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Strategies for Selling to Physicians & Clinicians | E. 4
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In this essential episode of "Selling to Healthcare," Lisa T. Miller explores important strategies for selling to physicians and clinicians.
She discusses the importance of emphasizing clinical outcomes and demonstrating how products enhance care delivery and clinical practices.
Lisa provides insights on identifying clinical champions through conferences, staff engagement, and on-site observation. She addresses the significance of presenting offerings as innovative solutions to unmet needs, supported by peer-reviewed studies and case studies.
Lisa emphasizes understanding medical professionals' challenges, leveraging physician relationships to access C-suite decision-makers, and anticipating objections and competitor tactics.
The episode highlights the importance of addressing unmet clinical needs, showcasing innovation, and aligning products with patient-centered solutions to enhance credibility and effectiveness in healthcare sales.
Learn more about Lisa at https://www.lisatmiller.com/about
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