Ep6. Thinking In An Evidence-based Way With Scott Fulton The Web Usability podcast

57:20

Summary In this episode of the Web Usability podcast, host Lucy Collins speaks with UX researcher Hannah Knowles, who shares her unique journey into the field of user experience research. They discuss the common excuse of not having enough time for research, emphasising that time is often just a symptom of deeper issues. Hannah introduces her innovative research sprint approach, which allows for quick insights without compromising the quality of research. The conversation highlights the importance of user-centered design and the need for flexibility in research methods to adapt to different organizational contexts. In this conversation, Lucy Collins shares her extensive experience in user research, focusing on the importance of foundational research methods, optimizing usability testing sessions, and the balance between in-person and remote research. She discusses the strategic versus tactical aspects of research, emphasizing the need for effective delivery of insights to product teams. Lucy also highlights the challenges of managing research workloads and offers practical advice for implementing weekly sprints in research processes. takeaways User research is essential for product development. Time constraints are often an excuse for not conducting research. Hannah's journey into UX research was unique and tailored. Research should be exploratory and adaptable. The UX field is not dead; it is evolving. Flexibility in research methods is crucial for success. Understanding the specific needs of a project is key. A research sprint can yield quick insights. Effective recruitment is vital for research success. UX research should be embedded in product teams. The flow of questions in research interviews tends to be consistent. Shorter usability testing sessions can lead to more focused insights. In-person research provides valuable context that remote sessions may lack. Strategic research often requires longer timelines than tactical research. Delivering insights in an actionable format is crucial for product teams. Balancing multiple research projects can be challenging but necessary. Weekly sprints can be effective for iterative research processes. Preparation and organization are key to successful research sprints. Gamifying research processes can make them more engaging. Experimenting with research methods can lead to innovative solutions. Sound Bites "We just don't have the time." "Time is just the symptom and an excuse." "I always fell into research." "We need to find a way around that." "Let's fix how we work as a team." "I don't run one hour conversations." "I work in a weekly sprint." "What do you need to know right now?" "A base method is a base method." "I do try to stick to five if I can." "I think that's really hard." Chapters 00:00 Introduction to Web Usability Podcast 01:08 Meet Hannah Knowles: The Barbie of UX Research 03:56 The Importance of User Research 06:07 Hannah's Unique Journey into UX Research 12:07 Challenging the Norms of UX Research 17:58 The Research Sprint Approach 28:19 Foundational Research Methods 31:08 Optimizing Usability Testing Sessions 33:22 In-Person vs Remote Research 36:06 Strategic vs Tactical Research 40:19 Delivering Insights Effectively 44:47 Balancing Research Workloads 48:28 Advice for Implementing Weekly Sprints More from Hannah https://www.workieticket.com/resources https://www.workieticket.com/our-method…

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Ep24. How to make cyber security accessible 30:15

22 days ago30:15

30:15

Summary In this episode of the Web Usability podcast, Lucy Collins speaks with Aliyu Yisa a cybersecurity professional and accessibility advocate. They discuss Ali's journey from software engineering to focusing on accessible cybersecurity through his work with Pheasant and Cyblack. The conversation highlights the importance of making cybersecurity accessible to all, the challenges faced in the industry, and the legal implications of accessibility. Ali emphasizes the need for organisations to prioritize accessibility in their cybersecurity practices and offers practical advice for getting started. The episode concludes with a call to action for organizations to consider the business benefits of accessibility and to partner with initiatives like Cyblack to support diversity in the cybersecurity field. Takeaways Accessibility is crucial for effective cybersecurity t111177araining. Cybersecurity tools must be accessible to all users. Disability can affect anyone at any time, making accessibility essential. Organizations must prioritize accessibility in their cybersecurity practices. The purple pound represents significant economic power for people with disabilities. Legal requirements for accessibility are becoming stricter. Awareness and education about accessibility are key first steps for organizations. Accessibility benefits everyone, not just those with disabilities. Partnerships with organizations like Cyblack can enhance diversity in cybersecurity. Making cybersecurity accessible can improve user experience and security compliance. Sound Bites "Cybersecurity and accessibility are intertwined." "Accessibility is not rocket science." "Disability is not an us versus them thing." "Accessibility is a basic human right." "The purple pound is worth 250 billion pounds." "Let's make the web a better place for everyone." Chapters 00:00 Introduction to Web Usability and Accessibility 01:34 Ali Uyasa's Journey in Cybersecurity and Accessibility 05:50 The Importance of Accessible Cybersecurity 12:50 Challenges in Cybersecurity Accessibility 18:07 Legal Aspects of Accessibility in Cybersecurity 20:01 Starting Points for Organizations on Accessibility 23:53 Cyblack: Supporting Black Talent in Cybersecurity 27:42 Conclusion and Call to Action Want to dive deeper? Check out: Aliyu Yisa at NCSC for Startups Showcase, December 2022 https://www.youtube.com/live/sIa-_PUn3AM?si=t6DB1L-DTXVCQCfT&t=1707 NCSC: Accessibility as a cyber security priority: https://www.ncsc.gov.uk/blog-post/accessibility-as-a-cyber-security-priority Accessibility in Cyber at infosec.live https://www.youtube.com/watch?v=7WQVRSQBXUQ Accessibility in cybersecurity at Axe-Con, largest digital accessibility conference online: https://www.deque.com/axe-con/presenters/aliyu-yisa/ Accessible and inclusive cyber security, a research paper by Dr Karen Renaud https://link.springer.com/article/10.1007/s42979-022-01239-1 Fezzant Accessibility Scanner (free) - https://chromewebstore.google.com/detail/fezzant-accessibility-sca/nngholkdjmoikkjbljnljddagnllmgbh Inaccessible Bytes: Hurdles and Hopes for Accessible Cybersecurity Education by Emily Kiehl https://medium.com/fezzant-accessibility-in-cyber-security/inaccessible-bytes-hurdles-and-hopes-for-accessible-cybersecurity-education-by-emily-kiehl-891f5ea6e2cb Connect with Aliyu Yisa: Linkedin: https://linkedin.com/in/aligorithm Fezzant website: https://fezzant.com CyBlack: https://linkedin.com/company/cyblack https://cyblack.org The Cyber Helpline: https://thecyberhelpline.com…

