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More Than Skin Deep: Beauty With a Purpose
Manage episode 489927415 series 3615954
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In this episode, we sit down with Andrea Chase, Co-Chair of the Executive Board for B Beauty, a Certified B Corp Beauty Coalition with a global alliance of over 90 certified B Corp beauty brands who are rewriting the rules of the industry. From tackling waste and overconsumption. to improving ingredient transparency and ethical sourcing, these companies aren’t just selling products, they’re building a movement for accountability, sustainability, and justice in beauty. We explore what it means to be truly “clean” and “ethical” in a world where greenwashing runs rampant. If you’ve ever wondered whether your skincare aligns with your values, this conversation is your wake-up call.
Andrea Chase
Andrea Chase is the Vice President of Corporate Responsibility & Social Impact at Arbonne, a clean beauty brand with a 45 year legacy of vegan and plant based products. Ms. Chase has a demonstrated history of leadership in consulting for and working within environmental industries, CPG companies, B to C and B to B businesses. Ms. Chase is an expert in sustainable business bench marking; sustainable strategy development; sustainable program execution; sustainability reporting; sustainability regulations; sustainable and circular product development; carbon emissions benchmarking and goal alignment to address climate trajectories; and sustainability certification auditing. In addition, Ms. Chase serves the sustainability community as an advocate and Co-Chair of the Supervisor Executive Board for the B Beauty Coalition, a Certified B Corporation industry working group focusing on uplifting regenerative and equitability in business.
We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.
Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.
Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.
All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.
Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.
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Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.
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