#037 - How To 10X The Sale Price of Your Business! 🚀💰

The Marketing Factory

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In this episode of The Marketing Factory, host Marisa Candy shares five essential multipliers to enhance the value of your business for potential buyers. She emphasizes the importance of shifting your mindset from owner to buyer, highlighting that buyers are less interested in your personal story and more focused on the current state of your business. Marisa outlines key areas to improve, such as updating your website, revitalizing your social media presence, and ensuring your branding is appealing. The episode is designed for anyone considering selling their business or simply looking to enhance its long-term value.

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Timestamps:

00:00:00 - Introduction

00:01:03 - Thinking Like a Buyer

00:02:39 - De-risking Your Business

00:03:22 - The Importance of Brand Aesthetics

00:05:07 - Running a Sales Campaign for Momentum

00:07:04 - Five Key Multipliers for Business Value

00:07:15 - Systems and Standard Operating Procedures

00:07:26 - Building Brand Assets

00:07:37 - Understanding Customer Metrics

00:07:48 - Leveraging Your Email List and CRM

00:07:58 - The Importance of Clean Financials