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Ep23. Come on down to the accessibility bar (drinks optional) 38:30

5 weeks ago38:30

38:30

Summary In this episode of the Web Usability Podcast, Lucy Collins speaks with Samantha Merrett, a Senior Accessibility Specialist at the Ministry of Justice. They discuss Samantha's journey into the field of accessibility, the importance of creating inclusive digital experiences, and the role of training and awareness in promoting accessibility. Samantha shares insights about the Accessibility Bar initiative, which aims to raise awareness for users with disabilities. The conversation emphasises the collective responsibility of organisations to prioritize accessibility and the ongoing journey of improving user experiences. takeaways Accessibility is a journey, not a destination. Empowerment through accessibility can change lives. Training is essential for building accessibility awareness. Engagement from leadership is crucial for accessibility initiatives. The Accessibility Bar provides hands-on experience with assistive technology. User feedback is vital for improving accessibility training. Creating inclusive digital experiences benefits everyone. Collaboration across organizations enhances accessibility efforts. Understanding user experiences fosters empathy and awareness. Accessibility should be considered from the start of any project. Sound Bites "I want to do a job that makes a difference." "Accessibility is a journey, not a destination." "We have to make sure that anybody can pick up that content." "It's about raising awareness of other people's experiences." "We need to think in an accessible first way." "We want to engage with users of all types." "Sharing is caring in accessibility." Chapters 00:00 Introduction to Web Usability and Accessibility 01:06 Samantha Merrett's Journey into Accessibility 05:45 The Role of Accessibility in Digital Experiences 11:52 Training and Capacity Building in Accessibility 16:54 The Accessibility Bar: Raising Awareness and Empathy 23:58 User Experience and Feedback in Accessibility Training 30:02 Best Practices for Implementing Accessibility Initiatives More from Samantha Accessibility in Government blog Samantha Merrett (LinkedIn profile) Join the Digital Document Accessibility Group (for public sector colleagues only)…

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Ep22. AI: an invitation for innovation 41:52

7 weeks ago41:52

41:52

Summary In this episode of the Web Usability podcast, Lucy Collins engages in a conversation with Paul Graham, an IT coach specializing in Microsoft 365 tools and AI. They explore the evolution of communication, the role of AI in enhancing user experience, and the implications of AI on workplace dynamics and healthcare. The discussion highlights the balance between the benefits and potential drawbacks of AI technology in various aspects of life. In this conversation, Lucy Collins and her guest explore the intersection of AI and coaching, emphasizing the importance of maintaining the human element in coaching practices. They discuss the benefits and risks of using AI in various contexts, particularly in the workplace, and how it can serve as a tool for creativity and self-discovery. The conversation also touches on the potential dangers of over-reliance on AI in communication and the need for a balanced approach to integrating technology into our lives. Practical advice for beginners on how to embrace AI is also provided, encouraging experimentation and critical thinking. Takeaways AI can improve satisfaction and reduce human error. Communication has evolved significantly over the years. Lived experiences shape our understanding and interactions. AI can enhance workplace communication but may feel impersonal. The role of luck in career paths is complex and multifaceted. AI's impact on healthcare raises concerns about self-diagnosis. Understanding user experience is crucial for effective technology. Public speaking can be a powerful tool for personal growth. AI can mimic human knowledge and behavior effectively. The importance of context in communication cannot be overstated. AI is a fantastic benefit for coaching and mentoring. Maintaining the human element is crucial in coaching. AI can enhance creativity and self-discovery. Using AI can alleviate cognitive load in the workplace. There is a fine line between embracing AI and losing humanity. AI should be viewed as a tool, not a replacement. Practical experimentation with AI can build confidence. AI can help formulate logical steps for projects. Communication should retain a human touch despite AI assistance. Balance is key in integrating AI into daily life. Sound Bites "Welcome to the Web Usability podcast." "Life is just a mere bagatelle." "You make your own luck." "AI is a fantastic benefit." "AI is just a tool, that's all it is." "It's a voyage of self-discovery." "Use it, don't be afraid of it." "It's a fun technology. Try it out." Chapters 00:00 Introduction to Web Usability and AI 11:57 The Evolution of Communication and AI 16:58 The Impact of AI on Workplace Dynamics 20:16 The Human Element in Coaching and AI 23:32 Navigating the Balance of AI in Coaching 25:01 AI as a Tool for Creativity and Self-Discovery 30:29 The Role of AI in Workplace Communication 34:44 The Potential Risks of AI in Human Interaction 37:05 Embracing AI: Practical Advice for Beginners…

The Web Usability Podcast

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Ep21. Training your inclusive AI puppy 35:50

9 weeks ago35:50

35:50

Summary In this episode of the Web Usability podcast, Lucy Collins speaks with Joyann Boyce, founder and CEO of InClued AI, about the importance of inclusive marketing. They discuss Joyann's journey into the world of inclusivity, the role of AI in creating inclusive content, and the significance of understanding language and visuals in marketing. Joyann emphasises the need for organisations to be aware of their audience's diversity and to make informed decisions that reflect this understanding. The conversation also touches on the evolution of language, the implications of AI in marketing, and practical advice for organizations looking to improve their inclusivity efforts. Takeaways Inclusive marketing is essential for better business outcomes. Understanding your audience's diversity is key to effective marketing. AI can help analyse language and context for inclusivity. Visual representation in marketing should reflect the target demographic. Language evolves, and marketers must adapt to these changes. Alt text should include relevant details about individuals in images. Organisations need to be transparent about their use of AI. Inclusive marketing strategies should be embedded from the start. Data-driven decisions lead to more effective marketing strategies. It's important to challenge biases in AI and strive for fairness. Sound Bites "It's just better marketing as well." "Words change depending on use context." "AI can help analyse context a lot easier." "Representation matters in alt text." "It's about making informed decisions." "Know your customers intimately." "It's about understanding your customers." Chapters 00:00 Introduction to Inclusive Marketing 01:10 Joyann's Journey to Inclusivity 04:49 The Importance of Inclusive Marketing 09:54 Key Aspects of Inclusive Marketing 14:27 The Evolution of Language in Marketing 20:09 The Role of AI in Inclusive Marketing 25:43 Visual Representation and Alt Text 30:00 Creating Fairer AI and Its Implications 33:22 Advice for Organisations on Inclusivity Find out more about Joyann InClued.AI Linkedin…

