Jimmy Wright: 37 Years of Radio Magic, Local Love, and Legendary Stories

Maxwell's Iowa CoffeeCast

In this episode of Maxwell’s Iowa CoffeeCast, Maxwell sits down with legendary Des Moines radio personality Jimmy Wright, whose remarkable 37-year career in the market—35 of them at a single station—has cemented his status as a cornerstone of local broadcasting. The two reflect on Jimmy’s journey, beginning with his early days at Buena Vista College, where the encouragement of a professor and a serendipitous internship opportunity opened doors to his lifelong passion for radio.

Jimmy shares vivid memories of his ascent in the industry, recalling pivotal moments like his start at KDWZ, his tenure at Q-102 during its heyday, and the evolution of STAR 102.5. He highlights the role of mentorship and collaboration, crediting influential figures such as Maxwell, Tom Martins, and others who guided him along the way.

Listeners are treated to anecdotes about the Midwest’s tight-knit radio community, the transformative power of music, and unforgettable moments with artists like Jon Bon Jovi, Ludacris, and Teddy Swims. Jimmy’s infectious enthusiasm for his craft shines through as he discusses his signature radio shows, from Club Z93 to Totally ‘80s Friday Night, and his dedication to blending pop with diverse influences.

Beyond the microphone, Jimmy reflects on the joys of boating at Saylorville Lake, where he finds peace away from the demands of his multifaceted role as an on-air personality, programmer, and mentor. He also speaks candidly about the challenges facing modern radio, from industry-wide stress to the need for localism in programming.

With his unwavering love for the medium, Jimmy remains a beacon of consistency and creativity. His commitment to showcasing local talent, staying connected to his audience, and delivering joy through the airwaves serves as an inspiration for aspiring broadcasters and a testament to the enduring power of community-focused radio.