette Choti 28:25

19 days ago28:25

28:25

In this episode, I'm joined by Annette Choti, an attorney and founder of the marketing agency Law Quill. Annette discusses her journey from practicing law to starting her own agency, which focuses on providing ethical and effective marketing solutions for law firms. We dive into important topics such as the pitfalls of predatory legal marketing agencies, the evolution of marketing strategies with AI and search engine changes, and best practices for law firms on social media. Follow Sharp Cookie to learn how to navigate the complex world of legal marketing successfully.…

1
Streamlining Law Firm Intakes with AI: "Meet Gabbi" and Erik Ovesny 36:26

26 days ago36:26

36:26

In this episode I'm joined by Erik Ovesny to talk about his company; Meet Gabbi. Learn about Erik's background in the legal industry, the challenges of speeding up lead processing, and how Meet Gabbi is bridging communication gaps. We also delve into the importance of competition in the AI space, and how AI is poised to transform legal marketing. Follow Sharp Cookie for more insights into AI's evolving role and its impact on the legal sector.…

1
Mastering Legal Marketing & AI with Brad Scott 39:42

5 weeks ago39:42

39:42

In this episode, I'm thrilled to chat with Brad Scott from Scott Vicknair Law. We dive into effective legal marketing strategies and the importance of establishing a strong local presence. Brad also shares his firm's innovative use of AI for intake, marketing, and process efficiencies. Learn from Brad's 20+ years of experience and discover how to blend technology with traditional marketing for a successful legal practice. Follow Sharp Cookie if you want more insights!…

1
Exclusive Interview with John Grisham! 32:23

5 weeks ago32:23

32:23

This episode is very special, because we invited John Grisham onto the podcast and he accepted! Tune in for our super special April 1st episode.

1
How to Tackle Lead Slowdowns in Law Firms 16:36

6 weeks ago16:36

16:36

In this special bonus episode I'll discuss effective strategies to address lead slowdowns in law firms. Learn about analyzing marketing data, identifying trends, and implementing lead generation tactics such as SEO, PPC, and referral marketing. Tune in to learn how to navigate and remedy lead slowdowns to keep your law firm's pipeline robust and active.…

1
Maximizing Your Legal Practice with AI: Intaker Insights with Joe Rutolo 32:49

7 weeks ago32:49

32:49

In this episode I'm pleased to be joined by Joe Ruotulo from Intaker. Joe shares his innovative strategies for law firms to increase conversions through AI, chat, and automated outreach. Learn about Joe's journey, Intaker's growth, and new AI tools that can transform lead management in the legal industry. Follow Sharp Cookie to get tips on how to implement these advancements for a successful legal practice. If you are interested in joining the Intaker Product Lab Day click here: https://us02web.zoom.us/webinar/register/WN_krSD4GisR2ubc5GGJmSMzg#/registration…

1
Legal Marketing & SEO Mastery with Nalini Prasad 57:23

8 weeks ago57:23

57:23

In this episode I chat with legal marketing and SEO authority Nalini Prasad from BluShark Digital. We Deep Dive into strategies for optimizing Google business profiles, understanding Google's search quality evaluator guidelines, trends in website content, the impact of reviews, and the importance of video content.…

1
Fusing Organic Marketing with Powerful AI Tools - Conversation with Ben Glass 33:40

10 weeks ago33:40

33:40

In this episode, I am pleased to welcome my old boss and mentor Ben Glass. Ben is a renowned expert in legal marketing, and on the show he talked about how he leverages unpaid organic marketing to increase leads for his law firm, BenGlassLaw. Ben is also a pioneer of using AI tools in a modern law firm, and he's building some very interesting things at his practice. Learn more about Ben Glass at BenGlassLaw.com and Greatlegalmarketing.com…

1
Mock Trial and Error: How Tim Semelroth captures the hearts and minds of his local community 40:49

11 weeks ago40:49

40:49

In this episode, I talk to Tim Semelroth from RSH Legal in Iowa. Tim is an amazing person and an amazing attorney, and if you are trying to build a personal injury practice, you should pay attention to what he's doing! We discuss his journey in marketing his firm, the importance of having an in-house marketing team, and how to leverage various marketing channels including social media, print, and community programs. Tim shares some OUTSTANDING tips on how to create more content when you have a busy schedule, so listen in and discover how you can be more active on social media without the extra work!…

1
From Social Media to TV: How Scott Vicknair Dominates South Louisiana 28:47

12 weeks ago28:47

28:47

In this episode, I talk to David Vicknair of the nearly-famous Scott Vicknair in New Orleans. David discusses how he's leveraged television, social media, and community engagement to build a dominant presence in South Louisiana. If you are like so many firms watching Scott Vicknair on social media, tune in to learn how David makes it happen! Subscribe to the podcast for more insights from legal industry leaders…

1
Modernizing Legal Marketing ft. Kyle Hebenstreit 29:15

13 weeks ago29:15

29:15

In this episode, I interview Kyle Hebenstriet from Practice Made Perfect. We discuss the evolution of digital marketing in the legal field, the importance of community engagement, and the innovative strategies driving PMP's success.

