S2 EP15: 5 Essential Strategies to build a Powerful Personal Brand

From Overlooked to Fully Booked ®

Building a personal brand doesn't happen overnight - it takes strategy, consistency, and a bit of courage to put yourself out there! This is exactly what I'm unpacking in this week's episode.

Today, I'm sharing the five building blocks you need to create a personal brand that makes you stand out and gets you noticed by your ideal clients. Think about the last time you hired someone - did you go with the faceless company or the person who felt familiar, whose content resonated with you? For most of us, we choose people we already feel we know and trust.

The good news? You don't need a massive budget or team to create your personal brand. I'll walk you through how to lay authentic foundations, develop a clear brand message, create consistent content that truly resonates, build strategic relationships, and leverage multimedia storytelling.

I even share my own journey, including how I didn't have the confidence to launch a marketing company at first despite my qualifications, and how I worked through that to create the brand you see today. Because building a personal brand takes courage, and wherever you are in your journey, you're in exactly the right place to start.

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Which of the five personal branding strategies will YOU implement first? Let me know on social @nikihutchison or join me at Marketing Mondays for personalised guidance.

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!