AI, Ethics & Effort: Jessica Reyna on Cutting Through the Hype and Doing the Work

Sly Agencies

In this episode of The Sly Agencies Podcast, Andrew sits down with the brilliant and brutally honest Jessica Reyna, co-founder of Kill Your Competition, a full-service ad agency with strong values and sharper strategies.

Together, they unpack the buzz and BS around AI in marketing—especially when it comes to content creation, SEO, and outsourcing.

🔥 Highlights from the episode:

• Why AI-generated content still won’t rank well on Google (yes, even in 2025)
• How Google’s 2022 white paper laid out exactly what “original” means—and why AI can’t deliver it
• The line between using AI to enhance vs. replace human effort
• How relying on cheap labor (or cheap tech) can actually damage your brand
• The ethics of outsourcing overseas labor and why paying fair wages matters—even if you’re not talking ethics
• How Jessica’s agency uses AI productively (think: debugging code, summarizing meetings, and testing ad headlines)
• Why effort, originality, and real human connection will always win

This is an unfiltered, real-world conversation about the intersection of ethics, efficiency, and AI in the agency space—and what it actually means to do the work right in 2025.

🔗 Show Notes:

Learn more about Jessica’s agency: Kill Your Competition

Connect with Jessica on LinkedIn

Reach out via X (Twitter) (a spam-free zone... for now)

✅ TL;DR Takeaways:

• AI is a tool, not a solution. Effort still matters.
• Cheap labor ≠ good labor. Ethical hiring also performs better.
• Google knows when content is regurgitated—and punishes it.
• You can't fake human connection.

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