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WGO - EP 33 - Roadmap to 150 Clients - Introduction
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WealthyGymOwners.com
Mastering Gym Growth: Roadmap to 150 Clients
In part one of Doug's presentation at a recent mastermind, he provides a comprehensive roadmap for gym owners aiming to grow their clientele to 150. Drawing from his 12 years of experience managing a gym with 300-400 clients and insights from Project 500 and the Boardroom, Doug underscores the benefits of managing smaller gym spaces and the significance of the Dunbar Effect. He explains key strategies around controlling churn rates, selecting a singular, scalable training model, and optimizing pricing structures. By focusing on growth phases from 0 to 150 clients, Doug offers actionable steps for gym owners to increase their net owner benefit and streamline their business models.
00:00 Introduction and Context 00:18 Why 150 Clients? 03:09 Managing Churn Rate 04:32 The Dunbar Effect 05:43 Net Owner Benefit 07:42 Three Phases of Growth 08:23 Choosing the Right Business Model 12:36 Pricing Strategies 14:56 Membership Options and Billing Cycles
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