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80. Finding Your Bakery Niche: A Talk with Elizabeth from Borges Family Homestead
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In this episode of The Bread Winner Podcast, I’m joined by Elizabeth from Borges Family Homestead to talk about the power of niching down in your microbakery.
Elizabeth shares how tying her bakery to her Portuguese heritage helped her grow quickly, stand out in a rural market, and build deep connections with her community.
We talk about the challenges she faced in the early days, her creative marketing strategies, the importance of clear product descriptions, and how she balances sourdough staples with cultural specialties.
We also dive into lessons around managing time, scaling sustainably, and not letting fear hold you back when starting or growing your bakery.
Whether you’re thinking about adding cultural products to your menu, refining your marketing, or dreaming about a future brick-and-mortar bakery, this conversation is packed with practical insights and encouragement. You’ll walk away inspired to build a business that feels both meaningful and manageable.
Resources:
- Follow Elizabeth on Instagram: @borgesfamilyhomestead
- Follow me on Instagram for more microbakery tips: @carolinebower_sourdough
- Find links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/links
- Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery!
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