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Ep20. The power of empathetic storytelling 45:30

11 weeks ago45:30

45:30

Summary In this episode of the Web Usability podcast, host Lucy Collins speaks with Grace Carter, founder of the Metamorphose Group, about her journey as a storyteller and entrepreneur. They discuss the importance of creating inclusive and impactful campaigns, the evolution of Grace's businesses, and her mission to empower women and change the world for future generations. Grace shares her personal experiences and insights on the challenges and triumphs of being a mother and a business owner, emphasising the need for authentic storytelling and community building. In this conversation, Grace shares her journey of using storytelling to create impactful social change, particularly focusing on the emotional narratives surrounding loss and the experiences of female entrepreneurs. She emphasises the importance of empathy, vulnerability, and normalisation of difficult conversations in fostering community and support. Through her campaigns, she aims to challenge existing structures that hinder women in business, advocating for a more inclusive and understanding environment. Grace's vision is to leave a lasting legacy that inspires future generations to embrace their truths and fight for meaningful causes. Takeaways Authenticity is important in business. Creating campaigns that resonate emotionally is key to success. Entrepreneurship can empower women and young girls. The urgency of action can drive impactful storytelling. Harnessing raw emotion can create powerful narratives. Empathy is a crucial tool in connecting with audiences. Vulnerability in conversations fosters deeper connections. Normalizing difficult conversations can break down taboos. Community building is essential for collective change. Challenging the status quo is necessary for progress. Leaving a legacy involves creating positive change. Authenticity in storytelling resonates with audiences. Finding purpose in work leads to fulfillment. Sound Bites "Stories are integral for human connection." "The butterfly symbolises transformation." "We need to create human connection." "We need to create a second video." "Empathy is the key thing." "We have so many taboos." "I just think it's so important." "Life is so short and finite." Chapters 00:00 Introduction to Web Usability and Grace Carter 07:09 The Evolution of the Metamorphose Group 14:59 Empowering Women Through Entrepreneurship 20:54 Creating Impactful Campaigns 22:20 The Urgency of Action 25:34 Harnessing Raw Emotion in Storytelling 27:32 Empathy as a Powerful Tool 30:12 The Importance of Vulnerability in Conversations 33:02 Normalizing Difficult Conversations 37:38 Challenging the Status Quo for Female Entrepreneurs 42:10 Leaving a Lasting Legacy Learn more about Grace and her work here: Grace’s Linkedin: https://www.linkedin.com/in/grace-carter-aphra/ Aphra: https://www.weareaphra.co.uk/ Business and Babies: https://www.businessandbabies.co.uk/…

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Ep19 Women of UX: International Women’s Day celebration 38:14

13 weeks ago38:14

38:14

Summary In this special episode of the Web Usability podcast, Lucy Collins and her team celebrate International Women's Day by discussing their personal journeys into the digital industry, the importance of women in tech, and the challenges they face. They share inspiring stories of women who have made significant contributions to the field and emphasise the need for supportive work environments that empower women. The conversation also touches on the importance of community, mentorship, and the lessons learned along the way, encouraging future generations of women to pursue careers in UX and accessibility. takeaways The digital industry has diverse pathways for women. Supportive work environments are crucial for women's success. Vulnerability can foster stronger connections in the workplace. Imposter syndrome is a common challenge for women. Creating a culture of recognition is important. Women should lift each other up in their careers. Work-life balance is essential for thriving at work. Community support can enhance professional growth. Learning from mistakes is part of the journey. Thoughts aren't facts; self-belief is key. titles Empowering Women in the Digital Space Celebrating Women's Contributions to UX Navigating Challenges as Women in Tech Sound Bites "It's a constantly shifting landscape." "Don't be so hard on yourself." "Vulnerability does not equal weakness." "Thoughts aren't facts." "It's about progress over perfection." "We rise by lifting others." "We all have each other's backs." Chapters 00:00 Introduction to Web Usability and Women's Day Special 02:58 Personal Journeys into UX and Accessibility 05:50 Inspiring Women in the Digital Industry 09:10 Creating Supportive Work Environments for Women 12:06 Challenges Faced by Women in the Workplace 14:52 Advice for Future Generations of Women 17:57 The Importance of Community and Support 21:11 Conclusion and Call to Action…

The Web Usability Podcast

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Ep18. How UX drives digital transformation at the IPO with Gill Richardson 37:12

15 weeks ago37:12

37:12

Summary In this episode of the Web Usability podcast, Lucy Collins speaks with Gill Richardson, Head of Customer Research at the Intellectual Property Office (IPO). They discuss the IPO's ambitious One IPO Transformation Program, which aims to modernise digital services and enhance user experience. Gill shares her journey in user research, the importance of embedding user-centered design in organisational culture, and the challenges faced in ensuring accessibility. The conversation highlights the critical role of user research in driving effective transformation and the commitment to continuous improvement in meeting user needs. Takeaways User research is essential for user-centered design. Embedding user research in organisational culture is crucial. The One IPO Transformation Program aims to modernise services. Accessibility should be integrated into user research. Collaboration across teams enhances research effectiveness. User needs must be prioritized in service design. Continuous improvement is key to meeting user expectations. Risk-taking can lead to innovative solutions. User research methodologies must adapt to changing contexts. Engaging diverse user groups is vital for comprehensive insights. Titles Transforming User Experience at the IPO The Power of User Research in Digital Transformation Embedding User-Centric Design in Government Services Sound Bites "We are right on the coattails of that glory." "User research is a team sport." "It's not always smiles and roses." "We strive for every round of research." "Don't put a time limit on it." "Don't be afraid to take risks." "It's a long old slog." Chapters 00:00 Introduction to Web Usability Podcast 01:09 Meet Gill Richardson: A Journey in User Research 06:47 The Role of User Research in Transformation 13:08 Embedding User Research in Organizational Culture 19:09 The One IPO Transformation Program 25:09 User Research Methodologies and Challenges 30:51 Accessibility in User Research 34:11 Advice for Organizations Undergoing Transformation Find out more here... Transformation Prospectus: One IPO Transformation Prospectus - GOV.UK Sign up page for the IPO Panel: User research at the UK Intellectual Property Office - GOV.UK Our UR blog: User research – Intellectual Property Office blog…

