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The Secret to Selling Out in 48 Hours: Susannah Dellinger's Field Strategy That Converts Like Crazy
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What if your retail strategy didn’t just drive sales—but told your brand story so well that your products flew off shelves?
In this powerful episode, Aggie sits down with Susannah Dellinger, the powerhouse behind Bright Beauty Collective. What started as casual conversations on Clubhouse became a booming multi-seven-figure business connecting mission-driven beauty brands with high-converting retail field teams. From partnering with indie darlings like RMS Beauty to selling out a single mascara across Credo stores in 48 hours, Susannah reveals how storytelling is the secret sauce behind retail success.
Expect real talk on the journey from solo consultant to CEO, the moment she pivoted her business model for scale, and how she’s using beauty as a force for good. If you’ve ever wondered how to go from indie brand to retail star—this episode’s your blueprint.
Chapters:
- 00:00:00 - Kicking Things Off: Meet the Woman Behind the Mission
- 00:01:05 - From Theater Major to Beauty CEO: Susannah's Wild Pivot
- 00:02:02 - A Personal Beauty Journey Rooted in Healing and Identity
- 00:04:09 - What “Impact Beauty” Really Means (And Why It Matters Now)
- 00:05:41 - The Accidental Birth of a National Beauty Agency
- 00:08:59 - Scaling Fast: From One Freelancer to a National Team
- 00:12:43 - The Mascara That Sold Out in 48 Hours (Yes, Really)
- 00:22:43 - What Every New Brand Must Know Before Pitching Retail
- 00:24:18 - How to Build Relationships That Get You In Stores
- 00:24:52 - Understanding KPIs and The Halo Effect in Retail
- 00:26:10 - What to Budget (and What to Skip) in Your Next Launch
- 00:26:52 - How to Work With Buyers (Without Getting Ghosted)
- 00:27:21 - Launch Timing: Why When You Drop Matters More Than You Think
- 00:29:32 - What Retail Longevity Looks Like (Beyond the Hype)
- 00:31:00 - Activating Community: The Power of Hyperlocal Events
- 00:33:19 - Why the Future of Field Teams is Female (and Strategic)
- 00:37:02 - Susannah Gets Real About Burnout, Boundaries & Bounce-Backs
- 00:40:56 - How Retail is Evolving—And What That Means for Indie Brands
- 00:47:47 - Wrapping Up + Where to Connect With Susannah
Links and Resources:
- Bright Beauty Collective
- Susannah Dellinger on LinkedIn
- Aggie on LinkedIn
- AB Creative
- Aggie on Instagram
Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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