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A 163 Year Legacy: How Delphine Gardère is Reinventing Société du Rhum Barbancourt for a Global Future
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In the season finale of The Impactful Conversations Effect, we sit down with Delphine Gardère, the trailblazing CEO and owner of Société du Rhum Barbancourt, Haiti’s most iconic rum brand. At the helm of a company with over 163 years of heritage, Delphine shares how she’s honouring its rich legacy while boldly transforming it into a premium global brand.
Delphine speaks candidly about stepping into her leadership role at just 33, navigating Haiti’s volatile political and economic landscape, and asserting herself in a male-dominated industry. She unpacks Barbancourt’s strategy of premiumisation, her approach to brand modernisation, and why cultural storytelling is central to reshaping perceptions of Haiti on the world stage.
We also explore her revival of the Barbancourt Foundation and her commitment to social responsibility, from supporting local communities to responding to the country’s current humanitarian crisis.
This is a powerful conversation about legacy, reinvention, and leadership rooted in purpose, told by a woman rewriting the narrative of what it means to build a premium brand from Haiti, for the world.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit deuxcreative.substack.com
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