The Web Usability Podcast

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Ep17. How to turn research into action 33:39

17 weeks ago33:39

33:39

Summary In this episode of the Web Usability podcast, Lucy Collins, along with Ken and Sophie, discuss the critical process of turning research into actionable insights. They emphasize the importance of setting clear research objectives, involving stakeholders early, and observing live research sessions to understand user struggles. The conversation highlights the need for collaborative sense-making among teams and the significance of framing recommendations within organizational constraints to ensure effective implementation of research findings. Takeaways Setting clear research objectives is crucial for actionable insights. Involving stakeholders early fosters buy-in and trust in the process. Observing live research sessions provides powerful insights into user experiences. Collaborative sense-making helps align different perspectives on research findings. Framing recommendations within organizational constraints is essential for implementation. Understanding what success looks like for a website is key to effective research. Quantifiable metrics can help demonstrate the value of research efforts. User testing should be approached with an open mind to receive constructive feedback. Engaging different levels of stakeholders ensures comprehensive understanding of issues. The process of turning research into action is a collaborative effort. Titles Transforming Research into Actionable Insights The Power of User Research in Web Usability Collaborative Approaches to User Experience Sound Bites "What does success on this website look like?" "If you trust the methodology, you’ll trust the results." "The pain of your users is a powerful motivator for change." "We are changing the world, one user research session at a time." "It's all about collaboration." "We need to set clear and quantifiable research objectives." Chapters 00:00 Introduction to Web Usability 01:07 Turning Research into Action 05:59 Setting Clear Research Objectives 12:09 Involving Stakeholders Early 17:52 Observing Live Research Sessions 23:58 Collaborative Sense-Making 30:07 Overcoming Organisational Constraints…

The Web Usability Podcast

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Ep16. Are you guilty of creating ‘Crap’tions? 42:40

19 weeks ago42:40

42:40

Summary In this episode of the Web Usability podcast, host Lucy Collins speaks with Ahmed Khalifa, a digital experience manager and advocate for web accessibility. They discuss Ahmed's journey as a deaf individual and how it has shaped his professional life, emphasising the importance of accessibility in digital experiences. The conversation covers the challenges faced by the deaf community, the significance of captions, and the need for accurate and inclusive communication tools. They also explore the future of accessibility with AI and the importance of listening to those with lived experiences to create genuinely accessible environments. Takeaways Accessibility is essential for everyone, not just those with disabilities. Captions benefit a wide range of users, including those learning languages. Audism is a form of discrimination that affects the deaf community. Quality of captions is crucial; bad captions can lead to misunderstandings. It's important to advocate for oneself in social and professional settings. AI has the potential to improve accessibility tools in the future. Listening to the needs of disabled individuals is key to effective accessibility. Clear and simple language enhances accessibility for all users. Engaging with the deaf community can lead to better understanding and solutions. Progress over perfection is a practical approach to improving accessibility. Titles Bridging the Gap: Accessibility in the Digital Age The Journey of Ahmed Khalifa: Advocacy and Awareness Understanding Audism: Challenges Faced by the Deaf Community The Power of Captions: Enhancing User Experience Sound Bites "It's all about progress over perfection." "We can miss words and pick up certain keywords." "Captions can benefit your toddler's literacy." "Bad quality captions are known as corruptions." "Nothing about us without us." "It's about listening to the right people." "You need to speak to the right people." "Captions are essential for the deaf community." Chapters 00:00 Introduction to Web Usability and Accessibility 01:08 Ahmed Khalifa's Journey and Advocacy for Accessibility 04:48 Personal Experiences of Deafness and Professional Adaptations 10:00 Understanding Audism and Its Impact on the Deaf Community 20:02 The Importance of Captions and Their Universal Benefits 30:13 Quality of Captions: The Need for Accuracy 34:56 Future of Accessibility: AI and Diverse Communication Tools 40:12 Moving Beyond Tokenism in Accessibility Practices Learn more about Ahmed: https://purplebyte.io https://hearmeoutcc.com https://linkedin.com/in/iamahmedkhalifa https://bsky.app/profile/iamahmedkhalifa.com https://www.instagram.com/iamahmedkhalifa…

The Web Usability Podcast

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Ep15. Disability inclusion with Luis Canto E Castro 41:03

21 weeks ago41:03

41:03

Summary In this episode of the Web Usability podcast, Lucy Collins speaks with Luis Canto E Castro, a workplace inclusion and accessibility consultant. They discuss Luis's journey from South Africa to the UK, his mission to promote true accessibility and inclusion in workplaces, and the challenges faced by individuals with disabilities. The conversation highlights the importance of creating environments where everyone feels they belong, the misconceptions surrounding disability, and the need for organisations to move beyond tokenism in their approach to accessibility. Luis shares insights on how to foster open dialogue about disability, the significance of language, and the business case for making spaces more accessible. The episode concludes with a discussion on the future of inclusion and the steps organisations can take to start making meaningful changes. takeaways Accessibility and inclusion are essential for thriving businesses. Belonging is a crucial aspect of workplace culture. Societal perceptions of disability need to be challenged. Curiosity about disability should be encouraged, not stifled. Language around disability is complex and requires sensitivity. Tokenism in accessibility must be addressed for genuine change. Organisations should focus on long-term accessibility strategies. The business case for accessibility is strong and beneficial for all. Awareness and education are key to overcoming barriers. Progress in accessibility requires a mindset shift within organisations. titles Creating Inclusive Workplaces: A Conversation with Luis Canto E Castro The Journey to True Accessibility in Workspaces Breaking Barriers: Disability Inclusion in the Workplace From South Africa to the UK: A Story of Resilience Sound Bites "It's high time to ditch the tokenism." "Accessibility is not a nice to have, it's non-negotiable." "If we build it, they will come is a misconception." "People are unhappy with their spaces and cultures." "We need to challenge the taboo around disability." "I would rather people ask me questions than assume." "Language is hard to get right, even for me." "We need to move beyond compliance and legislation." Chapters 00:00 Introduction to Web Usability and Accessibility 01:10 Luis’ Journey and Mission 05:20 Understanding Disability, Diversity, and Inclusion 08:10 Challenges Faced in South Africa 11:59 The Move to the UK and Its Impact 13:52 The Focus on Disability Inclusion 18:05 Overcoming Societal Perceptions of Disability 21:29 Encouraging Curiosity and Open Dialogue 23:26 Navigating Language and Fear of Offense 25:19 Moving Beyond Tokenism in Accessibility 29:25 Addressing Overwhelm in Disability Inclusion 32:10 The Business Case for Accessibility 34:59 Steps to Start Making Changes 36:27 Looking Ahead: The Future of Inclusion 37:54 Experiences on Dragon's Den 39:48 Conclusion and Key Takeaways…

