Building Community in Virtual Social Worlds

The Brave Technologist

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Added thirty-one weeks ago

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The Agile Brand with Greg Kihlström®

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#669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52

10 days ago28:52

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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

14 days ago 30:59

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Yemel Jardi, Co-Founder & Executive Director of the Decentraland Foundation, discusses the evolution of Decentraland from an experimental project to a thriving virtual social world. We also discuss the challenges and opportunities within the metaverse, and the importance of community and human connection.

Key Takeaways:

How Decentraland is providing more opportunity for human connection through socially rooted, virtual worlds
Unique use cases for creators and businesses to leverage online worlds
Balancing decentralization with the need for governance and moderation
Ethical concerns with AI in social virtual worlds
The importance of decentralization and community-driven content

Guest Bio: Yemel Jardi is a co-founder of Decentraland, and the Executive Director of the Decentraland Foundation. With a passion for blockchain technology, Yemel began building open source tools for Bitcoin development in 2014, and later co-founded Casa Voltaire, which has incubated significant blockchain projects such as Decentraland, OpenZeppelin, HardHat, and Muun. Currently, Yemel leads the Decentraland Foundation’s efforts to build a decentralized virtual world in the open metaverse. In his free time, Yemel enjoys playing football, kiteboarding, and FPV drone racing. He is also keenly focused on the evolving AI revolution, and the development of machines or software systems that can perform tasks typically requiring human intelligence—such as problem-solving, learning, and adaptation—and how this will impact work, culture, and the social dynamic of social virtual worlds.

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About this Show:

The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!

Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.

The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API.

Music by: Ari Dvorin

Produced by: Sam Laliberte

150 episodes

#Tech #Business #Marketing #Brave #Brave Software #Artificialintelligence #Crypto #Metaverse #Web3 #Advertising