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Is Spotify Gentrifying Podcasting? Inside the Platform Wars
Manage episode 477567486 series 3593401
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Hey podcast fam! š
Josh dropped another super interesting episode where he digs into something pretty surprisingāGen Z isn't abandoning podcasts for TikTok after all! Who knew?!
What we chatted about this time:
- Turns out a MASSIVE 55.9% of Gen Z listens to podcasts on Spotify (whoa!)
- YouTube is climbing the charts at 20.6% (no surprise there)
- The whole "Spotify taking over the podcast world" debateāgood or bad?
- Passive listening is totally a thing (dishes, driving, choresāpodcast time!)
- TV podcast watching is becoming a legit thing!
Josh got real about the whole "audio vs. video podcast" dilemma too. Spoiler alert: do what feels right for YOU, but video does open doors to more eyeballs!
Report https://podcastindustry.org/2025-gen-z-survey/
What's your podcast listening style? Are you a Spotify devotee? Do you watch or just listen? Drop a comment and let Josh knowāespecially if you're repping Gen Z!
Don't forget to hit that āāāāā review button if you're digging the show!
Later taters! š„āļø
00:00 Introduction to Podcast Viability
01:07 Gen Z's Engagement with Podcasts
03:05 Spotify's Dominance in Podcasting
07:20 The Impact of Exclusivity on Podcast Platforms
10:14 The Importance of Video in Podcasting
12:08 Passive vs Active Listening in Podcasts
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