The Web Usability Podcast

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Ep14. Jingle all the way: wrapping up the year and unwrapping 2025 32:35

25 weeks ago32:35

32:35

Summary In this episode of the Web Usability podcast, host Lucy Collins and her team reflect on the past year in digital accessibility, discussing the implications of the European Accessibility Act and the evolving role of AI in user experience. They share insights on the current state of accessibility, the challenges faced, and predictions for 2025, emphasising the importance of human connection and genuine user involvement in creating accessible digital spaces. Takeaways Digital accessibility is a growing concern, but awareness is declining. The release of WCAG 2.2 is a significant milestone for accessibility standards. The European Accessibility Act will impact businesses trading in the EU. AI tools are enhancing user experience but cannot replace human interaction. Training and upskilling in accessibility are becoming more common in organisations. There is a divide between organizations genuinely prioritising accessibility and those merely complying with legal requirements. User testing with individuals with disabilities is crucial for practical accessibility. AI can assist in user research but should not replace real user feedback. The importance of human connection in UX design cannot be overstated. 2025 may bring more stability and opportunities for growth in accessibility and AI integration. Titles Navigating the Future of Web Usability Accessibility Trends: A Year in Review The Impact of AI on User Experience Sound Bites "Making online spaces work for everyone." "Accessibility is sliding off people's radars." "The European Accessibility Act is coming into force." "AI is reshaping UX in big ways." "Human connection will remain at the core of what we do." Chapters 00:00 Introduction to Web Usability and Accessibility 01:25 Reflections on Digital Accessibility in 2024 06:29 Looking Ahead: The European Accessibility Act 12:41 The Role of AI in User Experience 26:04 Company Reflections and Predictions for 2025…

The Web Usability Podcast

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Ep13. Creating e-Learning that inspires action, with Simeon Quarrie 39:25

27 weeks ago39:25

39:25

Summary In this episode of the Web Usability podcast, Lucy Collins speaks with Simeon Quarrie, CEO of Vivida, about the transformation of online learning. They discuss the challenges of traditional e-learning, the innovative approaches Vivida employs, including storytelling and virtual reality, and the importance of creating engaging and memorable learning experiences. The conversation also touches on the future of learning, the impact of AI, and how organisations can evoke genuine behaviour change through training. Takeaways Learning should be an adventurous journey. Traditional e-learning is often uninspiring and formulaic. Storytelling can make learning experiences more engaging. Virtual reality can create powerful learning moments. Bite-sized content is becoming essential in learning. AI has the potential to disrupt the learning space. Understanding user preferences is key to effective learning. Creating a pull for learning experiences is crucial. Empathy and lived experiences should inform training content. Organisations need to prioritise the user experience in learning. Sound Bites "Learning is an adventurous journey." "I do love learning, but in my own way." "Learning in the workplace is so formulaic." "We created an online interactive escape room." "We need to recognize the way people consume content." "AI is going to heavily disrupt the learning space." Chapters 00:00 Introduction to Web Usability and Learning Revolution 07:02 Transforming E-Learning: The Vivida Approach 15:07 Innovative Storytelling in Learning Experiences 22:10 The Future of Learning: Bite-Sized Content and AI 37:10 Creating Genuine Behavior Change in Training…

The Web Usability Podcast

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Ep12 How to succeed in eCommerce with Imogen Crawford 31:07

28 weeks ago31:07

31:07

summary In this episode of the Web Usability podcast, Lucy Collins speaks with Imogen Crawford, an independent e-commerce consultant, about her journey in the e-commerce space and the evolution of online shopping. They discuss the importance of crafting effective e-commerce strategies, the role of websites, building trust with customers, and the impact of AI and new sales channels like TikTok shop. Imogen shares insights on common mistakes businesses make and future trends in e-commerce, emphasisng the need for a solid foundation and understanding of customer needs. takeaways E-commerce has evolved significantly, especially post-COVID. A great e-commerce strategy is not one-size-fits-all. Websites remain a crucial digital asset for brands. Building trust through quality and transparency is essential. AI is transforming the e-commerce landscape. TikTok shop is a growing platform for e-commerce. Brands should focus on their unique value propositions. Avoid spreading yourself too thin across multiple channels. Understanding consumer behavior is key to e-commerce success. The future of e-commerce is still bright with long-term growth. titles Navigating the E-commerce Landscape Building Trust in Online Shopping The Future of E-commerce: Trends and Insights Sound Bites "It's been a roller coaster." "Don't assume who's on TikTok." "You have to have a product that solves a problem." "AI is impacting every single area of business." "You need to build trust." "E-commerce is still in long-term growth." Chapters 00:00 Introduction to Web Usability Podcast 01:07 Imogen Crawford's E-commerce Journey 04:16 Evolution of E-commerce: Trends and Changes 07:05 Crafting Effective E-commerce Strategies 10:55 The Importance of Websites in E-commerce 13:17 Building Trust and Quality in E-commerce 16:51 Choosing the Right E-commerce Platform 18:29 Navigating Multiple Sales Channels 22:25 Common Mistakes in E-commerce 25:29 Future Trends in E-commerce…

The Web Usability Podcast

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Ep11. A UX family affair 33:48

