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PR PLAN: COWBOY CARTER & DISNEY BOARD SEAT + BOB IGER
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In this episode, we take a look at the PR rollout of Cowboy Carter and unpack the album's cultural impact and social message. This is NOT an album review. It is a look at the business decisions and recent genre pivot of Beyonce. We land on an unexpected connection between Cowboy Carter and the current board seat proxy fight taking place at The Walt Disney Company and we propose a PR play to Mr. Bob Iger.
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