How Realtors Grow Business Through Referrals

Title Agents Podcast

In this powerhouse panel hosted by Faith Crosgrove and Alex Chrisman, real estate leaders Katie O'Keefe and Carlos Pichardo reveal the secrets behind building a thriving referral-based real estate business. From the value of community involvement to the role of CRMs, events, and digital tools, this episode is packed with actionable advice for agents at every stage. Whether you're new to the industry or ready to scale your brokerage, you'll learn exactly how to deepen relationships and keep referrals flowing.

What you’ll learn from this episode

• Strategies to build trust through consistent client engagement and value-driven follow-up
• Why community involvement and charity events generate long-term referrals
• The art of asking for business without sounding salesy
• Tech tools, CRMs, and AI platforms that keep you top of mind
• How to future-proof your business in a rapidly changing real estate landscape

Resources mentioned in this episode

• Business Network International
• ChatGPT
• Homebot
• myhomeIQ
• Raving Fans by Ken Blanchard and Sheldon Bowles | Paperback and Hardcover
• The Millionaire Real Estate Agent by Gary Keller | Paperback and Kindle

About Katie O'KeefeKatie O’Keefe, owner and broker of Dream Realty, has been helping buyers and sellers achieve their real estate goals for over 20 years. With a passion for people and a deep understanding of the market, Katie specializes in making the buying or selling process enjoyable, empowering, and far less overwhelming. Her boutique approach allows for exceptional service and competitive commission rates, all while turning clients into lifelong friends.

About Carlos PichardoCarlos Pichardo is the broker-owner of CAP Real Estate in the DMV area, DC, Maryland, Virginia, and an expert in referral growth, client education, and first-time homebuyer programs. With a background in telecom and a strong reputation for service, Carlos has become the go-to agent for multigenerational families.

Connect with Katie

• Website: Dream Realty
• LinkedIn: Katie O Keefe

Connect with Carlos

• Website: CAP Real Estate, LLC
• LinkedIn: Carlos Pichardo

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