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From £100 to UK Fruit Startup How Gusto Snacks turned Food Waste to Award-Winning Brand |S7 Ep.4
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In this episode, Adrian sits down with Giuseppe Baidoo, the dynamic CEO and founder of Gusto Snacks. Giuseppe shares his remarkable story of resilience—from his early days growing up as a Ghanaian-Italian in Italy, moving to the UK with barely anything, to hustling through countless odd jobs and eventually founding an award-winning food startup on a mission to fight food waste.
You’ll hear firsthand about Giuseppe’s entrepreneurial journey, including his initial failed venture Whose Drinks, the lessons learned working night shifts at Tesco, and the pivotal moment that led to the birth of Gusto Snacks. With their unique approach of upcycling “wonky” fruits into delicious, sustainable snacks, Gusto has made waves—landing in major stockists like Amazon, WH Smith, and Selfridges, expanding into European markets, and saving over 70,000 units of fruit from landfill.
Enjoy the episode 🙂
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🔗 CONNECT WITH ADRIAN
✉️ Email: adrian[at]thesoundofaccra.com
🔗 CONNECT WITH GIUSEPPE AND GUSTO SNACKS
👥 Linkedin: https://www.linkedin.com/in/giuseppe-baidoo-0b781b112/
🖥️ Website: https://snackgusto.com/
📱 instagram: https://www.instagram.com/gusto.snacks/
🕙 TIMESTAMPS
00:00 Intro
06:33 Turning adversity into growth
12:19 Giuseppe's Basketball Journey
16:52 Balancing Work, Uni, and Business
22:12 Ooze Drinks Strategy and Accountability
29:36 Business Journey and New Beginnings
37:09 Launching Gusto Snacks Amidst Pandemic
40:20 Respect and Trust in Leadership
44:01 Leadership Through Humility
51:56 Fruit Snack Audience Target
57:36 Gusto Snacks Startup Success
58:44 Balancing Job and Business Sacrifices
KEY TAKEAWAYS: This episode is a candid masterclass in resilience, self-awareness, and building a mission-driven startup from the ground up. Giuseppe’s journey is a testament to perseverance, the power of a strong, complementary team, and the importance of pursuing purposeful work that positively impacts society while being business savvy.
🎙 ABOUT THE PODCAST
The Sound of Accra Podcast was established five years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.
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