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WGO - EP 19 - Getting the Outcomes You Want
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Mastering the Double Win: Balancing Personal Fulfillment and Business Success
This talk dives into the concept of 'reverse engineering the double win,' focusing on how business owners can achieve both personal and professional goals. Pat RIgsby, with 20 years of experience and 37 businesses owned or co-owned, shares insights on identifying desired outcomes, committing to them, and aligning behaviors and habits to achieve those outcomes. Emphasizing the importance of clarity in business objectives, financial planning, and role definition, the discussion also highlights the need for continuous self-improvement, responsibility, and a proactive approach to marketing, sales, and business management. Key points include the significance of building an audience, the interplay between gross revenue and lifestyle goals, and strategies for achieving a balance in one's professional schedule and personal life.
00:00 Introduction to the Double Win Concept 01:02 Identifying Personal and Professional Goals 02:21 Commitment to Achieving Desired Outcomes 04:53 Understanding the Financial Aspects 05:41 Defining Your Ideal Lifestyle 07:45 Balancing Business Roles and Responsibilities 20:08 Creating a Flexible and Enjoyable Work Environment 25:31 Choosing the Right Business Model 27:25 Setting Revenue Goals and Adjusting Behaviors 28:41 The Reality of Running a Business 30:03 Survival Rates of Small Businesses 31:09 Reflecting on Business Longevity 33:37 Reverse Engineering Success 34:51 The Importance of Saying No 37:52 Building and Accessing an Audience 42:38 The Necessity of Selling 46:44 Taking Personal Responsibility 49:32 Planning, Production, and Perseverance 53:57 Adapting to Changing Landscapes 55:33 Universal Principles for Success
35 episodes
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