How to Build a Customer-Centric Brand Story

Lookers into Bookers, The Tourism Marketing Podcast

In this episode, we explore the art of building a customer-centric brand story that resonates with travelers on a deeper level. Instead of simply selling a product, we discuss how to tap into the emotional desires for escape, transformation, and self-discovery that drive people to travel.

We share strategies for crafting compelling narratives that evoke powerful imagery, from describing immersive experiences to using real traveler stories. If you’re looking to connect with your audience and inspire them to embark on their own adventures, this episode is packed with actionable insights to help you create a brand story that stands out.

Lookers into Bookers, The Tourism Marketing Blueprint

“Implementing the information in Chris’ book helped my business grow by almost 400%!” - Brian Cain, Crawl Entertainment

In today’s fast-paced, digital world, running a tourism business is no longer just about offering great tours and activities—it’s about becoming a media company that inspires, engages, and converts. In Lookers into Bookers: The Tourism Marketing Blueprint, marketing expert Chris Torres shares his proven strategies to help tour operators stand out from the crowd, grow their brand, and turn interest into bookings.

With over 30 years of industry experience, Chris takes you through every stage of the customer journey—from the moment they start dreaming of their next trip, through planning and booking, all the way to sharing their experiences after the tour. This book is packed with practical advice on creating engaging content, mastering digital marketing, and developing a strategy that keeps your brand in front of potential customers.

Ready to turn lookers into bookers? Discover the blueprint for growing your tourism business, increasing bookings, and building long-term success.

Purchase from all good bookstores or direct.