Cleaning Up Our Planet: The Tru Earth Revolution

Up to So Good: The Purpose of Business

We speak with Anita Spiller, VP of ESG for Tru Earth, and dive into the story behind this Canadian company shaking up the household product industry with its innovative, eco-friendly laundry strips. We explore how Tru Earth is tackling plastic waste, redefining sustainability in everyday routines, and building a movement of conscious consumers. From the spark of an idea to a global impact, hear how this purpose-driven brand is proving that small changes at home can lead to big changes for the planet.

As a United Church minister and the VP of ESG for Tru Earth, one of Canada’s fastest-growing companies, Anita’s work and life are characterized by social justice, collaboration, and leaving the planet better than she found it. At Tru Earth, a Certified B Corp global household cleaning product company, Anita focuses on disrupting the CPG industry, eliminating household single use plastics, battling microplastics and donating earth-friendly products to organizations in need. Tru Earth has prevented 160 million plastic containers from being created and has donated 30 million of its environmentally friendly laundry detergent strips in just four years. Since September 2022, Anita has served on the Board of Directors of HOPE International Development Agency in Canada, where she brings her expertise in business and sustainability to support HOPE 's mission of empowering communities to overcome poverty and reach their full potential.

Anita's Website

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

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Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

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