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Ep.39 Neil Goulding | Grants, Growth, and Gigs: The Future of Purple Turtle
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Neil discusses his role at the Purple Turtle, which includes managing event bookings, promotion, and social media marketing. He provides insights into how he structures his day and handles the diverse responsibilities of his position.
The conversation explores the unique characteristics of the Purple Turtle, emphasising its significance as a Reading fixture and its diverse offerings, including bands, comedy, and club nights.
Neil also shares two exciting developments at the Purple Turtle. First, securing an Arts Council grant for audience development and marketing, which will enable them to bring in a wider variety of music and artists, and invest in a two-camera AV system. Second, the Turtle’s expansion to include another medium-sized venue space.
The importance of the Purple Turtle’s contribution to the local community is discussed, from its free-entry philosophy to its support for local artists and events.
Throughout the interview, Neil offers valuable advice on various aspects of event management, including the funding application process, choosing bands, promotion strategies, and connecting with audiences. He emphasises the need to adapt to the evolving entertainment landscape and the challenges of attracting and retaining an audience.
TIME CODES
00:00 Introduction
00:25 Greeting
00:46 Introduction to Neil
01:08 What Neil’s schedule looks like
01:58 Neil’s background
02:33 How Neil ended up at the Turtle
03:05 What is different about The Purple Turtle
04:00 The Turtle’s impact in Reading
04:33 What makes The Purple Turtle stand out from other bars in Reading
05:58 Successful in securing Arts Council Funding
09:42 Planning permission granted for new venue
10:53 How Neil chooses the bands
12:48 How Neil promotes events at the Purple Turtle
15:11 What works well for Neil on socials
16:06 The Purple Turtle helps the local community
17:26 What challenges has Neil faced since he started
17:55 Tackling the challenge of attracting audiences
18:38 What Neil likes about working at The Purple Turtle
18:58 Final thoughts
20:08 Getting annual events in place
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