))
29 - Seeking Guidance in Branding: How to Elevate Your Impact and Find Your Path with RichBrands' Rich Kozak
Manage episode 469515856 series 3603582
Content provided by Will Steel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Will Steel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Brand Architect and Marketing Strategist of RichBrands, Rich Kozak. Rich shares his journey from a rock band to a Fortune 50 company and eventually to a high-tech advertising agency.
He emphasizes the significance of branding as a perception shaped by consistent actions and communications. Rich introduces four key elements of a successful brand: congruence with values, consistency, unique language, and recognizability. He also discusses overcoming challenges, particularly during the 2008 financial crisis, and stresses the importance of resilience and purpose-driven work. The episode underscores the profound impact of effective branding on businesses and individuals.
Listeners, please subscribe, engage, and share this show with other business leaders.
Learn more about Rich's work HERE.
Connect with Rich on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
50 episodes
Share
