Grow Your Business With Podcasting: The Long-Term Strategy Most Ignore

NextGen Strategies

Want to learn more about Grant? | CLICK HERE

https://thegcstrategies.com/

Want to learn more about Tyler? | CLICK HERE

https://www.datcpa.net/

Want to learn more about Cam & VisiScale? | CLICK HERE

https://www.visiscale.com/

VisiScale podcast gear set up suggestions:

https://docs.google.com/document/d/13Cah6AWy9diUfse6fTXYjIPy2-PvQwHFvVWyPNSruvg/edit?tab=t.0#heading=h.4t1pt3tk7cky

In this episode of the Next Gen Strategies podcast, hosts Grant Covault and Tyler Davis, along with guest Cam Guntulis - Director of Video for VisiScale, delve into the journey of starting a podcast. They discuss the importance of having a unique angle, the technical setup, and the value of professional help. Grant emphasizes the need for a clear strategy, while Tyler shares insights on initial setup challenges. Cam provides practical advice on equipment and strategies for success. The episode highlights the significance of teamwork, consistency, and audience engagement, offering valuable tips for aspiring podcasters.

Timestamps:

The value of guest expertise and audience engagement through collaborations.

Welcome to Next Gen Strategies Podcast (00:00:54)

Introduction of hosts and the unique angle of the podcast.

Sharing the Podcasting Journey (00:01:41)

Hosts express excitement about discussing their podcasting journey and insights.

Cam's Background and Expertise (00:02:07)

Cam introduces himself and discusses his digital marketing agency and services.

The Role of Tech in Podcasting (00:03:33)

Discussion on the technical aspects of podcasting and the roles of hosts.

Podcasting Setup Challenges (00:04:01)

Hosts share their initial struggles with podcasting technology and setup.

The Story Behind Starting the Podcast (00:05:12)

Narrative on how the idea for the podcast originated and evolved.

Finding Help on Upwork (00:05:54)

The hosts recount their experience of seeking help on Upwork for podcasting.

Setting Up for Podcasting (00:09:33)

Discussion on the initial setup and planning for the podcast.

The Podcast Name and Focus (00:11:18)

Deciding on the podcast name and its focus on scaling businesses.

Unique Perspectives in Podcasting (00:12:13)

Discussion on the unique combination of marketing and finance perspectives.

Podcasting Gear Recommendations (00:12:33)

Cam shares insights on essential podcasting equipment and setups.

The Importance of Good Audio (00:14:31)

Emphasis on prioritizing audio quality over video quality in podcasting.

Lighting for Podcasting (00:15:38)

Discussion on the significance of good lighting for video podcasts.

Defining Podcast Strategy (00:16:08)

The importance of having a clear strategy and niche for podcasting success.

Consistency in Podcasting (00:17:04)

Highlighting the need for consistency and clear goals in podcasting.

Design and Setup Tips (00:18:03)

Advice on seeking design help for an appealing podcast setup.

Here are the extracted timestamps and their corresponding titles from the podcast episode transcription segment:

Podcast Setup and Costs (18:19)

Discussion on the initial costs and ease of setting up a podcast.

Content Strategy Importance (18:50)

Exploring the value of consistent content creation and its marketing potential.

Building Trust Through Content (19:23)

Using podcasts to establish trust with clients through extensive content.

Audience Engagement Over Numbers (20:44)

Focusing on meaningful audience engagement rather than just subscriber counts.

AI and Content Repurposing (21:36)

Leveraging AI to create chatbots from existing content for better user interaction.

Podcasting Structure and Flow (27:47)

The importance of structure and preparation in podcasting for better quality.

Learning from Mistakes (29:01)

Sharing experiences of initial mistakes and lessons learned in podcast production.

The Role of Post-Production (31:03)

Emphasizing the importance of a good post-production team to salvage episodes.

Comfort in Podcasting (32:51)

Discussing how comfort and practice help improve podcasting skills over time.

Realistic Growth Expectations (36:14)

Advice on managing expectations regarding growth and audience size in podcasting.

Consistency in Content Creation (00:37:10)

Discussion on the importance of consistency in filming and editing for successful podcasting.

Marketing Strategies in Podcasting (00:37:43)

Emphasis on the unique marketing aspects of podcasting, including production and technical skills.

Finding the Right Experts (00:38:19)

Advice on collaborating with experts to avoid common mistakes in podcast production.

Cam's Editing Role (00:39:00)

Cam shares excitement about editing and contributing to the podcast's production.

Where to Find More Information (00:39:11)

Cam introduces their new website for those interested in starting their own podcast.

Closing Remarks and Promotions (00:39:49)

Hosts thank the audience and encourage following and reviewing the podcast.