Beyond Tariffs: Expert CFO 2025 Market Analysis and Strategy w/ Brad Kayton (#15)

The B2B Growth Hacking Playbook

If tariffs and macro turbulence keep you up at night, we have the best guest to answer the painful strategic B2B questions in this episode.

Today, we're joined by Brad Clayton, Regional Director of the CFO Centre, taking a deep dive into the current macroeconomic landscape and its impact on business strategy. We'll discuss the complexities of tariffs, recessionary pressures, and the strategic role of fractional CFOs in navigating these turbulent times. This conversation is tailored to business leaders - founders, regional directors, and executives seeking actionable insights on adapting to economic shifts, optimizing financial planning, and ensuring sustainable growth in an uncertain market.

And if you run a digital or service-based business, find out what impact tariffs will have on your business and reach out to https://www.cfocentre.com/us/ for working with Brad and his team alongside your C-suite.

Key insights from this episode:

✅ The real impact of tariffs on businesses (and how to prepare for 2025)

✅ Why some companies thrive during economic downturns while others struggle

✅ Workarounds and hedging strategies for businesses currently impacted by tariffs or delayed funding

✅ Strategies CFOs use to weather financial uncertainty

✅ Private equity trends and what investors look for in B2B companies

✅ The rise of fractional CFOs—why companies are opting for financial leadership on demand

With recession fears, rising costs, and fluctuating policies, companies need to be more strategic than ever. If you’re in leadership, finance, or considering expansion, don’t miss this conversation.

Drop your questions in the comments—we’ll make sure Brad sees them! And if you're looking for expert CFO insights, check out The CFO Centre.