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The Psychology of Consumer Behaviour in Marketing
Manage episode 454930901 series 3608526
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Welcome to Lookers into Bookers, the podcast that helps you tap into the psychology of your customers to drive bookings. In today’s episode, we’re diving into the psychology behind consumer behavior in tour operator marketing. We’ll explore six key psychological factors that can influence a traveller’s decision to book: social proof, fear of missing out (FOMO), trust and authority, the desire for unique experiences, emotions, and the convenience and ease of booking.
We’ll also provide practical tips on how you can leverage each of these factors to create more compelling marketing campaigns and increase your direct bookings. Join us as we uncover the psychology that can turn potential customers into loyal bookers!
Download the Lookers into Bookers, The Tourism Marketing Blueprint book!
Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.
In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.
Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9
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