))
From Contacts to Connections: Crafting Community for Your Conference with Katie Brinkley
Manage episode 480932166 series 3596732
Content provided by Phil Mershon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Phil Mershon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Are you ready to take your event marketing to the next level? In this episode, I sit down with Katie Brinkley, a social media strategist with two decades of experience and author of "Social Shift." We dive deep into the world of community building and effective social media strategies for event organizers.
The Power of Community
- How online connections can lead to meaningful real-life relationships
- The importance of pre-event engagement in building excitement
- Strategies for creating a welcoming atmosphere for first-time attendees
From Group to Community: Making the Shift
- Driving meaningful conversations to foster connections
- Encouraging a "give-first" mentality among community members
- Creating safe spaces for open dialogue and support
The Four-Post Strategy for Event Marketing
- 1. Awareness: Highlighting pain points your event addresses
- 2. Elaboration: Showcasing thought leadership on relevant topics
- 3. Community: Sharing personal experiences and success stories
- 4. Action: Inviting engagement beyond social media platforms
Applying the Strategy to Your Event
- Build anticipation for your event over time
- Target the right audience with precision
- Create a content plan that resonates with potential attendees
Key Takeaways for Event Organizers
- Start building your community well in advance of your event
- Focus on providing value rather than constant selling
- Use social media to facilitate meaningful connections among attendees
- Leverage your content to showcase the unique value of your event
Whether you're planning your first event or looking to enhance your existing marketing strategy, this conversation offers valuable insights to help you create a vibrant community and boost attendance. Get ready to transform your approach to event promotion and community building!
Follow Katie
Website: https://www.katiebrinkley.com/
Facebook: https://www.facebook.com/iamKatieBrinkley
LinkedIn: https://www.linkedin.com/in/katiebrinkley
Instagram: http://instagram.com/iamkatiebrinkley
40 episodes
Share
