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How to Automate Campaigns Without Losing Personalization
Manage episode 482851296 series 3598940
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Is your sales automation helping or hurting your pipeline?
Watch David Chevalier, CEO of Surfe, as he reveals which parts of your sales process should be automated — and which should never be. Learn why most automation efforts fail to deliver results and how to implement "smart automation" that removes friction without removing humanity.
He delivered practical guidance to leverage technology while still building the genuine connections that actually close deals.
You'll Learn:
- How to identify which sales tasks should & shouldn't be automated
- Ways to implement automation that enhances rather than replaces personalization
- Strategies for staying human in an increasingly AI-driven sales environment
The Speakers:
James Buckley and David Chevalier
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