30 weeks ago33:48

33:48

Summary In this episode of the Web Usability podcast, Lucy Collins interviews her parents, Peter Collins and Sarah Burton-Taylor, the founders of Web Usability. They discuss the evolution of Web Usability since its inception in 2002, the shift from a tech-centric to a user-centric approach, and the impact of technology on user experience. The conversation also explores the future of websites in an AI-driven world, offering advice for website owners, and reflecting on the dynamics of running a family business in the digital age. Takeaways Web Usability was founded in 2002 during a time of limited digital literacy. User experience (UX) was not a common term in the early 2000s. The shift from tech-focused to user-focused design has been significant. Technology has evolved to better support user needs. Websites are still often poorly designed, especially for professional services. AI is changing how users find information online. Understanding user needs remains crucial for website success. Family dynamics can enhance business operations. The future of websites is uncertain but must adapt to user expectations. Cash flow, customer understanding, and good people are essential for business success. Sound Bites "We need to make the web a better place." "The technology has moved on." "The website as we know it is actually dead." "You need to know who your users are." "Cash, customers, people." "It's interesting to reflect." Chapters 00:00 Introduction to Web Usability Podcast 01:08 The Birth of Web Usability 04:56 Shifting Focus: From Tech to User Experience 09:07 Evolution of Technology and User Expectations 12:48 The Future of Websites in an AI World 23:16 Advice for Website Owners 29:48 Family Dynamics in Business 32:11 Final Thoughts and Wisdom…

The Web Usability Podcast

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Ep10. AI: The future is what you make it with Matt Wicks 30:38

33 weeks ago30:38

30:38

Summary In this episode of the Web Usability podcast, Lucy Collins speaks with Matt Wicks, co-CEO of Virtual Forge, about the evolution and impact of artificial intelligence (AI) on various sectors, particularly in user experience and technology. They discuss the journey of AI, its potential as an enhancer rather than a threat, and the importance of developing a strategic approach to AI implementation while being aware of the associated risks. The conversation highlights the need for organizations to identify specific problems that AI can solve and emphasizes the ongoing evolution of AI technology. Takeaways AI has been utilized in various forms for over a decade. The launch of ChatGPT significantly increased AI awareness. AI can enhance efficiency and creativity in various sectors. Organizations should focus on specific problems AI can solve. AI's rapid evolution presents both opportunities and challenges. Understanding data privacy is crucial when using AI tools. AI can improve user experience research methodologies. The industrial revolution analogy applies to AI's impact on jobs. AI can create new job opportunities while displacing some roles. Maintaining a critical perspective on AI is essential for its responsible use. titles The Evolution of AI in Technology How AI is Transforming Industries Sound Bites "AI is an enhancer, not a threat." "AI has been around longer than most realize." "We need to understand where our data is going." Chapters 00:00 Introduction to Web Usability and AI 03:00 Matt Wicks: Journey into AI and Technology 05:51 The Evolution and Impact of AI 09:07 AI as an Enhancer: Opportunities and Threats 11:56 AI Applications Across Different Sectors 14:45 AI in User Experience and Research 18:05 Developing an AI Strategy for Organizations 20:55 Risks and Considerations of AI Implementation 23:55 Final Thoughts on AI and Future Directions Learn more about Matt and the The Virtual Forge here: https://www.thevirtualforge.com/ https://www.linkedin.com/in/matt-wicks-1374715/…

The Web Usability Podcast

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Ep9. AI and UX: friend or foe? 30:11

35 weeks ago30:11

30:11

summary In this episode of the Web Usability podcast, Lucy Collins and her team discuss the transformative role of artificial intelligence (AI) in user experience (UX) research. They explore how AI tools can enhance efficiency, improve research insights, and support accessibility for users with disabilities. The conversation also delves into the concept of synthetic users and the ethical considerations surrounding AI's integration into UX practices. Ultimately, the discussion emphasises the importance of maintaining a human touch in research while embracing the potential of AI technology. Takeaways AI can significantly enhance the efficiency of UX research processes. Automation of mundane tasks allows researchers to focus on empathetic interactions. AI tools like ChatGPT can assist in planning user research effectively. Synthetic users offer a new way to gather insights quickly and cost-effectively. AI can improve accessibility for users with disabilities, enhancing their digital experiences. The integration of AI in research raises ethical questions about data ownership and privacy. AI can help analyze large data sets, providing deeper insights into user behavior. Human insight remains irreplaceable in understanding nuanced user experiences. AI tools can enhance the quality of assistive technologies like screen readers. Collaboration between AI and human researchers can lead to better outcomes in UX. titles The Future of UX: Embracing AI Technology The Role of AI in Improving User Insights Sound Bites "AI is revolutionizing qualitative research." "Think of AI as a supportive sidekick." "AI can improve work efficiency for UX researchers." Chapters 00:00 Introduction to AI in UX Research 02:00 Enhancing Efficiency with AI Tools 07:00 AI's Impact on Research Insights 12:05 Synthetic Users: A New Approach 20:46 AI and Accessibility Improvements 29:02 Conclusion: Embracing AI in UX…

The Web Usability Podcast

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Ep8. Accessible documents with the Department for Work and Pensions 30:47

37 weeks ago30:47

30:47

summary In this episode of the Web Usability podcast, Lucy Collins speaks with Jon O'Donnell, a Senior Accessibility Specialist at the Department for Work and Pensions. They discuss Jon's personal journey into accessibility, the importance of document accessibility, common issues found in documents, and the need for a mindset shift regarding accessibility practices. Jon shares insights on the DWP's proactive approach to improving accessibility and the impact of assistive technologies like Dragon software on his work and life. The conversation emphasises the importance of making documents accessible to unlock the potential of individuals with disabilities and create a more inclusive society. takeaways Jon's journey into accessibility began from personal experience. Document accessibility is often overlooked but crucial for inclusion. Accessibility should be seen as a standard practice, not an extra task. Good design benefits everyone, not just those with disabilities. DWP has invested in an accessibility team to improve practices. Training and awareness are key to improving document accessibility. Micro barriers can significantly impact productivity and self-worth. Assistive technologies can empower individuals with disabilities. Creating accessible documents is a matter of good practice and efficiency. Accessibility is essential for unlocking the potential of all individuals. titles The Hidden Importance of Document Accessibility The Future of Accessibility in the Public Sector Sound Bites "I realised how much of a barrier there was." "Documents often get overlooked in the accessibility space." "It's about communicating with your audience." Chapters 00:00 Introduction to Web Usability and Accessibility 01:09 John O'Donnell's Journey into Accessibility 03:56 The Importance of Document Accessibility 09:47 Common Accessibility Issues in Documents 15:14 Changing Mindsets Around Accessibility 20:04 DWP's Approach to Accessibility 25:08 Personal Experiences with Accessibility Tools 27:58 Unlocking Potential Through Accessibility…

