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S2 EP27: Why Your Content Isn't Growing Your Audience in 2025 (+ 5 Strategies That Actually Work)
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Feeling like you're talking to the same small circle of people week after week? You're putting loads of effort into your content, but it's not reaching the hundreds and thousands of people who could benefit from it.
In this episode, I'm sharing the exact visibility and distribution strategies I'm using right now to reach new audiences - from platform-specific tactics to strategic networking approaches that get you noticed by more of the right people.
You'll discover why LinkedIn's authentic conversational videos outperform polished presentations and get exceptional organic reach right now. I'll share how Instagram's comment-to-DM automation using tools like ManyChat can capture 15-25% of engaged commenters as leads. Plus, you'll learn TikTok's 2025 viral formula - the hook + problem/solution format that works across all platforms.
This isn't about being everywhere or mastering every platform. It's about showing up intentionally where your ideal clients are already engaged and leveraging communities to accelerate your growth.
Resources Mentioned
- The Charge Business Accelerator: the doors to my business accelerator packed with bonuses (that will help you grow your audience and business) are open now https://www.nikihutchison.com/the-charge
- Free Guide: 25 Ways to Grow Your Audience Without Paying for Ads - www.nikihutchison.com/25ways
- ManyChat: Instagram automation tool for comment-to-DM flows
Connect with Niki
🎧 Listen: www.nikihutchison.com/podcast
📧 Website: www.nikihutchison.com
💼 LinkedIn: @nikihutchison
📱 Instagram: @nikihutchison
About the Host
Niki Hutchison is an agency strategist turned marketing expert with 25 years of experience helping female entrepreneurs grow their service-based businesses. She holds a degree and postgraduate qualification in marketing and has worked with some of the UK's most renowned marketing agencies. Through her education platform and done-for-you agency, she teaches proven strategies that transform businesses from overlooked to fully booked.
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#FromOverlookedtoFullyBooked
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