))
This One Word Saved Our Campaign (and Sanity)
Manage episode 492357285 series 3602918
Content provided by Page Design Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Page Design Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Marketing Team of One, Eric and Mike take a step back to reflect on a stretch of time when their own internal project hit a wall—not because of lack of effort, but because clarity was missing in action. They explore how easy it is to confuse motion with progress, and how fuzzy goals, undefined audiences, unclear messaging, or even vague project scopes can quietly create marketing bottlenecks. For solo marketers juggling strategy, execution, and everything in between, this episode is a reminder that clarity isn’t just helpful—it’s foundational. Tune in for relatable lessons, candid reflection, and a few metaphorical buckets of water.
Links Mentioned in the show:
_____________________________________
Subscribe to Our Channel:
Don't miss out on future episodes filled with valuable insights and tips!
👉 http://www.youtube.com/@MarketingTeamofOne
Subscribe to YouTube and hit the bell icon to stay updated.
Connect with Us on LinkedIn:
Join our professional network and stay connected with the latest updates:
🔗 https://www.linkedin.com/showcase/marketingteamofone/
🔗 https://www.linkedin.com/in/michael-d-hendry/
🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/
Download Free Tools:
Enhance your marketing efforts with our exclusive free tools. Get access now!
📥 Download Free Tools - www.marketingteamofone.net/freebies
_____________________________________
Join Our Reddit Community:
Engage in discussions, ask questions, and connect with fellow marketers:
👾 https://www.reddit.com/r/marketingteamofone/
Visit Our Website:
For more resources, articles, and information, check out our website:
_____________________________________
Referral Links:
If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.
Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.
https://fathom.partnerlinks.io/2mzzhdo4ekii
_____________________________________
00:25 Struggles and Frustrations in Marketing
01:24 The Importance of Clarity
03:22 Strategy vs. Tactics
05:19 Defining Clear Goals
09:07 Understanding Your Target Audience
11:28 Branding and Messaging Essentials
17:04 Fine-Tuning Existing Systems
18:21 The Importance of Clarity in Projects
21:01 Lessons Learned from Past Projects
23:25 Aligning Leadership and Team Goals
28:27 The Value of Established Systems
31:28 Podcast Wrap-Up and Final Thoughts
31 episodes
Share