The Web Usability Podcast

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Ep7. Accessible first thinking 31:43

39 weeks ago31:43

31:43

summary In this episode, Lucy Collins and her team discuss the importance of accessibility in various digital spaces, including websites, mobile apps, forms, office documents, PDFs, emails, e-learning, social media, and intranets. They emphasise the need to consider accessibility in all digital content and highlight the impact it can have on improving the user experience for everyone. The team provides practical tips and considerations for creating accessible content in each of these spaces. keywords accessibility, digital spaces, websites, mobile apps, forms, office documents, PDFs, emails, e-learning, social media, intranets takeaways Accessibility is important in all digital spaces, not just websites. Improving accessibility benefits people with disabilities and improves the user experience for all users. Mobile apps should be built with accessibility in mind, considering factors like orientation, target size, responsiveness, and keyboard operability. Forms should be designed with clear instructions, expectations, and error messaging to ensure usability for all users. Office documents, including Word, PowerPoint, and Excel files, should follow accessibility guidelines, such as using proper heading structure, plain language, and relevant alt text for images. PDFs should be avoided if possible, but if necessary, they should be created from accessible Word documents and checked for accessibility using tools like Adobe Acrobat Pro. Emails should have descriptive link text, proper heading structure, and readable font sizes and styles. Social media content should include alt text for images, use camel case for hashtags, and avoid relying on emojis to convey important information. E-learning should consider different learning styles and provide alternative routes for users with different accessibility needs. Intranets should be accessible for internal staff, as they play a crucial role in efficient work and service delivery. Adopting an accessibility-first mentality in all digital content creation will lead to better usability and inclusivity. titles Designing Usable Forms Writing Accessible Emails Sound Bites "Accessibility should be a basic human right." "Apps are more important for disabled users." "Check your documents with the accessibility checker before sending or publishing." Chapters 00:00 Introduction and Overview 02:34 Building Accessible Mobile Apps 04:26 Designing Usable Forms 08:09 Creating Accessible Office Documents 10:57 Avoiding Inaccessible PDFs 12:44 Writing Accessible Emails 16:58 Ensuring Accessibility in Social Media 22:26 Considerations for Accessible E-Learning 26:07 Making Intranets Accessible 30:23 Adopting an Accessibility-First Mentality…

The Web Usability Podcast

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Ep6. Thinking in an evidence-based way with Scott Fulton 29:41

42 weeks ago29:41

29:41

Summary In this episode, Lucy Collins interviews Scott Fulton, Director of Digital Rebels, about the importance of evidence-based design in creating effective digital services. Scott shares his experience of becoming a digital leader and the pivotal moment when he realised the importance of user-centered design. They discuss the common mistakes organisations make in designing websites and intranets, such as being organisation-centric and not prioritising user needs. Scott emphasises the need for organisations to be open to being wrong and to prioritise customer empathy. He also shares his insights on coaching and training teams to thrive in the digital age. Keywords evidence-based design, user-centered design, website design, intranet design, customer empathy, coaching, training Takeaways Designing digital services based on assumptions and without user evidence can lead to ineffective and unhelpful experiences for users. Organisations should prioritize customer empathy and be willing to admit when they don't know something, in order to gather evidence and design better digital services. Intranets often suffer from egocentric thinking and department-centric structures, which can result in content that is not user-driven. Investing in employees and providing them with the information they need to do their jobs better ultimately benefits the external customers. Cutting through the noise and prioritizing tasks that deliver value to customers is essential for teams to thrive in the digital age. Titles Prioritising Customer Empathy and User Needs Common Mistakes in Website and Intranet Design Sound Bites "Design your website in the boardroom is the worst thing you can do." "The lack of evidence combined with organisation-centric thinking is a common problem in digital services." "Being okay with being wrong or not knowing is fundamental to designing effective digital services." Chapters 00:00 Introduction and Overview 02:04 Transitioning to User-Centered Design 05:25 Common Mistakes in Website and Intranet Design 13:03 Prioritizing Customer Empathy and User Needs 25:16 Coaching and Training Teams to Thrive in the Digital Age…

The Web Usability Podcast

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Ep5. User testing the kitchen sink 30:07

44 weeks ago30:07

30:07

Summary In this episode, Lucy, Sophie and Ken discus the benefits of testing with users and shares examples of different types of testing they have conducted over the years. The key themes that emerge from their testing experiences are the importance of testing early with users, the value of user testing in both digital and physical spaces, and the difference between behavioural and attitudinal insights. Testing anything that will be used by customers ensures that the end result is built on user evidence and incorporates changes based on user behaviors and expectations. Keywords user testing, benefits of testing, early testing, digital testing, physical testing, behavioral insights, attitudinal insights Takeaways Testing with users is a worthwhile exercise that can provide valuable insights for improving the user experience. Testing early with users can save time and money by identifying issues and making changes before a product is fully developed. User testing is applicable to both digital and physical spaces, and can provide insights into user behaviors and attitudes. Behavioural and attitudinal insights are both important in understanding user experiences and preferences. Testing anything that will be used by customers ensures that the end result is built on user evidence and incorporates changes based on user behaviors and expectations. Titles The Benefits of Testing with Users Testing Early: Saving Time and Money Sound Bites "Put it in front of someone, anyone you can, anyone who's not been involved in building it, especially someone who is from a different demographic or different level of experience, digital experience, or another, put it in front of them and you will get useful feedback." "The earlier you test with them, the better the end result's going to be. You're going to save yourself time. You're going to save yourself money if you involve them at that early stage." "Watch what people do, listen to what they say, and bear in mind that the two things don't always match up. And in fact, more often than not, don't match up." Chapters 00:00 Introduction 01:09 Testing Finished Websites and Apps 02:06 Testing at the End of the Development Process 03:23 Testing at the Early Stages 04:46 Testing Wireframes and Prototypes 05:42 Testing Marketing Campaigns 07:28 Testing Physical Products and Spaces 10:43 Testing the Weird and Wonderful 13:29 Common Themes and Findings 26:00 The Benefits of Testing with Users 26:29 Testing Early: Saving Time and Money 27:26 User Testing in Digital and Physical Spaces 28:47 Behavioral Insights vs. Attitudinal Insights 29:43 Testing Anything for Better User Experiences…

