Ep.24 Alex Forbes | Lessons from Fourbears: Reading’s Independent Bookshop

My Local Marketer Podcast

In this episode, Alex Forbes, the owner of Fourbears Bookshop shares the story of how he transformed a dream into reality, opening a bookstore during the height of the COVID-19 pandemic.

We delve into the challenges and rewards of running an independent bookstore, from curating a diverse selection of books to organising community events. Alex discusses the importance of building relationships with customers and fostering a sense of community within the shop.

The episode also explores the role of independent bookstores in the digital age and how they can offer unique experiences that online retailers cannot. Alex also shares his insights on marketing, event planning, and the importance of adapting to changing trends.

TIMECODES

00:23 Introduction

00:46 Introduction to Alex & Fourbears

02:14 What Alex likes about Reading and Caversham

03:31 Why Alex decided to open a bookstore

07:00 How COVID-19 helped Alex in the early stages of his business

07:52 Fourbears marketing approach

10:42 How Alex decides what events to run

12:38 Other lessons Alex has learned on his bookshop journey

15:07 Lessons Alex learned from Fourbears Fest 2024, and Fourbears Fest 2025

18:11 Two things that motivated Alex from Fourbears Fest 2024

19:33 What is the place for independent bookstores with modern shopping habits and online businesses like Amazon

22:22 How Alex divides his time as an independent store owner

26:10 Alex’s time as a cinema manager and how that’s influenced his approach now

28:38 Plans for Fourbears going forwards

31:02 Independent bookshops in Reading

31:52 Alex’s takeaways