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Vision Beats Tech to Unlock Growth with Larry Mandelberg
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When small business owners struggle to adapt, it’s often not just a tech issue—it’s a purpose and awareness issue. Larry Mandelberg explains that knowing what value you offer, who needs it, and how to deliver it is what truly positions you to pivot. Without clarity of purpose and vision, it’s hard to make strategic decisions under pressure.
Larry outlines key warning signs that a business is being undermined by its own success: resistance to change, duplicated work, roles shaped by personal preferences instead of organizational needs, and recurring problems that never get fully resolved. He stresses that these issues often stem from fixing symptoms, not root causes. Inconsistent treatment of clients is another red flag—one that demands clear, documented policies to ensure fairness and avoid confusion as the company grows.
As businesses grow, leaders must rely on middle management and shared vision to maintain alignment. Mandelberg presents a proven framework for sustainable growth, rooted in human behavior. He emphasizes self-awareness, emotional intelligence, and coaching as keys to unlearning habits that no longer serve.
About Larry Mandelberg:
Larry Mandelberg from Bordeaux, France, solves complex problems.
This consultant, speaker and author represents the 5th generation of his family’s business and 170 years of experience with organizational success.
Larry has launched four start-ups, led a merger, and performed a successful turnaround. (That’s evidence of six complex problems, solved.) A prolific writer, Larry has published more than 80 columns.
As a sought-after speaker, Mandelberg has delivered more than 60 business-changing keynotes and workshops. He has been a guest on television and radio programs talking about business and entrepreneurship.
His new book, Businesses Don't Fail, They Commit Suicide presents 23 years of primary research into why businesses fail from an entertaining and thought provoking perspective.
www.linkedin.com/in/larrymandelberg/
www.facebook.com/profile.php?id=61564438141924
www.amazon.com/Businesses-Dont-Fail-Commit-Suicide/dp/1662438214
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