))
41. Forget the Followers and Vanity Metrics: How to Focus on Authentic Engagement for Real Business Growth with Rob Yates
Manage episode 451948084 series 3618686
Content provided by Brad Austin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brad Austin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Brad and Rob dive into the world of coaching, calling out the influx of self-proclaimed experts who lack genuine experience. They discuss the need for real value and authentic care in client success. The conversation moves on to the challenges of building a tech company, particularly in finding software engineers with a shared vision, and the potential benefits of old-fashioned methods to overcome modern obstacles.
The hosts emphasize the power of energy in business, highlighting that understanding and harnessing one's own energy type is crucial. They advocate for recognizing which activities energize versus those that drain and structuring life around what brings joy. Brad and Rob also discuss the importance of being open-minded, avoiding snap judgments, and seeing potential in others.
Shifting gears, they talk about the pitfalls of relying solely on social media for business growth, underscoring the importance of building relationships through genuine conversations and focusing on real metrics like net profit and ROI instead of vanity metrics. The episode concludes with thoughts on the role of technology in our lives, stressing the need for responsible and conscious decision-making to foster positive change.
Episode Chapters:
00:00 Introduction and Rant about Self-Proclaimed Experts
03:28 Challenges of Building a Tech Company
08:16 Exploring Old-Fashioned Methods to Overcome Obstacles
20:13 The Power of Energy in Business
29:59 The Limitations of Traditional Self-Help Books
33:26 Understanding and Harnessing Your Energy Type
43:12 Avoiding Quick Judgments and Recognizing Potential
48:27 Managing Time and Energy Effectively
50:25 Success Beyond a Specific Routine or Schedule
00:00 Finding Product-Market Fit and Selling to the Right Customers
05:24 The Myth of Growing a Business on Social Media
09:03 The Power of Building Relationships and Getting Referrals
16:25 Focusing on Net Profit and Actual Return on Investment
21:45 The Value of Meaningful Conversations
26:03 The Dangers of Overreliance on Technology
28:01 The Consequences of Unchecked Technological Advancements
35:49 Taking Responsibility for Positive Change
65 episodes
Share
