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How To Make Your Marketing Stand Out In An AI World
Manage episode 466439996 series 3601692
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"Copy is not written. Copy is assembled." This profound insight from legendary copywriter Eugene Schwartz unlocks the secret to creating marketing content that converts. In this episode, marketing veteran Tom Ruwitch breaks down his systematic approach to transforming dry business content into compelling stories that drive sales.
After 25+ years helping businesses market effectively, Tom discovered that most struggle not because they lack the right technology or tactics, but because their content fails to engage. He developed the PLAN framework - a repeatable system anyone can use to create content that captures attention.
You'll learn:
• The four essential building blocks of engaging content
• How to find endless story ideas hiding in plain sight
• Why your expertise alone won't attract clients
• A practical framework for using AI strategically
• The critical mistakes most businesses make with their content
Download Tom's book "StoryPower Marketing" free (just pay shipping) at https://yourgiftfromtom.com/scott
37 episodes
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