29 - Seeking Guidance in Branding: How to Elevate Your Impact and Find Your Path with RichBrands' Rich Kozak
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In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Brand Architect and Marketing Strategist of RichBrands, Rich Kozak. Rich shares his journey from a rock band to a Fortune 50 company and eventually to a high-tech advertising agency.
He emphasizes the significance of branding as a perception shaped by consistent actions and communications. Rich introduces four key elements of a successful brand: congruence with values, consistency, unique language, and recognizability. He also discusses overcoming challenges, particularly during the 2008 financial crisis, and stresses the importance of resilience and purpose-driven work. The episode underscores the profound impact of effective branding on businesses and individuals.
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Learn more about Rich's work HERE.
Connect with Rich on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
50 episodes