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Smart Ways To Test Direct Mail Without Breaking The Bank
Manage episode 478812102 series 3601692
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Digital marketing costs are soaring while response rates plummet. Smart businesses are rediscovering an overlooked marketing channel that's delivering massive returns - direct mail.
In this powerful episode, direct mail expert David Foley reveals his proven system for testing direct mail campaigns with as few as 400 customers. You'll discover:
- A simple 3-list testing method to measure direct mail against email
- Why customer lists outperform rental lists by 3X or more
- The truth about expected conversion rates across industries
- Strategic tips for standing out in the physical mailbox
- How to bond with customers through print newsletters
- Ways to leverage first-class vs standard mail effectively
David also shares real campaign examples, including one that generated a 35-40% response rate. Whether you're new to direct mail or looking to improve existing campaigns, this episode delivers actionable insights to boost your marketing results.
Request your free digital copy of David's book - Postal Mail Profits in a Digitally Obsessed Age - by emailing him at [email protected].
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