))
283: Beyond the Home Page: The Hidden Power of Secondary Website Pages
Manage episode 483857480 series 3594110
Content provided by Lori Lyons. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lori Lyons or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Have you ever wondered why some websites guide you right to what you need, while others leave you feeling lost? Welcome to "The Encore Entrepreneur," where Lori reveals the power of secondary pages. In this episode, Lori shares strategies and tactics for the often-overlooked elements of a successful website, like services, FAQs, testimonials, thank you pages, resources, media or speaker pages, and legal policy pages. Lori shares how these pages can enhance the visitor experience and boost conversion rates.
Lori explains that these pages aren't just extra content; they're essential for building trust and credibility with potential clients. By answering common questions, showcasing testimonials, and providing valuable resources, these pages guide visitors smoothly through your site. Lori shares tips on optimizing these pages, highlighting the importance of clear information, strong calls to action, and user-friendly design. She also emphasizes the need for regular updates to keep content fresh. Whether you're an experienced entrepreneur or just starting out, Lori's insights will help you turn your website into a powerful business tool. Discover how these often-overlooked pages can transform your online presence into a dynamic website for growth and success.
Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
284 episodes
Share
