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Ep. 15 Pete Doyle | Building a Community through Music & Marketing
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In this episode, we speak with Pete Doyle, a Reading-based musician and former business owner. Pete delves into his creative projects, including his collaboration with Reading Museum, where he composed a piece of music inspired by an art exhibition. He also discusses his passion for guitars, the importance of community, and his plans for launching an initiative to teach guitar in an accessible way.
Beyond music, Pete shares valuable marketing insights for independent businesses, drawn from his past experiences in social media training and local marketing, with an emphasis on being authentic, human, and local.
Time codes
00:25 Welcome
01:04 Pete introduction
01:31 Pete’s creative response to art exhibition
04:24 Pete's findings from his QR code project
05:29 How businesses can learn from art galleries and museums/ How creatives can get their work out there
08:03 Pete’s favourite guitar and previous music teaching experience
10:43 Pete’s guitar project for next year and the challenge of learning an instrument
13:33 How to keep motivated when playing music
15:40 How to create a community around music and more on Pete’s guitar project
17:25 Pete’s social media marketing advice for independent businesses
22:02 How social media can help with lead generation
24:59 The importance of local: quality over quantity
28:23 What do you like about Reading?
30:20 Final thought | Be yourself!
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