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285: Website Platforms Demystified: What to Know Before You Build
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Choosing the Right Website Platform for Your Business
Have you ever felt overwhelmed by all the website platform options out there, and wondered which one is actually right for your business? In this episode, Lori cuts through the noise to help you make a smart, strategic decision when it comes to building or rebuilding your website. Whether you're just getting started or you're ready to scale, the platform you choose matters more than you might think.
Lori breaks down the pros and cons of WordPress, template-based “rental” platforms like Wix and Squarespace, and all-in-one systems like GoHighLevel and Kajabi. She uses an easy-to-follow house analogy to explain platforms, templates, themes, and builders so that even non-techie entrepreneurs can understand the difference. You’ll learn why ownership and long-term flexibility should be non-negotiables, and how strategy should drive every website decision you make.
She also shares:
Why WordPress remains her platform of choice (and what to watch out for)
When it’s okay to start with a builder like Wix or Squarespace
The hidden risks of GoHighLevel and other “reseller” platforms
How to avoid the trap of building on rented digital land
Five website strategies every business owner should know
If you're planning a new site - or wondering if your current platform will still serve you as you grow, this episode will give you clarity and confidence. Because choosing the right platform is about more than design. It’s about building a marketing asset that supports your future.
Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
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