1
PPC for Law Firms ft. Ghulam Nabi 43:42

14 weeks ago43:42

43:42

In this episode, I talk with Ghulam Nabi from Hennessy Digital about the nuances of managing PPC campaigns for law firms. We discuss differences in costs, common mistakes, the importance of keyword research, and strategies for achieving better results with Google Ads.

1
Throwing Out The Rulebook ft. Jason Epstein 37:49

15 weeks ago37:49

37:49

Ths week, I interview Jason Epstein from Premier Law Group. We discuss breaking traditional legal practices, the importance of personal authenticity in marketing, and the unique approach of having attorneys handle all intake calls at Jason's firm.

Sharp Strategies Sweet Success

1
Mastering Marketing Messaging ft. Kia Arian 40:12

16 weeks ago40:12

40:12

This week, I interview Kia Arian about her journey with Zine Marketing, the evolution of marketing, and the importance of strong messaging. We discuss the challenges of lead generation, the significance of authentic brand development, and the impact of community engagement on marketing.

Sharp Strategies Sweet Success

1
How to Break Into Spanish Marketing ft. Liel Levy 35:48

17 weeks ago35:48

35:48

This week, I interview Liel Levy from Nanato Media. We discuss Liel's journey into legal marketing, the importance of understanding cultural differences within the Latino community, and the common mistakes law firms make when targeting this market.

Sharp Strategies Sweet Success

1
LSA Deep Dive ft. Thomas Glasgow 37:16

19 weeks ago37:16

37:16

This week we talk to Thomas Glasgow, legal LSA expert and owner of 1122 Marketing. We delve into the ever-changing world of Local Service Ads and strategies for staying ahead of it as a law firm. This includes discussing the importance of focusing on cost per case signed, and how LSAs' role in providing valuable leads compares to traditional PPC campaigns.…

Sharp Strategies Sweet Success

1
Legal Marketing with Authenticity ft. Grace Clark 26:59

21 weeks ago26:59

26:59

In this episode, Tifiny interviews Grace Clark, the marketing director at Donahoe Kearney law firm. Grace shares her career journey, emphasizing the importance of being authentic and relatable in marketing, and discusses her holistic approach to community outreach and organic content creation in a competitive legal market.…

Sharp Strategies Sweet Success

1
How Marketing has Evolved ft. Brian Glass 27:32

22 weeks ago27:32

27:32

This week we talk with Brian Glass, an attorney and coach, about the evolution of marketing strategies in the legal field, leadership techniques, and balancing professional and personal life. Learn how quick, efficient client intake processes and strategic personal development can drive success in both business and life.…

Sharp Strategies Sweet Success

1
From the Lens of Two Fractional CMO’s ft. Ron Latz 35:24

23 weeks ago35:24

35:24

In this episode, Tifiny interviews Ron Latz, a legal marketing strategist and fractional CMO. They discuss the evolution of legal marketing, challenges in hiring marketing professionals, and common mistakes firms make.

Sharp Strategies Sweet Success

1
Marketing Strategies and Life Management ft. Cassidy Lewis 27:23

24 weeks ago27:23

27:23

In this episode, Tifiny interviews Cassidy Lewis from Cooper & Hurley. Cassidy shares insights on balancing work and personal life, marketing strategies at Cooper Hurley, and Cassidy's new project, the CMO Academy, which aims to coach marketing leaders.

Sharp Strategies Sweet Success

1
Our First Guest ft. Kelly Roedema 31:19

25 weeks ago31:19

31:19

This week, have have our first every guest on the podcast, Kelly Roedema! I interviewed Kelly about her start in legal marketing, how their firm runs, and tips she has for other legal marketers.

Sharp Strategies Sweet Success

1
Navigating Short-Form Content 1:08:56

27 weeks ago1:08:56

1:08:56

In this weeks episode, Tifiny & Kristine delve into various aspects of TikTok and other social video platforms. They discuss the significance of authentic videos, and the role of algorithms in user experiences.

Sharp Strategies Sweet Success

1
3 Takeaways From The GLM Summit 15:38

29 weeks ago15:38

15:38

This week, Tifiny does a solo episode where she talks about her 3 takeaways/lessons she took from her recent trip to the 2024 Great Legal Marketing Summit.

Sharp Strategies Sweet Success

1
Fact or False 1:19:36

31 weeks ago1:19:36

1:19:36

In this week's episode, Tifiny and Kristine play a game of "Fact or False" where Kristine has to guess whether these commonly asked legal marketing statements.

Sharp Strategies Sweet Success

1
Guess the Benchmark 1:02:18

33 weeks ago1:02:18

1:02:18

This week, Tifiny and Kristine play another game called "Guess the Benchmark" where Kristine has to guess the averages and goals of different law firm marketing metrics.

Sharp Strategies Sweet Success

1
Marketing Is Manipulation 50:25

34 weeks ago50:25

50:25

Tifiny and Kristine talk about different marketing strategies, how they work, and marketing is in essence...manipulation.

Sharp Strategies Sweet Success

1
Can You Guess The Fake Taglines? 47:29

35 weeks ago47:29

47:29

Tifiny and Kristine play a game this week, where Kristine tries to guess wether the tagline for a law firm is real or made up. Do you think you can guess correctly?

Sharp Strategies Sweet Success

1
Why it could be a good idea to get a marketing audit 1:08:55

36 weeks ago1:08:55