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What's REALLY Going On Between Your Sales and Marketing Teams?
Manage episode 473751077 series 3602918
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In Episode 23 of Marketing Team of One, we chat with Lidia Zaragoza, VP of Marketing at Livly, about what it really takes to market smarter, not louder, in the world of multifamily real estate tech. With a career that spans leasing apartments to leading B2B marketing for a fast-moving startup, Lidia brings a sharp mix of industry know-how, human-first messaging, and analytics-driven decision-making — plus a LinkedIn presence that’s intentionally more “goofball” than buttoned-up. She shares how her anthropology background helps her decode customer behavior, why brand awareness alone won’t pay the bills, and how she builds tight alignment with sales (without losing her cool). It’s a witty, wise, and refreshingly real look at modern marketing from someone who’s doing it all — and doing it well.
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