CX and Voice of the Customer with guest Donna Martino
Manage episode 491984693 series 3584457
1 4 CX and Voice of the Customer with guest Donna Martino
In this episode....
we sit down with industry veteran Donna Martino to explore the evolving world of Customer Experience (CX). With a career spanning roles in customer operations, enablement, cybersecurity, and leadership, Donna brings a wealth of insight into how keeping the customer at the center of every decision can shape impactful outcomes across an organization.
We dive into:
- Why Voice of the Customer (VOC) is more than just a buzzword
- How to turn NPS into action (and when it doesn’t work)
- Practical ways non-CX teams can influence customer experience
- The power of cross-functional collaboration and “upward accountability”
- How to find and empower your internal CX advocates
Whether you're in support, success, enablement, or leadership, this conversation will inspire you to reframe how your team connects with and learns from your customers.
About Donna Martino:
Donna Martino is the owner and lead problem solver at Solutions
for Good, where she partners with purpose-driven organizations to tackle
challenges and unlock growth, scalability, and modernization. With over 20
years of experience leading customer-focused transformations, Donna specializes
in aligning customer operations with business objectives, enhancing loyalty,
and streamlining processes through technology and innovation. She is a natural
advocate for customers, always approaching change from their perspective.
Her corporate career includes impactful leadership roles at
Dell and GE, where she advanced customer experience, business transformation,
and process excellence. At Dell Financial Services, Donna led global customer
operations and modernization initiatives, spearheading efforts in customer
experience design, contact center modernization, and process automation to
deliver exceptional service and measurable results.
A dynamic leader and hands-on problem solver, Donna thrives
on creating tailored solutions that empower teams, improve customer outcomes,
and drive lasting impact. Outside of work, she enjoys traveling, practicing
yoga, hiking, volunteering, family time and immersing herself in music and art.
Whether you're just starting your career or a seasoned professional aiming to stay ahead of industry trends, Journey to Success: CX Conversations is your essential resource for everything related to Customer Experience (CX) and Customer Success (CS). Designed for individuals at every stage of their professional journey, our podcast provides a wealth of information and guidance to help you navigate the complexities of the customer-centric business world.
Raymie Corpuel
With 20+ years of diverse experience, Raymie is a recognized leader in Enablement, Customer Success, and Customer Experience. Known for her dedication to improving the customer journey, she's been pivotal in creating customer-focused cultures across different organizations.
Sue Yendell
Sue has over 25 years of professional experience, ranging from database administration to chief of staff roles, with a strong focus on Leadership, Enablement, and Service. Sue decided to become a trained executive coach and give that same gift to others, earning certification through Coach Training EDU, and is nearly ready to submit for International Coaching Federation certification.
5 episodes