The Web Usability Podcast

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Ep4. Accessible eLearnings from the Cabinet Office 30:29

46 weeks ago30:29

30:29

Summary In this episode, Lucy Collins interviews Dave Martin, Digital Learning Design Lead for the Cabinet Office, about the importance of accessibility in e-learning. They discuss the scale of e-learnings in the civil service, the accessibility requirements for compliance activities, and the challenges of applying WCAG guidelines to e-learning. They emphasise the need for choice and options in e-learning design, as well as the importance of involving people with disabilities in testing. They also highlight the collaborative approach between suppliers, authoring tool providers, and the cross-government accessible design network in improving accessibility in e-learning. Keywords web usability, podcast, accessibility, e-learning, civil service, compliance activities, WCAG guidelines, choice, options, testing, collaboration Takeaways E-learning in the civil service reaches a large audience, with over 600,000 users and 300 e-learning modules. Accessibility is important in e-learning to ensure compliance activities and provide choice for learners. Applying WCAG guidelines to e-learning can be challenging, but it is necessary to make the content accessible. Collaboration between suppliers, authoring tool providers, and the cross-government accessible design network is crucial in improving accessibility in e-learning. Involving people with disabilities in testing is essential to ensure the accessibility of e-learning. Titles Challenges of Applying WCAG Guidelines to E-Learning The Need for Choice and Options in E-Learning Design Sound Bites "Accessibility is important because the amount of people who want to access and use these products, and some of these products are used by departments as part of their compliance activities." "Accessibility isn't just about disability. It's this concept of universality. It's about making things useful and usable for people, regardless of any limitation, any barrier that exists." "You can still be energising and interesting within your e-learning, and keep people's attention without having to go down a route where what you're doing is making design choices, which means that many people are denied access to that particular part of your course." Chapters 00:00 Introduction and Overview 00:40 The Scale and Importance of E-Learning in the Civil Service 07:24 The Need for Choice and Options in E-Learning Design 14:04 Collaboration in Improving Accessibility in E-Learning 29:17 Conclusion and Takeaways…

The Web Usability Podcast

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Ep3. I bet your website isn't accessible! 32:25

48 weeks ago32:25

32:25

Summary In this episode, the Web Usability team, Lucy, Sophie and Ken discuss the challenges of achieving compliance with the Web Content Accessibility Guidelines (WCAG). They explore why many websites are not accessible, including a lack of understanding, limited resources, and reliance on automated tools. The team also highlight common technical, content, and design issues that arise during accessibility testing. They emphasise the importance of involving people with disabilities in testing and the need for a cultural shift towards accessibility. The episode concludes with a reminder that digital accessibility is a basic human right and should be a fundamental consideration in all digital projects. Keywords web usability, digital accessibility, WCAG compliance, technical issues, content issues, design issues, automated testing, involving people with disabilities Takeaways Many websites are not compliant with WCAG due to a lack of understanding, limited resources, and reliance on automated testing tools. Common technical issues include a lack of keyboard accessibility, incorrect tabbing order, and inaccessible labels. Content issues often involve improper use of alt text, particularly for decorative images, and the lack of accessible alternatives for videos. Design issues frequently arise from poor color contrast and the use of inaccessible color palettes. To improve accessibility, organizations should prioritize it as a cultural value, educate themselves on the guidelines, conduct accessibility audits, involve people with disabilities in testing, and continually strive for improvement. Sound Bites "People don't prioritise accessibility partly because they can't fit it into their plans. Also because they don't appreciate the value of digital accessibility." "People who think they're compliant or think they have done enough to be compliant, but they are relying on automated checking tools, accessibility overlays and plugins, things like that, which actually, so they think they've done everything they need to do, but in reality, it's still not even close to being compliant." "Alt text is a huge one. And then there's kind of different layers within that because we need kind of those informative images to have a useful, relevant descriptive alt text. Often don't." Chapters 00:00 Introduction and Overview 01:06 The Challenges of Achieving WCAG Compliance 09:43 The Importance of Involving People with Disabilities 13:20 Prioritising Accessibility as a Cultural Value…

The Web Usability Podcast

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Ep2. How to build a website correctly with David Austin Roses 33:44

50 weeks ago33:44

33:44

Summary In this episode, Lucy Collins interviews Richard Austin, director at David Austin Roses , about the journey of developing a new website for the brand. They discuss the importance of user experience, the need for a mobile-first approach, and the balance between user needs and business needs. Richard shares his experience of working with Web Usability and highlights the value of user research and evidence-based decision-making. He also expresses his hopes for the new website, including increased conversion rates, improved user experience, and a stronger brand perception. Keywords website development, user experience, mobile-first, user research, evidence-based decision-making, conversion rates, brand perception Takeaways Invest in user research and evidence-based decision-making when developing a new website. Balance user needs and business needs to create a successful website. A mobile-first approach is essential, as mobile traffic and conversions continue to increase. Use a methodical and user-centric approach to website development. Define digital personas to guide the design and development process. Information architecture tree testing can provide valuable insights into user navigation and labeling. Consider the impact of the new website on brand perception and user experience. Invest whatever you can in user research, even if it's a small budget, to gain valuable insights. Sound Bites "I absolutely loved the information architecture tree testing" "I love our business and I love our product and what we do and what we're trying to do" "Invest whatever you can in user research" Chapters 00:00 Introduction and Overview 01:10 Richard's Role in Developing the New Website 06:23 Motivation for Embarking on a New Website Development 08:18 Getting Stakeholders on Board with the Project 09:47 Involving External Agencies in the Development Process 12:10 The Discovery Phase and User Research 22:12 Highlights from the Research and Testing Process 28:25 Hopes and Dreams for the New Website 31:21 Advice for Those Embarking on Website Development 32:47 Closing Thoughts and Wrap-up…

The Web Usability Podcast

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Ep1. Is your website actually any good? 45:14

52 weeks ago45:14